Remove multi-touch
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Part 2 – Easy tips for marketing automation implementation.

Jackie Walts

You don’t want to wait until everything is set up to find out that the lead scores are off or that the c-suite doesn’t think the reporting is capturing the right information. It’s better to find any issues in small programs, especially when testing email delivery, scoring and lead routing. Manual, even.

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What is Marketing Automation? (Part I)

GreenRope

The many components of marketing automation: Lead Generation: Websites. Lead Management: Auto-responders. Lead scoring. Lead nurturing. ” Put simply, marketing automation is a way to automatically connect and build relationships with both current and potential clients and customers. Direct Mail.

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article thumbnail

What is Marketing Automation? (Part I)

GreenRope

The many components of marketing automation: Lead Generation: Websites. Lead Management: Auto-responders. Lead scoring. Lead nurturing. ” Put simply, marketing automation is a way to automatically connect and build relationships with both current and potential clients and customers. Direct Mail.

article thumbnail

What is Marketing Automation? (Part I)

GreenRope

The many components of marketing automation: Lead Generation: Websites. Lead Management: Auto-responders. Lead scoring. Lead nurturing. ” Put simply, marketing automation is a way to automatically connect and build relationships with both current and potential clients and customers. Direct Mail.

article thumbnail

What is Marketing Automation? (Part I)

GreenRope

The many components of marketing automation: Lead Generation: Websites. Lead Management: Auto-responders. Lead scoring. Lead nurturing. ” Put simply, marketing automation is a way to automatically connect and build relationships with both current and potential clients and customers. Direct Mail.

article thumbnail

What is Marketing Automation? (Part I)

GreenRope

The many components of marketing automation: Lead Generation: Websites. Lead Management: Auto-responders. Lead scoring. Lead nurturing. ” Put simply, marketing automation is a way to automatically connect and build relationships with both current and potential clients and customers. Direct Mail.

article thumbnail

What is Marketing Automation? (Part I)

GreenRope

The many components of marketing automation: Lead Generation: Websites. Lead Management: Auto-responders. Lead scoring. Lead nurturing. ” Put simply, marketing automation is a way to automatically connect and build relationships with both current and potential clients and customers. Direct Mail.