How Marketers can be as good as Google

Marketo

For lead scoring , start with simple scoring methods like scoring on the completeness of forms and the frequency of visits to your website. Then continue adjusting your score to improve it. If you have a weekly meeting with sales, use part of that time to discuss scoring and then tweak based on what you and sales have decided. If your scoring holds leads back from sales don’t worry that they are missing out on opportunities.

What is Marketing Automation? (Part I)

GreenRope

According to the marketing piece, “CMO Cheat Sheet: Marketing Automation,” marketing automation is, “the use of technology to generate, nurture, score and qualify leads, and drive sales, using customized, multi-touch marketing communications tailored for each contact’s profile, level of interest, behavior or place in the buying process.” The many components of marketing automation: Lead Generation: Websites. PPC (Pay per Click).

What is Marketing Automation? (Part I)

GreenRope

According to the marketing piece, “CMO Cheat Sheet: Marketing Automation,” marketing automation is, “the use of technology to generate, nurture, score and qualify leads, and drive sales, using customized, multi-touch marketing communications tailored for each contact’s profile, level of interest, behavior or place in the buying process.” The many components of marketing automation: Lead Generation: Websites. PPC (Pay per Click).

What is Marketing Automation? (Part I)

GreenRope

According to the marketing piece, “CMO Cheat Sheet: Marketing Automation,” marketing automation is, “the use of technology to generate, nurture, score and qualify leads, and drive sales, using customized, multi-touch marketing communications tailored for each contact’s profile, level of interest, behavior or place in the buying process.” The many components of marketing automation: Lead Generation: Websites. PPC (Pay per Click).

What is Marketing Automation? (Part I)

GreenRope

According to the marketing piece, “CMO Cheat Sheet: Marketing Automation,” marketing automation is, “the use of technology to generate, nurture, score and qualify leads, and drive sales, using customized, multi-touch marketing communications tailored for each contact’s profile, level of interest, behavior or place in the buying process.” The many components of marketing automation: Lead Generation: Websites. PPC (Pay per Click).

What is Marketing Automation? (Part I)

GreenRope

According to the marketing piece, “CMO Cheat Sheet: Marketing Automation,” marketing automation is, “the use of technology to generate, nurture, score and qualify leads, and drive sales, using customized, multi-touch marketing communications tailored for each contact’s profile, level of interest, behavior or place in the buying process.” The many components of marketing automation: Lead Generation: Websites. PPC (Pay per Click).

What is Marketing Automation? (Part I)

GreenRope

According to the marketing piece, “CMO Cheat Sheet: Marketing Automation,” marketing automation is, “the use of technology to generate, nurture, score and qualify leads, and drive sales, using customized, multi-touch marketing communications tailored for each contact’s profile, level of interest, behavior or place in the buying process.” The many components of marketing automation: Lead Generation: Websites. PPC (Pay per Click).

What is Marketing Automation? (Part I)

GreenRope

According to the marketing piece, “CMO Cheat Sheet: Marketing Automation,” marketing automation is, “the use of technology to generate, nurture, score and qualify leads, and drive sales, using customized, multi-touch marketing communications tailored for each contact’s profile, level of interest, behavior or place in the buying process.” The many components of marketing automation: Lead Generation: Websites. PPC (Pay per Click).

What is Marketing Automation? (Part I)

GreenRope

According to the marketing piece, “CMO Cheat Sheet: Marketing Automation,” marketing automation is, “the use of technology to generate, nurture, score and qualify leads, and drive sales, using customized, multi-touch marketing communications tailored for each contact’s profile, level of interest, behavior or place in the buying process.” The many components of marketing automation: Lead Generation: Websites. PPC (Pay per Click).

What is Marketing Automation? (Part I)

GreenRope

According to the marketing piece, “CMO Cheat Sheet: Marketing Automation,” marketing automation is, “the use of technology to generate, nurture, score and qualify leads, and drive sales, using customized, multi-touch marketing communications tailored for each contact’s profile, level of interest, behavior or place in the buying process.” The many components of marketing automation: Lead Generation: Websites. PPC (Pay per Click).

What is Marketing Automation? (Part I)

GreenRope

According to the marketing piece, “CMO Cheat Sheet: Marketing Automation,” marketing automation is, “the use of technology to generate, nurture, score and qualify leads, and drive sales, using customized, multi-touch marketing communications tailored for each contact’s profile, level of interest, behavior or place in the buying process.” The many components of marketing automation: Lead Generation: Websites. PPC (Pay per Click).

What is Marketing Automation? (Part I)

GreenRope

According to the marketing piece, “CMO Cheat Sheet: Marketing Automation,” marketing automation is, “the use of technology to generate, nurture, score and qualify leads, and drive sales, using customized, multi-touch marketing communications tailored for each contact’s profile, level of interest, behavior or place in the buying process.” The many components of marketing automation: Lead Generation: Websites. PPC (Pay per Click).

What is Marketing Automation? (Part I)

GreenRope

According to the marketing piece, “CMO Cheat Sheet: Marketing Automation,” marketing automation is, “the use of technology to generate, nurture, score and qualify leads, and drive sales, using customized, multi-touch marketing communications tailored for each contact’s profile, level of interest, behavior or place in the buying process.” The many components of marketing automation: Lead Generation: Websites. PPC (Pay per Click).

What is Marketing Automation? (Part I)

GreenRope

According to the marketing piece, “CMO Cheat Sheet: Marketing Automation,” marketing automation is, “the use of technology to generate, nurture, score and qualify leads, and drive sales, using customized, multi-touch marketing communications tailored for each contact’s profile, level of interest, behavior or place in the buying process.” The many components of marketing automation: Lead Generation: Websites. PPC (Pay per Click).

What is Marketing Automation? (Part I)

GreenRope

According to the marketing piece, “CMO Cheat Sheet: Marketing Automation,” marketing automation is, “the use of technology to generate, nurture, score and qualify leads, and drive sales, using customized, multi-touch marketing communications tailored for each contact’s profile, level of interest, behavior or place in the buying process.” The many components of marketing automation: Lead Generation: Websites. PPC (Pay per Click).

What is Marketing Automation? (Part I)

GreenRope

According to the marketing piece, “CMO Cheat Sheet: Marketing Automation,” marketing automation is, “the use of technology to generate, nurture, score and qualify leads, and drive sales, using customized, multi-touch marketing communications tailored for each contact’s profile, level of interest, behavior or place in the buying process.” The many components of marketing automation: Lead Generation: Websites. PPC (Pay per Click).

What is Marketing Automation? (Part I)

GreenRope

According to the marketing piece, “CMO Cheat Sheet: Marketing Automation,” marketing automation is, “the use of technology to generate, nurture, score and qualify leads, and drive sales, using customized, multi-touch marketing communications tailored for each contact’s profile, level of interest, behavior or place in the buying process.” The many components of marketing automation: Lead Generation: Websites. PPC (Pay per Click).

What is Marketing Automation? (Part I)

GreenRope

According to the marketing piece, “CMO Cheat Sheet: Marketing Automation,” marketing automation is, “the use of technology to generate, nurture, score and qualify leads, and drive sales, using customized, multi-touch marketing communications tailored for each contact’s profile, level of interest, behavior or place in the buying process.” The many components of marketing automation: Lead Generation: Websites. PPC (Pay per Click).

What is Marketing Automation? (Part I)

GreenRope

According to the marketing piece, “CMO Cheat Sheet: Marketing Automation,” marketing automation is, “the use of technology to generate, nurture, score and qualify leads, and drive sales, using customized, multi-touch marketing communications tailored for each contact’s profile, level of interest, behavior or place in the buying process.” The many components of marketing automation: Lead Generation: Websites. PPC (Pay per Click).

What is Marketing Automation? (Part I)

GreenRope

According to the marketing piece, “CMO Cheat Sheet: Marketing Automation,” marketing automation is, “the use of technology to generate, nurture, score and qualify leads, and drive sales, using customized, multi-touch marketing communications tailored for each contact’s profile, level of interest, behavior or place in the buying process.” The many components of marketing automation: Lead Generation: Websites. PPC (Pay per Click).

What is Marketing Automation? (Part I)

GreenRope

According to the marketing piece, “CMO Cheat Sheet: Marketing Automation,” marketing automation is, “the use of technology to generate, nurture, score and qualify leads, and drive sales, using customized, multi-touch marketing communications tailored for each contact’s profile, level of interest, behavior or place in the buying process.” The many components of marketing automation: Lead Generation: Websites. PPC (Pay per Click).

What is Marketing Automation? (Part I)

GreenRope

According to the marketing piece, “CMO Cheat Sheet: Marketing Automation,” marketing automation is, “the use of technology to generate, nurture, score and qualify leads, and drive sales, using customized, multi-touch marketing communications tailored for each contact’s profile, level of interest, behavior or place in the buying process.” The many components of marketing automation: Lead Generation: Websites. PPC (Pay per Click).

What is Marketing Automation? (Part I)

GreenRope

According to the marketing piece, “CMO Cheat Sheet: Marketing Automation,” marketing automation is, “the use of technology to generate, nurture, score and qualify leads, and drive sales, using customized, multi-touch marketing communications tailored for each contact’s profile, level of interest, behavior or place in the buying process.” The many components of marketing automation: Lead Generation: Websites. PPC (Pay per Click).

What is Marketing Automation? (Part I)

GreenRope

According to the marketing piece, “CMO Cheat Sheet: Marketing Automation,” marketing automation is, “the use of technology to generate, nurture, score and qualify leads, and drive sales, using customized, multi-touch marketing communications tailored for each contact’s profile, level of interest, behavior or place in the buying process.” The many components of marketing automation: Lead Generation: Websites. PPC (Pay per Click).

What is Marketing Automation? (Part I)

GreenRope

According to the marketing piece, “CMO Cheat Sheet: Marketing Automation,” marketing automation is, “the use of technology to generate, nurture, score and qualify leads, and drive sales, using customized, multi-touch marketing communications tailored for each contact’s profile, level of interest, behavior or place in the buying process.” The many components of marketing automation: Lead Generation: Websites. PPC (Pay per Click).

What is Marketing Automation? (Part I)

GreenRope

According to the marketing piece, “CMO Cheat Sheet: Marketing Automation,” marketing automation is, “the use of technology to generate, nurture, score and qualify leads, and drive sales, using customized, multi-touch marketing communications tailored for each contact’s profile, level of interest, behavior or place in the buying process.” The many components of marketing automation: Lead Generation: Websites. PPC (Pay per Click).

What is Marketing Automation? (Part I)

GreenRope

According to the marketing piece, “CMO Cheat Sheet: Marketing Automation,” marketing automation is, “the use of technology to generate, nurture, score and qualify leads, and drive sales, using customized, multi-touch marketing communications tailored for each contact’s profile, level of interest, behavior or place in the buying process.” The many components of marketing automation: Lead Generation: Websites. PPC (Pay per Click).

What is Marketing Automation? (Part I)

GreenRope

According to the marketing piece, “CMO Cheat Sheet: Marketing Automation,” marketing automation is, “the use of technology to generate, nurture, score and qualify leads, and drive sales, using customized, multi-touch marketing communications tailored for each contact’s profile, level of interest, behavior or place in the buying process.” The many components of marketing automation: Lead Generation: Websites. PPC (Pay per Click).