Lead Nurturing for Software Trials
LeadSloth
FEBRUARY 20, 2012
You can send email manually (once a week to all new registrants), you can use a simple auto-responder tool or use a marketing automation system. Feel free to try sending company overviews or analyst whitepapers, but in most cases you’ll see sub-par clickthrough rates. Tip 2: Make Product Adoption Your #1 Goal.
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