Email Marketing Best Practices: How to Send Emails Your Subscribers Will Love
Hubspot
JUNE 27, 2018
Use Auto-Responders for Opt-Ins. Eye-tracking studies have found that people instinctively look for logos in the upper left-hand side of emails. Your email subject line should also create a sense of urgency, while giving readers some indication of what to expect once they open the email. If not, keep working.
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