Email Tracking & Engagement
MARCH 12, 2020
Analyzing your email metrics helps identify high value contacts, filters out unresponsive leads, and helps clean up your database to improve your overall strategy. Sending personal emails to your contacts helps to build and nurture the relationship you have with them, but it is also important to track whether your contacts are reading & engaging with your messages. It can be a once off email or a series of emails through a drip campaign, journey, or lead nurturing series.