Customer Experience Matrix

NOVEMBER 15, 2013

The price is $299 per month, which is comparable to low-end marketing automation systems although higher than simple auto-responders. But small businesses that just want to generate a stream of new leads while they focus their energies elsewhere may well find ReachEdge an appealing alternative.

Small Business Marketing 120

Small Business Marketing Work Management Marketing Management Marketing Automation Services 120

Jackie Walts

FEBRUARY 5, 2020

Most marketing automation has the ability to set up dynamic content, auto responders, drip campaigns and all sorts of fancy stuff. Demand generation professionals can’t work without reporting that shows what’s working and they need to review it regularly to focus on campaigns with the highest ROI. Manual, even.

Marketing Automation Services 59

Marketing Automation Services Marketing Automation Automation Work Management 59

Customer Experience Matrix

JULY 10, 2013

Landing pages can be attached to an auto-responder email, while standard fields on forms are automatically mapped to Salesforce.com. Users can create lists and segments based on all contact properties, activities, email history, and custom fields. Emails are delivered through ExactTarget.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

Industrial Marketing Today

SEPTEMBER 26, 2011

I am talking about auto responders or as some like to call it “email marketing on autopilot.”. Check out my post, “Using Auto-responders in B2B Demand Generation” for more on this and how to use it in your email marketing. What I’ve described here may sound a lot like Marketing Automation (MA).

Lead Generation 60

Lead Generation Auto Responder Generation Marketing Analytics Tools 60

Customer Experience Matrix

SEPTEMBER 23, 2010

Summary: Vendors who target small businesses include provide functions beyond traditional marketing automation. This helps business owners who need to generate revenue as efficiently as possible. Vendors like NetSuite do offer such products, but they’re not targeted at very small businesses.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Marketing Management Marketing Automation 120

LeadSloth

FEBRUARY 20, 2012

You can send email manually (once a week to all new registrants), you can use a simple auto-responder tool or use a marketing automation system. Even if it’s a manual process, NOT sending email means you’re missing out on revenue. Conversion rates will increase with even the most basic nurturing process.

Lead Nurturing 100

Lead Nurturing Marketing Automation Services Software Sales Qualified Leads 100