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Can you do top-of-funnel marketing automation without CRM?

Biznology

If you’re a small or medium size business selling to consumers, you probably want to both automate and personalize your marketing campaigns. The solution, of course, is marketing automation linked to your customer relationship management (CRM) software. Fortunately for SMB marketers, CRM is becoming main stream.

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Key Things You Need to Know About Email Marketing Software

Webbiquity

With a detailed feedback report, you can accurately calculate the cost-benefit ratio, account for each campaign’s budget, and continually test and improve all elements of your campaigns. Email is your direct line to customers to nurture their loyalty, interest, and ongoing business. Increased customer loyalty.

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ReachLocal Provides Turn-Key Lead Management for Small Business

Customer Experience Matrix

Many small businesses do their marketing through CRM, email, and search advertising. Companies that provide small businesses with online directories and ratings, search engine optimization, Web sites, and paid search marketing all have client bases that dwarf the small business marketing automation industry.

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Optify Lets Agencies Provide Small Business with Marketing Automation, Distributed Marketing, and Sales Enablement

Customer Experience Matrix

By contrast, the fourth trend seems to be driven by recognition that small business presents a huge opportunity. Both the agencies and their clients have been mostly small businesses – in the survey for our soon-to-be-published VEST report , Optify reports that 60% of its clients have under $5 million revenue.

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How Optimum Condition Uses GreenRope to Adapt in a Digital World

GreenRope

Fully automated SMS Nurturing Campaign to encourage fitness routines during work. We recently sat down with long-time client, Melissa Allen, founder and personal trainer of Optimum Condition, to discuss their innovative use of GreenRope’s SMS campaign features. What Inspired The SMS Campaign Idea? Optimumcondition.com.

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10 Email List Management Software Tools to Grow Your Brand

Hubspot

From sparkling campaigns to flawless design, sometimes I open a newsletter and I'm surprised at how brands segment me into a list that's so accurate. As part of the free component, you can also send a limited number of automated emails, use some of MailChimp's their email templates, set up auto-responders, and analyze your campaigns.

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How to Market Your Business on a Zero (or Small) Marketing Budget

GreenRope

How to Market Your Business on a Zero (or Small) Marketing Budget. They will help you extend the life of your marketing campaigns without digging deeper into your pockets. Most businesses have at least one social profile, and many of your team members have their own social networks. Marketing takes many shapes and forms.