How to Create Content Unicorns and Ignore the Donkeys
JUNE 15, 2017
In this episode of the Rethink Podcast, we talk with Kim, founder of WordStream and CEO of Mobile Monkey, about his new company and about what he calls “Content Marketing Moneyball.”. LARRY KIM : It’s a new startup I started a couple months ago. It’s in the chatbot AI space, like a gazillion other companies these days. So, if you have an unusually high click-through rate for a given spot, Google will reward you with even better positioning.