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12 Tools & Resources to Help You Create Better Buyer Personas

Hubspot

One way to overcome such barriers is to send an anonymous survey. SurveyMonkey is great for creating a basic survey that can be integrated with your marketing software , whereas SurveyGizmo offers some other advanced features, such as email auto-responders and client management. Three of our favourites include: 3) SurveyMonkey.

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Do Small Businesses Need Marketing Automation?

Customer Experience Matrix

More aggressive businesses might add auto-responders such as Aweber , with pricing as low as $19 per month for 500 subscribers. And I expect this broader scope will eventually percolate upwards to larger companies, although this will happen more slowly because of organizational barriers to cooperation.

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B2B Marketing Fast Fixes

WebMarketCentral

Give Your Knowledge Away Studies have shown that dropping registration barriers for content such as white papers, webcasts and podcasts significantly increases the exposure to your materials—according to MarketingSherpa, by about a factor of seven on average. Make sure your auto-responder email is engaging and interactive.

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Stop Marketing and Start Engaging with Scott Stratten (@unmarketing) [@InboundNow #4]

Hubspot

The barrier to entry from the days of traditional media is no longer there. Scott personalizes his auto responder (almost an oxymoron) and asks each person what line of business they are in, so he can tailer his content to fit their needs. If you are good at video, focus on that and knock the ball of of the park.