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Use Simple Drip Campaigns and Auto Responders to Layer on Time Savings

ActiveDEMAND

Hopefully, you have most of your data inside your marketing automation platform but here you’ll need to log the sources of information to make decisions on. Run 1 or 2 contacts through the automation to make sure everything is working as expected before putting everyone and their dog into the campaign. Test and Deploy.

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How to Use Email Automation to Nurture Prospects

Zoominfo

Automated emails are great for showing possible buyers relevant and personalized information in a timely manner. Create auto-responding emails to those triggers with specified conditions. Contacts Page – The Contacts Page provides a hub for all prospects that sales reps and marketers have reached out to.

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Email Marketing Best Practices: How to Send Emails Your Subscribers Will Love

Hubspot

Don't Purchase Contact Lists. Use Auto-Responders for Opt-Ins. Don't Purchase Contact Lists. Email campaigns depend on a healthy open rate, and if you're contacting people whose information you bought -- rather than earned from a previous interaction -- you'll quickly see your emails' performance drop.

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10 Easy Email Automations You Need to Implement Today

GreenRope

Successful businesses leverage email automation to amplify their reach and to share critical information with ease. It’s a great way to keep your audience up to date with the latest news, promotions, events, and information about your business. If a contact is already in your database, they can bypass the confirmation emails.

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How to Use Email Automation to Nurture Prospects

Zoominfo

Automated emails are great for showing possible buyers relevant and personalized information in a timely manner. Create auto-responding emails to those triggers with specified conditions. Contacts Page – The Contacts Page provides a hub for all prospects that sales reps and marketers have reached out to.

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6 New Marketing Cloud Features to Help You Power Personalization

Salesforce Marketing Cloud

Use richer customer information and reach people on their preferred channels with Marketing Cloud’s Customer Data Platform (CDP) updates. These databases act as repositories of information from all teams across the entire organization. Watch the demo to learn more. Customer Data Platform. Watch the demo to learn more.

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Can you do top-of-funnel marketing automation without CRM?

Biznology

Worse, information gets stuck in an air gap when a lead becomes a customer. One of our clients must literally retype contact and account information into their proprietary CRM when creating a new customer record. One potential solution is to use your email campaign manager as a centralized hub for prospect information.