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More Than Just Email Marketing: What Is Marketing Automation?

TrustRadius Marketing

Tools like landing pages and segmentation can help you to build leads and drive interest to new visitors. In the last decade, several sophisticated automation functions have been incorporated into websites, mobile apps, SMS/text, and social media. The goal is to convert leads into long term satisfied customers.

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How to Tackle Your 5 Toughest Email Marketing Challenges

Hubspot

For instance, they might like to see the possible relationships between landing pages and emails or track the sales process of an email conversion. What action have your contacts taken on (or even off) your website? You can identify these addresses with metrics such as opens, clicks, or website activity.)

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What is Marketing Automation? (Part I)

GreenRope

The many components of marketing automation: Lead Generation: Websites. Landing pages. Lead Management: Auto-responders. Lead scoring. Lead nurturing. PPC (Pay per Click). Social Media marketing. Direct Mail. Field Sales. Print Advertising. Banner Advertising. Infographics.

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What is Marketing Automation? (Part I)

GreenRope

The many components of marketing automation: Lead Generation: Websites. Landing pages. Lead Management: Auto-responders. Lead scoring. Lead nurturing. PPC (Pay per Click). Social Media marketing. Direct Mail. Field Sales. Print Advertising. Banner Advertising. Infographics.

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What is Marketing Automation? (Part I)

GreenRope

The many components of marketing automation: Lead Generation: Websites. Landing pages. Lead Management: Auto-responders. Lead scoring. Lead nurturing. PPC (Pay per Click). Social Media marketing. Direct Mail. Field Sales. Print Advertising. Banner Advertising. Infographics.

article thumbnail

What is Marketing Automation? (Part I)

GreenRope

The many components of marketing automation: Lead Generation: Websites. Landing pages. Lead Management: Auto-responders. Lead scoring. Lead nurturing. PPC (Pay per Click). Social Media marketing. Direct Mail. Field Sales. Print Advertising. Banner Advertising. Infographics.

article thumbnail

What is Marketing Automation? (Part I)

GreenRope

The many components of marketing automation: Lead Generation: Websites. Landing pages. Lead Management: Auto-responders. Lead scoring. Lead nurturing. PPC (Pay per Click). Social Media marketing. Direct Mail. Field Sales. Print Advertising. Banner Advertising. Infographics.