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Optify Lets Agencies Provide Small Business with Marketing Automation, Distributed Marketing, and Sales Enablement

Customer Experience Matrix

Landing pages can be attached to an auto-responder email, while standard fields on forms are automatically mapped to Salesforce.com. Users can create lists and segments based on all contact properties, activities, email history, and custom fields. Emails are delivered through ExactTarget.

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Do Small Businesses Need Marketing Automation?

Customer Experience Matrix

In addition, most small firms have pretty basic needs, so even the “light” editions of full-featured products like Salesforce.com can be overkill. More aggressive businesses might add auto-responders such as Aweber , with pricing as low as $19 per month for 500 subscribers.