5 Lead Conversion Tips That Work for Any Marketing Program
FEBRUARY 13, 2012
by Elle Woulfe | Tweet this If you send every “lead” to sales, regardless of quality, they will have to kiss a lot of frogs to find the prince. Not everyone who fills out a form, attends a webinar or clicks through on one of your emails should be passed to sales. Lead scoring makes evaluation scalable and automated so the ready prospects go to sales, and others get nurtured. But even with scoring and nurturing today, you should have a follow-up formula.