What is Marketing Automation? (Part I)
AUGUST 13, 2014
According to the marketing piece, “CMO Cheat Sheet: Marketing Automation,” marketing automation is, “the use of technology to generate, nurture, score and qualify leads, and drive sales, using customized, multi-touch marketing communications tailored for each contact’s profile, level of interest, behavior or place in the buying process.” Lead Management: Auto-responders. What is Marketing Automation? Part I) by Alessandra Ceresa.