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Do Small Businesses Need Marketing Automation?

Customer Experience Matrix

Rather, the most successful small business systems tend to do one thing: think accounting ( Intuit Quickbooks), Web hosting ( Godaddy ), email services ( Constant Contact ) or CRM ( Salesforce.com ). More aggressive businesses might add auto-responders such as Aweber , with pricing as low as $19 per month for 500 subscribers.

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Email Tracking & Engagement

GreenRope

For consistency, we call this a "Broadcast ID", even if it's sent as a test email, form auto-responder, journey, or drip campaign. It is important to note that every email you send is associated with an ID. This broadcast ID can be a broadcast to 1,000 recipients or a single contact. Tips on Using Email Metrics.