article thumbnail

4 Lean and Mean Growth Marketing Strategies for Small SaaS Businesses

Marketing Insider Group

Distribution plan: Now that you have content, how will you distribute it? Without distribution, it can’t deliver traffic. Distribution also helps with organic SEO. You’ll need an email automation tool that’s easy to use and allows you to set up drip campaigns or auto-responders. Image: DMA.

article thumbnail

Optify Lets Agencies Provide Small Business with Marketing Automation, Distributed Marketing, and Sales Enablement

Customer Experience Matrix

sales enablement: systems to share marketing information with sales ( Genius , SalesFusion , LeadFormix , RightOn Interactive , Optify) distributed marketing: systems shared between central marketing organizations and local branches, dealers, distributors, sales agents, etc. Distributed marketing also has its own pricing.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Use Email Automation to Nurture Prospects

Zoominfo

Create auto-responding emails to those triggers with specified conditions. An email sequence is a distribution of resources to your prospects. Craft educational content for each of those stages. Pick out the right email automation tool. Technical Steps. Test and continuously adjust your nurture flow based on results.

article thumbnail

How to Use Email Automation to Nurture Prospects

Zoominfo

Create auto-responding emails to those triggers with specified conditions. An email sequence is a distribution of resources to your prospects. Craft educational content for each of those stages. Pick out the right email automation tool Technical Steps Set up behavior-based triggers that notify sales teams of prospect engagement.

article thumbnail

Thirteen email marketing platforms with high ROI

ClickZ

83% of B2B marketers distribute email newsletters with 40% stating these are critical to the success of their marketing strategy. Key features: SMS campaign functionality, auto-responders, transactional emails, landing pages, chat functionality, segmentation, automation, CRM, sign-up forms, Facebook ads. Mobile or desktop?

article thumbnail

What is Sulekha Integration and Why Your Sales Team Needs One

LeadSquared

Distribute leads optimally. Doing a Sulekha integration with the right CRM software enables you to efficiently distribute leads to members of your sales team. By integrating Sulekha with your CRM software, you can send auto-responders that are personalized, whether it is through email or text messages.

article thumbnail

Improve how you use White Papers for Lead Generation - Part II

Anything Goes Marketing

For example, why ask for zip code if all you need is state for your lead distribution processes. Send an auto-responder email letting the person know about other resources that are available. Only ask what you need. Provide some quotes on those that liked the white paper (like mini book reviews).

Paper 100