5 Proven Steps to Creating a Lead Magnet That Attracts and Converts Prospects
Hinge Marketing
MAY 15, 2015
A lead magnet, also referred to as an opt-in, buzz piece or lead generation piece, can significantly reduce the time it takes to convert a lead into a paying client. Yet, I regularly come across B2B marketers who know they should have a lead magnet, but keep this task on their back burner. Congratulations!
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