How to create a viral video for social media marketing

Sprout Social

Do you want your video content to go viral? Most marketers undoubtedly want the audience growth and attention that comes from having content go viral, but they also know that there’s no one formula to attracting viral success. What is a viral video?

Viral 108

Your Marketing is Not Going to Go Viral – And it Doesn’t Matter

Biznology

Here are a few thoughts to keep in mind: Redefine Viral. You don’t need the biggest audience, you need the right audience. You have to be “the __ person,” and whatever fills in the blank has to be memorable, valuable to your target audience, and part of your differentiation. Sure, phones and tablets can be e-readers, but that’s not how we think of them and that’s not how we can connect most deeply with our audiences. Video and animation are going to work best.

Viral 121
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

The Ultimate Guide To All Types Of Videos And When To Use Them

DivvyHQ

Using video as a marketing tool to build your brand is a smart, effective, and compelling tactic. But as with any form of content, there are different types of videos that are best used in certain situations, or in specific phases of your marketing and sales funnel.

Video 109

Upworthy’s Top Takeaways For Creating Viral Content

Oracle

Here are some tips every content marketer can learn from to support viral content: 1. They might take a video that has 1 million views, reword the title and drive 17 times the traffic. Remember that your audience already likes you. The same presentation notes, “Your audience will share your stuff. If their friends who haven’t heard of you share, you have a way better shot t viral gold.

Viral 218

Optimizing YouTube Videos to Go Viral During the Holidays

Convert

Everyone wants their YouTube videos to go viral. But, not everyone can have the same success experienced by videos like this one from the Dollar Shave Club, whose story went viral on social media, catapulting the company into a billion-dollar brand. Relatable Videos.

Viral 87

The Viral Coefficient: Your 2020 Guide to Viral Marketing

Martech Advisor

Going viral can give your brand and product immense publicity, generate brand awareness, and acquire new customers. But how does viral marketing work? What is the Viral Coefficient and the Viral Cycle Time? Before we begin, let's first understand what viral marketing is.

Viral 76

What Marketers Can Learn from 2018’s Top Movies, Shows, Viral Videos and Songs

Marketing Insider Group

Blockbuster movie and TV producers and songwriters know what grabs their audiences by the heartstrings. The post What Marketers Can Learn from 2018’s Top Movies, Shows, Viral Videos and Songs appeared first on Marketing Insider Group. So do great marketers. Just look at the best ads of all time, and you’ll see a lot of common themes along with memorable movies and songs. As we approach the end of 2018, marketers owe it to themselves and their customers […].

Viral 159

The Psychology of Viral Content

Contently

Considering that two of the most recent internet sensations involved a pair of white sneakers and a Wookie mask, it’s easy to write off viral content as pure luck. Some marketers might argue that no one can predict content’s viral potential. Viral content should be simple, unexpected, concrete, credible, emotional, and story-generating (or SUCCESs). But the superhero example goes to show that viral content is about more than just getting lucky.

Viral 87

6 ways to create content that will go viral

Biznology

There’s one thing we have seen over the last few years, and it is that compelling content will “go viral.” While there isn’t a magic formula to follow to make sure your newest post, tweet, or video becomes wildly popular overnight, there are a few strategies you can try that may get you there. If you know what your target audience is doing on social media, you can turn that knowledge into power. The post 6 ways to create content that will go viral appeared first on Biznology.

Viral 119

Does Live Video Make Sense for Your Content Marketing Strategy?

RockContent

You can find a ton of stats about the rise of live video. I personally spent more time than I’m willing to admit watching BuzzFeed find out how many elastic bands can be wrapped around a watermelon before it explodes (I wasn’t the only one hypnotized by the fruit hijinks – at its peak, 800,000 people were tuned into the 45-minute live event, and the video has since surpassed 10 million views). Grow Your Audience, Literally & Digitally. Enter live video.

Video 217

The Day My LinkedIn Post Went Viral Because of Employee Advocacy

Oktopost

Let’s face it, finding out you went viral on LinkedIn is exciting. So imagine my delight as a B2B social media marketer when I found out that through the very same Employee Advocacy program that I manage, a post I scheduled actually did go viral! Can only videos go viral?

Viral 113

How Social Epidemics Contribute to Viral Content Marketing

ClearVoice

Much like a health pandemic, a social epidemic is a marketing strategy that relies on the power of virality. When a company discusses its desire to ‘go viral’ on the internet, they’re hoping to create a social epidemic reaching millions. Tweet to text: Want to go viral?

Viral 84

9 Experts Answer “What Makes an Online Video Worth Sharing?”

Oracle

by Jesse Noyes | Tweet this In viral video marketing, the question that starts off any effort is “What makes a video worth sharing?” Marketers and creative types are constantly on the hunt for video marketing tips. With that in mind, we asked nine experts across a wide range of disciplines – from journalism and advertising to video marketing and content marketing – to answer that simple question. What makes a video worth sharing?

Video 218

The 4 Go-To Social Media Video Platforms & How to Engage Their Audiences [New Data]

Hubspot

Last week, HubSpot's 2021 State of Marketing Report reveals that video is the top content marketing strategy used by brands while social media is ranked as the top marketing channel. Where are Consumers Watching Social Media Videos? Tips for Sharing Social Media Videos.

Viral Marketing – Definition and Examples of Viral Campaigns

Referral Rock

Every month there seems to be a new viral video or meme. If you’re a marketer, I’m sure you’ve dreamed of working on a piece of viral content. But what makes a piece of content a viral marketing hit? I’ll admit, it does take a little bit of both, but behind every piece of viral content is a solid marketing strategy. For this very reason, I’ve added a “takeaway” section to some of my favorite viral campaigns below.

Viral 48

Successful Viral Marketing Campaign Tactics

Stevens & Tate

Content that goes viral is content that generates massive awareness in a short period of time. In viral marketing, it refers to an ad that is so effective it’s viewed and shared millions of times. Unfortunately, “going viral” is not something that you can just do.

Viral 56

Viral Marketing: How to Create a Viral Social Media Marketing Campaign

Ladder.io

Viral Marketing: How to Create a Viral Social Media Campaign” is a guest post written by Hanson Cheng. You’ll see your marketing budget up for review once again and the best way to get effective results with minimum expenditure is to have a viral social media marketing campaign.

Viral 80

The Anatomy of a Viral Video: Ideas for YouTube, Facebook, & Instagram for 2020

Martech Advisor

Viral videos and memes seem like the next best trend in digital marketing. And while you're probably eager to invest in viral videos that attract a lot of attention in a short duration, let's look at how to go about it. 7 ways to go viral in 2020.

Viral 56

The Myth of ‘Going Viral’

The Lead Agency

Since the rise of social media, the concept of ‘going viral’ has captured the imaginations of digital marketers across the globe. Over the past decade, advertisers have developed theories of ‘viral’ marketing, that, to quote Time Magazine , “assumes that a great idea is self-distributing, and word of mouth can take a little thing and turn it into a phenomenon.”. What Do We Mean By ‘Going Viral’? Why ‘Going Viral’ Is Harder Than You Think. How ‘Viral Media’ Spreads.

Viral 48

The Art and Science of Viral Videos

Hubspot

Virality. All brands long to go viral, but for most brands, going about creating viral content is a mystery. There is no secret recipe for the perfect viral video, and yet there are videos that receive millions of views every year. Unfortunately, virality is more of an art than a science. So let''s take a look at some of the research that''s been done on viral videos and identify some of the commonalities that can make them internet-famous.

Viral 60

20 Pre-Production Tips to Create Successful Video Content in 2020

Single Grain

If you’re an experienced digital marketer, then you know that when it comes to content, video is increasingly more important. Whether it’s on YouTube, Instagram or Facebook, consumers love video. By 2022, online videos will make up more than 82% of all consumer Internet traffic.

How to Know You've Got Viral Content Before It Happens

RebelMouse

It's awesome when your content takes off and starts to go "viral." your post is going viral and by how much it is over-performing. This is the best time to spend a little money on a viral hit. Consider sending out an email blast about it — it's working with an audience that you are already reaching and you might be able to amplify it. It's a great strategy to reach new audiences that you may have missed in the first place. Join RebelMouse for more viral moments.

Viral 44

How to Start Using Video for Business

Webbiquity

Video marketing started getting big back in 2009 and had really taken off by 2017. Online video is huge and is projected to account for more than 80% of the overall Internet traffic by 2022. If you haven’t looked into video creation for your business yet, this is the right time to make video a core element in your content marketing mix. Video product is now easier and less costly than ever. Over 90% of marketers create video clips with assets they already have.

Video 169

13 Tips on How To Go Viral in 2020

Scoop.it

We have all been on the internet for most of our lives, and inevitably we had to ask ourselves a question – why is this viral and this is not. Why is this person with so much talent unnoticed but this simple video is getting so much attention? Virality is like alchemy. Most of the viral videos appeared randomly, creators were not expecting them to be so successful. It is just a passionate video about a guy enjoying a burger in his car.

Viral 67

How to Create YouTube Videos that Generate Views & Subscribers

Webbiquity

There are so many platforms for marketing your business with videos , including Facebook, Vimeo, Instagram, Twitter, and LinkedIn. But the biggest and best video network is YouTube. This is because it began as and remains solely a video network. So, create short videos.

5 YouTube Description Templates That Have Helped Our Videos Go Viral

Hubspot

small businesses use YouTube to reach their audience. Ultimately, if you're ready to begin using YouTube to attract and convert an audience, it's critical you optimize your video descriptions for SEO. Explain what your video is about. He told me, "[YouTube descriptions] is one of the primary ways YouTube knows what your video is about. Include links, additional resources, links to other videos and playlists, etc. Templates for Your Video Descriptions.

Reader loyalty: expand your recurring audience using these 7 tactics

RockContent

In his famous book “Contagious”, Jonah Berger develops what he believes are the principles that make any campaign or content go viral. As with the viral effect, loyalty depends on something you offer the visitor. Getting the reader’s attention is not an easy task.

What is viral marketing (and does it actually work in 2020)?

Sprout Social

If you’re still itching for your business to “go viral,” we don’t blame you. This explains why so many businesses look toward viral marketing as an opportunity to catapult themselves into social media superstardom. What is viral marketing, anyway? Maybe it’s a video.

Viral 83

Why Some Things Go Viral — And Others Don’t [Video]

Hubspot

To earn their attention, marketers like us have to create content that's worthy of our audience's time and emotional investment.But what's the best way to cut through the clutter to make sure our content gets seen? Well, it helps to create content that's poised to go viral, of course. For a piece of content to go viral, each viewer has to generate at least one more viewer, on average. Social Media Video Content Marketing Daily IGSS

Viral 37

The A-to-Z of Viral Marketing (+ Infographic)

Single Grain

We've all seen one of those ads that just hits the ground running and before you know it, it's “gone viral” It almost doesn't even matter what the subject is; all sorts of people outside the brand's demographic will watch it, like it and share it – because a great ad is a great ad.

Viral 96

What Makes Content Go Viral? 3 Experts Weigh In

Hubspot

When was the last time you created something online that went viral? Whether you're new to content marketing or are a viral content maven, you probably know that it can be nearly impossible to predict which tweet or video or meme might go viral. Often, it feels like virality is just completely random. Learn what they think sets viral content apart. What Makes Content Go Viral? There are two interdependent sides to the notion of viral content.

Viral 59

Common Qualities of Insanely Successful Viral Videos

Hubspot

We all love watching videos online. In fact, over 4 billion videos are viewed daily on YouTube , and over 60 hours of video are watched per minute. Chances are, your potential customers are among those 4 billion watching videos today. Which is why your boss asks you to make a video. Oh, and can you make it go viral, too? First of all, what a frustrating question; virality can never, ever be guaranteed. And they did it in all of their videos.

Viral 48

Engineering Virality into our Pre-Launch Campaign Drove 42% More Leads (Play-by-Play)

Ladder.io

It’s only a matter of time before someone reminds you that Robinhood , Harry’s and Dropbox all drove significant hype through engineering virality before launch. uplift from virality ! Strategy: Engineering Virality Launch Checklist. Looking to launch a viral campaign yourself?

Viral 86

What We Can Learn from Viral Video Marketing & Examples of How It’s been Successful

Stevens & Tate

When it comes to creating content, going viral is the ultimate goal. Unfortunately, there’s no blueprint for viral video marketing. You could spend tens of thousands of dollars on a 30-second video jam-packed with visual effects, hilarious dialogue, and well-known actors, and it still might not go viral; yet, some random person might upload a ten-second video of their cat and somehow it gets seen by a billion people within a day.

Viral 46

Interactive posts for social media: how to approach and engage your audience

RockContent

You just need to understand which ones work according to the audience and buyer persona definitions, adapting everything you need to make posts even more attractive and personalized. Viral content. Know your audience.

Video Marketing for Business in 2021

Oktopost

Still not sure if your business should employ video marketing? Consider this: by the end of 2021, the average internet user was forecast to spend roughly 100 minutes a day watching online videos. Google found that 70% of B2B buyers and researchers increased their online video use.

Video 68

Viral Marketing in B2B - It Works!

Anything Goes Marketing

B2B marketers rely on their targeted audience and customers to spread the word by forwarding on an email invite to a webinar or telling a fellow colleague about a great new software package that they just starting using. It's Time to get Viral If you think long and hard enough about what motivates your target market you have to think that there is more then providing them with a perfect case study (unless that's what they've asked for). PPPS: If you've tried a viral campaign.

Viral 124