5 Proven Steps to Creating a Lead Magnet That Attracts and Converts Prospects
Hinge Marketing
MAY 15, 2015
Buyers engage vendors they trust, so a lead magnet is the perfect vehicle to drive prospects into a sales funnel and build a relationship until they’re ready to buy. Call-to-action: ask readers to download your lead magnet and send them to a landing page (covered in Step 3). ” They’re generic and can be ineffective.
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