Marketing Insider Group

DECEMBER 18, 2023

In a world where every click counts and attention spans are shrinking, it’s more important than ever to make sure your content not only reaches your audience but also resonates with them. That said, the audience targeting is not nearly as sophisticated as native advertising solutions and many may view Outbrain recommendations as spam.

Paid Content 232

Paid Content Distribution Cost Per Thousand Budget Programs 232

The Point

APRIL 4, 2024

This is a healthy reminder that no one format works for every buyer or persona or audience, and a mix of formats, even if it’s leveraging the same source content, is the best approach – for example, a Webinar that exists in live and recorded format, short-form video, infographic, and blog post.

Trends 299

Trends B2B Thought Leadership B2B Content 299

Marketing Insider Group

MARCH 6, 2023

In this post, we’re taking a look at how to create video content that will benefit both you and your audience. Video content marketing is exactly what it sounds like – companies creating and sharing videos to promote their products and services, educate their audiences, and encourage engagement, with an ultimate goal to increase conversions.

Video Marketing 296

Video Marketing Content Marketing Content Paid Search Agency 296

The Point

JULY 13, 2022

LinkedIn ads have become a staple of the B2B demand generation playbook, in large part due to an ability to target a tightly defined audience. Yes, even if you’ve identified the ideal audience, and mastered the perfect bid strategy, copy and design are ultimately what drive clicks and conversions.

Linkedin 241

Linkedin Paid Search Agency Ads Effectiveness 241

SocialPilot

APRIL 22, 2024

Instagram Reels are the most effective way for brands to attract and engage with their target audience. If you know the optimal times when your audience is most active on Instagram and time your Reel posts accordingly, you are setting them up to appear in front of the maximum number of people. Let’s break down the key factors.

Best Practices 105

Best Practices Ad Frequency Analytics Demographics 105

Marketing Insider Group

APRIL 10, 2024

Brands are competing against one another to reach the same audience pool. Marketers are looking to reach their intended audience in an innovative, never-been-done-before way. And while digital marketing was once seen as innovative, it’s viewed as mandatory today. It’s a tough world out there. The result?

Marketing Strategy 172

Marketing Strategy Marketing & Strategy Paid Search Agency Marketing Analytics Tools 172

Marketing Insider Group

MARCH 11, 2024

You need to determine why a target audience isn’t making the contact you need. They punish brands who fail to produce content that’s actually valuable and relevant to their target audiences. Is it something your audiences want to or need to know? Here are a few reasons why your brand may be missing out. How do you know?

Top of Funnel 271

Top of Funnel Sales Qualified Leads Leads Lead 271

Marketing Insider Group

FEBRUARY 5, 2024

This shift means we’re now looking at user interactions as events, like: Page views Button clicks User engagement It’s like focusing on the story behind each visitor’s journey, not just the chapters they visit. Learn about the event-based tracking system, and see how it can offer a more nuanced view of user behavior.

Marketing Analytics Tools 257

Marketing Analytics Tools Privacy Lead Ranking Multi-Channel 257

Marketing Insider Group

NOVEMBER 29, 2022

Your website is meant to engage your audience members, whether they’re customers, beneficiaries, members, or supporters of your organization. If your site isn’t user-friendly, your audience simply won’t want to use it. Also, make sure your website offers a search function to help users quickly navigate to the pages they want to view.

Marketing Websites 285

Marketing Websites Paid Search Agency Mobile Marketing Click Rate 285

Sprout Social

FEBRUARY 7, 2024

Are you consistently creating on TikTok without getting the views or engagement you’d like? Users can leverage the feature to get more views on TikTok , website visits, followers, messages or profile views. All you need to do is choose a promotion goal, define your audience and set your ad duration and budget.

Paid Content 115

Paid Content Promotion Budget Programs Copyright 115

Anyword

APRIL 15, 2024

Data-driven marketing requires a clear understanding of what resonates with your audience. Unified View of All Your Marketing Channels Efficiency in marketing is largely about visibility and control. Our analytics tool supports this by delivering detailed insights, consolidated data views, and simple copy optimization.

Analytics 96

Analytics Paid Search Agency Aggregators Efficiency 96

Litmus

MARCH 27, 2024

Even with increasing data privacy regulations , marketers are finding new ways to measure and track their campaign’s success–including better methods to evaluate audience engagement. Here are four metrics you should add to learn more about your audience and how to get more thorough insights on them using your email campaign performance.

Ideal Customer Profiles 92

Ideal Customer Profiles Click Rate Copywriting Newsletter 92

Convince & Convert

DECEMBER 13, 2023

As a social media brand or content creator, getting an audience hooked on your uploads is as fundamental as it is challenging. However, sometimes the view counter isn’t ticking up as expected, and that awesome video you made is ultimately unhelpful in bringing your brand closer to your audience.

Social Media 150

Social Media Video Marketing Media Eye-Tracking 150

Sprout Social

FEBRUARY 15, 2024

Audience engagement is all about the connection your audience feels with your brand and the actions they take as a result of it. In general, audience engagement, and social media engagement in particular, isn’t easy to come by. In this article, we’ll explore audience engagement benefits and strategies.

Webinar Metrics 102

Webinar Metrics Tips Marketing AI Social Media 102

Contently

MARCH 23, 2023

By leveraging these types of metrics, you can gain invaluable insights into what resonates with your target audience and what doesn’t. Engagement content metrics such as likes, comments, and shares provide a more comprehensive view of how audiences are interacting with your brand and what you produce.

Multi-Touch Attribution 164

Multi-Touch Attribution Word of Mouth Content Landing Pages 164

SmartBrief - Marketing

FEBRUARY 27, 2024

By livestreaming events, you can expand possibilities for real-time engagement with a global audience, significantly extending your brand’s reach. Livestream experiences to engage audiences Businesses have a golden opportunity to captivate and engage their audiences like never before with livestreaming.

Buzz 93

Buzz Marketing & Strategy Barriers Paid Search Agency 93

Anyword

APRIL 10, 2024

You need to understand what resonates with your audience and tailor your message accordingly. After you connect your marketing channels, you will get a Talking Points view for each channel – a curated list of talking points that the algorithm generated from the channel data. What are Talking Points?

Copywriting 98

Copywriting Curation Keywords Advertising Channels 98

Martech

APRIL 17, 2024

If you constantly send emails to records that don’t engage with you, the size of this audience will grow. Read up on the compliance laws for your audience types (CAN-SPAM for the U.S., If you have audiences in other parts of the world, read through and understand the requirements to ensure you don’t run into any issues.

CAN-SPAM 87

CAN-SPAM Data Hygiene Domain Privacy 87

Valasys

APRIL 22, 2024

With the rise in television streaming platforms, you can now also engage with your audience on a more personal and direct level. Yes, it’s a great way to communicate with your potential audience with the help of these innovative platforms. Undoubtedly, you can reach the maximum audience with ease using this method.

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Sprout Social

JANUARY 31, 2024

Earning billions of daily views and video searches, YouTube’s popularity speaks for itself. For brands big and small, growing a channel and dedicated audience is no small feat. This activity includes views, shares, “Likes,” comments and new subscribers. Topics and target audience. Which videos yield the most subscribers?

Youtube 96

Youtube Work Management Social Networks Eye-Tracking 96

Contently

JANUARY 26, 2023

Both require organizations to create content on topics relevant to the target audience. Her posts on LinkedIn showcase her concern (and Cigna’s concern) about the personal well-being of her audience. The brand publishes on different platforms to reach different audiences. There are differences, however.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

Sprout Social

MARCH 15, 2024

From beauty and fitness to gaming and beyond, YouTube creators drive billions of views from any audience you can imagine. These creators’ personal brands are recognizable among their audiences and businesses. The platform’s largest creators drive millions of views in a matter of days.

Youtube 102

Youtube Viral Marketing Peer-to-peer Impressions 102

Martech

FEBRUARY 23, 2024

Tagging content to reflect specific audience segments ensures a direct match between content and the viewer’s interests. Identifying content by the use case it addresses allows for alignment with the audience’s specific challenges or goals, making content more actionable and relevant. Use case tagging.

Digital Asset Management 90

Digital Asset Management Personalization Enterprise Management Tagging 90

SocialPilot

JANUARY 31, 2024

These personalities have a great online presence, and their audience strongly trusts them. The activities are planned to attract a larger target audience to their conference. Result With their messaging style, HubSpot was able to generate yet another milestone with more than 12K attendees offline and 100K viewing online.

Case Study 90

Case Study Case Studies Work Management Studies 90

Optinmonster

JANUARY 29, 2024

These metrics help understand how well the content is performing in terms of engaging the audience , lead generation , driving traffic , and increasing conversion rate. These goals vary depending on the organization’s overall strategy, target audience, and the type of content produced. Track views using Google Analytics 4 (GA4).

Paid Content 108

Paid Content ROI Content Marketing Marketing Analytics Tools 108

Sprout Social

JANUARY 23, 2024

Because they identified overlap between the Swiftie fandom and their target audience, and they are community engagement experts. million impressions, 4,200 reposts and 28,000 likes, proving how well the Auntie Anne’s team knows their audience. million views, 230,000 likes and 787 comments. Within 24 hours, the posts racked up 2.9

Brand Identity 107

Brand Identity Branding Communities Viral Marketing 107

Convince & Convert

JANUARY 4, 2024

Pairing evergreen content in your social media strategy is crucial if you want to maintain presence to your audience. American Ballet Theatre Leveraging Taylor Swift audio, audience comments, and rat-tok to promote The Nutcracker – 617.2K Views @americanballettheatre Replying to @Sarah are you ready for it??The

Trends 144

Trends Lead Scoring Lead Ranking Brand Identity 144

Contently

APRIL 4, 2023

For example, just because a page or a video collects a lot of views doesn’t mean the traffic will convert. Review and track content marketing metrics like: Conversions per page view (i.e., web forms, additional pages viewed, on-page engagements, shares of your content, etc.) Take a beat and go deeper into your numbers.

Top of Funnel 155

Top of Funnel Budget Programs Content Marketing Marketing Management 155

Sprout Social

OCTOBER 31, 2023

Influencers play a growing role here—these digital trendsetters help brands establish credibility with target audiences while extending their reach. The “who” includes your target audience, their demographics, interests and affinities. They search based on audience demographics, location or topics the influencers discuss.

ROI 103

ROI Top of Funnel Work Management Advertising Agencies 103

Top Rank Marketing

MARCH 13, 2024

Expert-led keyword research and planning are foundational to successful SEO, no matter the business, industry, or audience. The goal of keyword research is to understand the language and terms your target audience uses, allowing you to optimize your SEO content accordingly. It’s going nowhere.

Keywords 112

Keywords Top of Funnel Long Tail Marketing Marketing & Strategy 112

Sprout Social

OCTOBER 5, 2023

Creator Studio is a dashboard content creators and brands use to manage their content, audience engagement and data analysis of their Facebook and Instagram accounts. View your notifications and to-do list. Click on “ View Insights ” to get a snapshot of how it’s performing and see what it looks like in your feed.

Facebook 103

Facebook Planning Work Management Paid Search Agency 103

Optinmonster

MARCH 21, 2024

This extensive reach allows advertisers to present tailored ads to a highly specific audience across many platforms, making sure that your message is seen by those most likely to engage. Step 1: Define Your Audience The first step in setting up a retargeting campaign is to define the audience you want to target.

Paid Search Agency 90

Paid Search Agency Ads Google Marketing Analytics Tools 90

Choozle

MARCH 27, 2024

Unlike traditional linear television, where advertisers can reach broad audiences through a handful of major networks, CTV spans numerous platforms, apps, and devices. These IP matches are attributed and documented, indicating that someone within the household completed the intended action directly from viewing the CTV ad.

Advertising Agencies 81

Advertising Agencies Cost Per Thousand Advertisements Advertising 81

Choozle

MARCH 20, 2024

In this blog, we explore the practical realities of this evolving landscape, spotlighting the growth of Connected TV (CTV) and audio platforms for reaching the right audience. Video Streaming Beats Linear TV and Cable TV Streaming is now the preferred platform for television and video users in the US, capturing 36% of overall viewing time.

Advertising Agencies 73

Advertising Agencies Advertisements Advertising Allocation 73

Contently

MARCH 30, 2023

Within that context of known customer needs, you develop web pages, blog posts, and other searchable content that highlight your unique point of view on those topics — using the language (keywords and search terms) your customers (and, okay, other stakeholders like the media) use when seeking information about it. Yes, we may get lucky.

SEO 144

SEO SERP Content Keywords 144

Sprout Social

MARCH 12, 2024

To make it through this year unscathed, brands should consider what audiences actually expect from them, and have a plan in place to protect their brand safety. With skepticism around performative activism on the rise, audiences value brands that prioritize providing excellent service over lackluster public statements.

Social Media 111

Social Media Social Marketing Media Planning 111