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5 Proven Steps to Creating a Lead Magnet That Attracts and Converts Prospects

Hinge Marketing

A lead magnet, also referred to as an opt-in, buzz piece or lead generation piece, can significantly reduce the time it takes to convert a lead into a paying client. Yet, I regularly come across B2B marketers who know they should have a lead magnet, but keep this task on their back burner. Create your lead magnet.

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What is Marketing Automation? (Part I)

GreenRope

The many components of marketing automation: Lead Generation: Websites. Landing pages. PPC (Pay per Click). Lead Management: Auto-responders. Lead scoring. Lead nurturing. Social Media marketing. Direct Mail. Field Sales. Print Advertising. Banner Advertising. Infographics.

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What is Marketing Automation? (Part I)

GreenRope

The many components of marketing automation: Lead Generation: Websites. Landing pages. PPC (Pay per Click). Lead Management: Auto-responders. Lead scoring. Lead nurturing. Social Media marketing. Direct Mail. Field Sales. Print Advertising. Banner Advertising. Infographics.

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What is Marketing Automation? (Part I)

GreenRope

The many components of marketing automation: Lead Generation: Websites. Landing pages. PPC (Pay per Click). Lead Management: Auto-responders. Lead scoring. Lead nurturing. Social Media marketing. Direct Mail. Field Sales. Print Advertising. Banner Advertising. Infographics.

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What is Marketing Automation? (Part I)

GreenRope

The many components of marketing automation: Lead Generation: Websites. Landing pages. PPC (Pay per Click). Lead Management: Auto-responders. Lead scoring. Lead nurturing. Social Media marketing. Direct Mail. Field Sales. Print Advertising. Banner Advertising. Infographics.

article thumbnail

What is Marketing Automation? (Part I)

GreenRope

The many components of marketing automation: Lead Generation: Websites. Landing pages. PPC (Pay per Click). Lead Management: Auto-responders. Lead scoring. Lead nurturing. Social Media marketing. Direct Mail. Field Sales. Print Advertising. Banner Advertising. Infographics.

article thumbnail

What is Marketing Automation? (Part I)

GreenRope

The many components of marketing automation: Lead Generation: Websites. Landing pages. PPC (Pay per Click). Lead Management: Auto-responders. Lead scoring. Lead nurturing. Social Media marketing. Direct Mail. Field Sales. Print Advertising. Banner Advertising. Infographics.