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Key Things You Need to Know About Email Marketing Software


Email marketing software can provide in-depth analytics through metrics such as open rate, CTR, forwarded messages, and engagement level. With a detailed feedback report, you can accurately calculate the cost-benefit ratio, account for each campaign’s budget, and continually test and improve all elements of your campaigns.

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12 Best Landing Page Software to Generate Leads and Save Time


A/B/x tests allow you to make minor tweaks to your landing page and measure the impact of those tweaks on your CTRs and other important metrics. Integrations – If you are using other tools as part of the sales funnel like an auto-responder for emails or a tool for creating checkout pages, you must double-check the integrations offered.