Beginners Guide: Marketing Automation
MAY 10, 2015
Marketing automation can be as simple as an auto-responder or a complex mix of automatic actions including triggers, emails, drip campaigns, workflows, and more. Do you want to automate your lead nurture campaigns? I would suggest starting with signup forms and auto-responders. Let’s use the signup form and auto-responder task as a starting point. The purpose of your signup form is to generate leads and grow your database.