Remove urgency
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Email Marketing Best Practices: How to Send Emails Your Subscribers Will Love

Hubspot

He is an in-demand marketing speaker and author of the book entitled Go Mobile with Jeanne Hopkins, former VP of marketing at HubSpot. Use Auto-Responders for Opt-Ins. Your email subject line should also create a sense of urgency, while giving readers some indication of what to expect once they open the email.

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9 Email Marketing Best Practices to Generate More Leads

Hubspot

He is an in-demand marketing speaker and is currently writing a book entitled Go Mobile with Jeanne Hopkins, the director of marketing for HubSpot. It should also create a sense of urgency, and it should give readers some indication of what to expect once they open the email.

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Before and After: 3 Real-Life Landing Page Makeovers

Hubspot

As a best practice, save the social media sharing and follow buttons for AFTER they convert on your form -- such as adding them to the thank-you page or in your auto-responder email -- as a next step. It might also be interesting for Charmed Design to test a multimedia counter with its limited-time offer, to create a sense of urgency.