More Than Just Email Marketing: What Is Marketing Automation?
NOVEMBER 14, 2019
Common automation themes include outbound and inbound lead generation, campaign management, workflows, email sequences, reporting, and analytics. It includes things like Open Rate, Click-Through Rate, Unsubscribe Rate, Response Rate, and Bounce Rate. . By sending emails to your customers and prospects based on a schedule or triggers, marketers could control the conversation and increase positive outcomes for sales. Lead Management Features.