Remove vendor
article thumbnail

5 Proven Steps to Creating a Lead Magnet That Attracts and Converts Prospects

Hinge Marketing

Ever wonder why your competitors seem to attract and lock in the best prospects? Buyers engage vendors they trust, so a lead magnet is the perfect vehicle to drive prospects into a sales funnel and build a relationship until they’re ready to buy. Chances are it’s not their logo or tagline. Plan your lead magnet.