Industrial Marketing Today

SEPTEMBER 26, 2011

It has been my experience within the industrial sector that these companies rarely use email marketing proactively for lead generation. To me, those contacts are prospects and not leads. For more on that, refer to my post, “Subscribers to Free Content are NOT Leads.”. There is a difference. Don’t hit the panic button yet!

Lead Generation 60

Lead Generation Auto Responder Generation Marketing Analytics Tools 60

GreenRope

MAY 28, 2020

Blogs are great for SEO , thought leadership, lead generation, lead nurturing, and your internal linking strategy. However, don’t think that just scribbling something down and posting it on your blog is going to generate the results you want. Auto-responders. Email marketing takes on many forms.

Marketing Budget 52

Marketing Budget Budget Programs Marketing Budget Creation Planning 52

Industrial Marketing Today

JUNE 22, 2011

Visitors who sign up to download your white papers, eBooks and other free content definitely grow your list of contacts but calling them leads without taking the next step is premature at best if not a costly mistake. The step I’m referring to is ranking these new contacts and segmenting them according to pre-defined scores.

Sales Qualified Leads 60

Sales Qualified Leads Lead Scoring Lead Ranking Top of Funnel 60

Hinge Marketing

MAY 15, 2015

A lead magnet, also referred to as an opt-in, buzz piece or lead generation piece, can significantly reduce the time it takes to convert a lead into a paying client. Yet, I regularly come across B2B marketers who know they should have a lead magnet, but keep this task on their back burner. Choose your audience.

Sales Qualified Leads 48

Sales Qualified Leads Lead Scoring Lead Ranking Auto Responder 48

TrustRadius Marketing

NOVEMBER 14, 2019

Common automation themes include outbound and inbound lead generation, campaign management, workflows, email sequences, reporting, and analytics. Tools like landing pages and segmentation can help you to build leads and drive interest to new visitors. Gain insight into prospect segmentation and campaign messaging.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

Martech

FEBRUARY 19, 2024

This includes the initial outreach, which might simply be an auto-responder after the form fill that thanks the prospect for the inquiry. Enhanced customer segmentation CRM integration allows your organization to segment its customer database based on various criteria, such as demographics, purchase history or engagement level.

Marketing Automation Services 93

Marketing Automation Services Marketing Automation CRM Work Management 93

Webbiquity

DECEMBER 11, 2018

Drip offers many powerful tools for intelligent marketing automation, email list segmenting, list groups, and specific audience targeting. Drip offers free guides and online training courses on lead generation once you sign up. It’s great for managing auto-responders and marketing automation.

Small Business Marketing 218

Small Business Marketing Marketing Automation Services Work Management Marketing Management 218