How Marketers can be as good as Google
MAY 15, 2009
For lead scoring , start with simple scoring methods like scoring on the completeness of forms and the frequency of visits to your website. Create an auto-responder and then start working on your first re-messaging campaigns. If this means you don’t get to go back and test a number of auto-responder messages right away that’s okay. Similarly with PPC, start with one campaign made up of a few ads directed to a few different landing pages.