How to Grow Your Audience with Video Content Marketing

Marketing Insider Group

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike.

How to Keep Your Webinar Audience Engrossed Till the End

DivvyHQ

But what are some techniques to keep your audience glued to their seats? If you’ve decided to introduce webinars into your content marketing mix, one of the keys to success is creating an engaging presentation. Let’s take a look.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

The Ultimate Guide To All Types Of Videos And When To Use Them

DivvyHQ

Using video as a marketing tool to build your brand is a smart, effective, and compelling tactic. But as with any form of content, there are different types of videos that are best used in certain situations, or in specific phases of your marketing and sales funnel.

Video 106

How to engage your audience with Q&A videos

RockContent

This format has overcome most others in the preference of web users, and among its possibilities, the Q&A Video is one of the most interesting. Companies, digital influencers, and any content producer can use Video Q&A as a strategy. What is Video Q&A? Boost audience.

Video: How to Create Content Your Audience Actually Cares About

Contently

Most brands get in trouble by focusing too much on what they want to say, and not enough on what their audience cares about. A great content strategy requires a deep understanding of your target audience—one that evaluates both quantitative and qualitative factors to learn what your audience wants from you. In the second episode of our new Content Marketing Minute series, I reveal the content strategy secrets to building strong relationships with a high-value audience.

9 Video Storytelling Tips to Engage Your Audience

Content Marketing Institute

Continue reading → The post 9 Video Storytelling Tips to Engage Your Audience appeared first on Content Marketing Institute. Visual storytelling brings ideas and personalities to life, while illuminating brand purpose.

The 4 Go-To Social Media Video Platforms & How to Engage Their Audiences [New Data]

Hubspot

Last week, HubSpot's 2021 State of Marketing Report reveals that video is the top content marketing strategy used by brands while social media is ranked as the top marketing channel. Where are Consumers Watching Social Media Videos? Tips for Sharing Social Media Videos.

“Reaching out” with video

Biznology

“Social video generates 12 times the shares than text and images combined” has been a favorite stat of video makers since it was mentioned by Forbes in 2017. But what is “social video” anymore, now that socializing with video is an everyday thing for people in business?

Video 127

How B2B Video Marketing Is Creatively Engaging Audiences

Content Standard

Video content is becoming fundamentally central to the way brands engage buyers online. According to Cisco , a hefty 82 percent of global internet traffic—both business and consumer—will be video-based by 2022 (it already clocked in at 75 percent in 2017). So time is of the essence for marketers hoping to make an impact with B2B video marketing in this rapidly evolving landscape. Why B2B Video Is Already Essential to Your Marketing Strategy. Video Marketing Marketing

10 Tips to Generate Content Your Audience Will Devour

BOP Design

When we hear this, we explain while something may seem straightforward or ‘basic’ to them internally, to their target audience – it might just be the most delicious content! In many cases, you may find out that they need a particular video or guide BEFORE they sign a contract with your firm.

5 Audience Engagement Hacks for Live Video Marketing

Marketing Insider Group

It shouldn’t be a surprise by now that live video marketing is one of the hottest marketing trends today, especially on social media. The post 5 Audience Engagement Hacks for Live Video Marketing appeared first on Marketing Insider Group. Since it gained momentum in the beginning of 2016, many businesses are using it across their branded platforms and social media networks to provide a raw look into their messaging. A survey […].

How to Create YouTube Videos that Generate Views & Subscribers

Webbiquity

There are so many platforms for marketing your business with videos , including Facebook, Vimeo, Instagram, Twitter, and LinkedIn. But the biggest and best video network is YouTube. This is because it began as and remains solely a video network. So, create short videos.

Seven Types of Videos You Need to Power up Your Marketing

Webbiquity

Video is becoming a must for content marketing across industries. Online video offers numerous established benefits: increased brand awareness, site traffic, time spent on the site, conversions, and social media engagement, to name a few. But like any component of content marketing, video requires a strategy in order to have the desired impact. You need a a plan, compelling scripts and images, and the right video editing tools. Explainer Videos. How-To Videos.

Video 217

How Video Marketing Strategies Can Elevate Sales Efforts

Webbiquity

While basic philosophies still stand the test of time, social media tools and video-based platforms have turned sales into a totally new ballgame. For many modern sales professionals and digital marketers, that efficiency is enhanced by employing a video-based strategy.

Video 242

6 Ad Copywriting Best Practices to Get Your Audience Clicking

SmartBug Media

In this blog we’ll cover six copywriting best practices for creating paid media ads to capture the attention of your audience and have them click on your ad content. Target local audiences. Use video when possible. The video below caught my attention recently for a few reasons.

5 Best Ways to Spice Up Your Email Marketing With Videos

SendX

And one of the most engaging content you should consider adding to your email marketing campaign is video. According to the stats, including videos to your marketing emails can increase open rates by 19% and click rates by 65% while reducing unsubscribe rates by 26%.

Video 265

How to Make Video Marketing Work for Your SEO Strategy

SmartBug Media

So you want to use video marketing to improve your search presence? You also might already have a video marketing strategy. And now you want to learn how to leverage all that hard work to take your video SEO (VSEO) to the next level. Why You Should Care About Video SEO.

Video 87

17 Engaging Video Content Types that People Love to Watch

Single Grain

This post about the best types of video content that keeps people engaged has been updated for 2020. In 2020, consumers are watching more video content than ever before. Now, it’s arguably the most effective strategy you can use to connect with your audience. watch video content.

Video 112

How to Start Using Video for Business

Webbiquity

Video marketing started getting big back in 2009 and had really taken off by 2017. Online video is huge and is projected to account for more than 80% of the overall Internet traffic by 2022. If you haven’t looked into video creation for your business yet, this is the right time to make video a core element in your content marketing mix. Video product is now easier and less costly than ever. Over 90% of marketers create video clips with assets they already have.

Video 190

3 innovative ways to structure video content to support sales engagement

Biznology

Add video to non-video assets. You can skim video too, if it’s interactive or offered in bite-size chunks. (I But most video content for sales engagement (or any other purpose) is not skim-able. You may need to watch a entire video to find out whether it contains any information you care about. And most people don’t watch marketing videos all the way through. Make more targeted persona-based and industry-specific videos.

Video 148

6 Reasons Why Video Is The Future of Content Marketing

Scoop.it

Over the past few years, online videos have become staple content that marketers should consider using. With the advent of YouTube and other video hosting platforms, the surge of online videos has been incredibly huge. Today, people watch online videos on a daily basis.

Video 83

20 Pre-Production Tips to Create Successful Video Content in 2020

Single Grain

If you’re an experienced digital marketer, then you know that when it comes to content, video is increasingly more important. Whether it’s on YouTube, Instagram or Facebook, consumers love video. By 2022, online videos will make up more than 82% of all consumer Internet traffic.

Five Tips to Create Marketing Videos that Engage Your Audience

Launch Marketing

Video has increasingly become an effective and favorable medium for many businesses to drive engagement with digital audiences. In fact, video snippets are one of the top three content types used by B2B marketers in 2018, along with long-form content and social media stories. Video content appeals to viewers that are both being introduced to your business, as well as leads who are deeper in the sales funnel and looking for more information about your products or services.

How to Produce Paid Facebook Video Ads for Mobile Like a Pro

Single Grain

This comprehensive how-to guide for Facebook video ads was updated and expanded for 2020 to provide even more information. billion daily active users worldwide on Facebook, so you’re dead on the money by choosing this social network as your ad platform of choice: And, by the way, you’re in good company: 6 million businesses are using Facebook ads to reach their target audiences. This means that by using video on Facebook, you can improve your reach. NEW & IMPROVED!

Ads 78

Why B2B Email Video Marketing Should Be Your Top Priority

Marketing Insider Group

If you’re not prioritizing video marketing in 2021, it’s time to start taking this marketing tool seriously, especially since 86% of businesses are already using it. Why Should My Company Invest in Video Marketing? To put it simply, video marketing is a versatile medium.

Video 194

Introducing: The Modern Marketer’s Guide to Video

Oracle

by Amanda Batista | Tweet this Video marketing: You know you need it. Your audiences love it. And even when you do create cool brand videos loved by your team and audiences alike, you want to make sure that you can understand the video’s performance. These are pesky words that often seem to crush video marketing dreams. You’re not sure where to get started, or how to make video especially measurable. Why Video Metrics Matter.

Video 206

Why Building An Audience-First Communications Strategy is Key

Litmus

In many cases, it’s the only method by which your audience consumes the information you’re providing. What won’t lead to strong results: placing more emphasis on the channel than the specific audiences receiving the message. What does the audience actually need to know for them?”.

Video for differentiation, stick to one differentiator

Biznology

Why not use video for differentiation? A new way to develop your video content strategy. Of course, there’s no “differentiator video” in the vocabulary of most marketers or the portfolios of video producers. But let’s ignore the usual categories and concentrate on the things video is good at. Certainly one of them is commanding short attention spans long enough to put across one thing and video is good at is making comparisons.

How to Create Company Culture Videos That Delight Audiences

Vidyard

That wacky video with the cows in the airport. That holiday video about the animated cat. That swift video journey through a company’s storied history. They’re all company culture videos. That’s where video comes in. What is a Culture Video? Culture videos are all about highlighting your brand’s culture and personality for prospects, customers, and potential employees. Benefits of Culture Videos. Expanding your audience.

How to Identify your Target Audiences [VIDEO]

Hinge Marketing

. To fully understand your buyers and influencers, identifying your target audience is essential. Lee Frederiksen covers 4 ways to identify your target audiences for a focused and efficient marketing strategy. Today I wanna talk to you about identifying your target audiences. Who should be in your target audience? Now, we all know that target audiences are important but sometimes you’re not clear about who should be in your target audience. VIDEO].

3 Tips To Connect With Your Audience In A Video

FMG Suite

Video allows you to tell a story in your own time. The audience, whether it’s your clients or potential clients, is able to virtually spend time with you. By using the power of video to supplement human connection, you’re able to save time and effort, while still building relationships. If you’re new to creating videos for your financial practice, you might struggle with feeling comfortable on camera. 3 Tips for Engaging Financial Advisor Videos.

B2B Video Marketing on LinkedIn: How to Embrace Video in Your Content Strategy

KoMarketing Associates

Does your B2B marketing program include LinkedIn video marketing? LinkedIn video content generates five times the engagement as image or text-based content and Live video on LinkedIn generates a whopping 24x more engagement. It is how you should be doing Linkedin video marketing.

The Video Structure that Big Agencies Use to Create Successful Videos

Single Grain

When it comes to promoting and growing a business, everyone knows that video is king. But what's often overlooked are the actual “how-to” steps that go into making a truly successful video that inspires its audience. If you’ve got some videos out there right now, ask yourself these questions to evaluate whether or not they’re serving your company and product: Is your video increasing conversions ? How to Craft a High Converting Explainer Video.

Video 79

How to Build a Successful Video Marketing Strategy and Plan

Launch Marketing

More than 71% of B2B marketers currently include videos in their marketing mix. For organizations looking for ways to elevate their content marketing, videos can be a great addition. Video Marketing Strategy. Know Your Audience. Goals of Video Marketing.

Plan 101

B2B Content Marketing: Will Video Kill eBooks?

B2B Lead Generation

We went from zero to 20% to 30% of our opportunities in Salesforce.com resulting from video in the first six months.”. Like a lot of B2B companies, the Act-On team was using eBooks and live-casting webinar videos to drive a high volume of the leads. But I watch video all the time. Video is a big pa rt of how most people absorb stories.” The Most Successful B2B Companies Are Using Video. The Falling Cost of Video. “A We shot our first video with an iPhone.

Video 242

An Essential Guide to Video Analytics for Marketing

DivvyHQ

Is your video content capturing attention and generating leads? To answer this, you need to be tracking and analyzing performance via your video analytics regularly. Here's a handy guide to help you pull insights from your video analytics data.

How to Plan a Video Marketing Campaign

DivvyHQ

Planning, producing and promoting video content is often more challenging than other content formats for a variety of reasons. But when you get a taste of the results, video marketing campaigns are worth the effort.

Plan 58