Martech

APRIL 12, 2024

CDP market makers Here are just some of the key players in the CDP market space: ActionIQ ActionIQ specializes in the enterprise market across a broad spectrum of verticals. Key verticals include retail/CPG; healthcare; media and entertainment; technology; financial services; automotive; and travel and hospitality. Looking for a CDP?

Enterprise Management 95

Enterprise Management Work Management Marketing Management Marketing AI 95

Sprout Social

FEBRUARY 22, 2022

If there’s one thing we know for sure about social media, it’s that you can always expect to see new features, content types and ways to engage your audience. Because the vertical micro-videos have proven to be so popular, a number of platforms are trying to get a piece of the pie (we’ve got our eyes on you too, Instagram Reels ).

Youtube 135

Youtube Verticals Mobile Marketing Video Marketing 135

Convince & Convert

DECEMBER 13, 2023

As a social media brand or content creator, getting an audience hooked on your uploads is as fundamental as it is challenging. However, sometimes the view counter isn’t ticking up as expected, and that awesome video you made is ultimately unhelpful in bringing your brand closer to your audience.

Social Media 150

Social Media Video Marketing Media Eye-Tracking 150

Contently

MARCH 2, 2023

Reels are full-screen, vertical videos of up to 90 seconds in length available on both Instagram and Facebook. Five Tips for Keeping Social Reels Relevant for Brands To realize Reels’ potential to grow an audience, you need to produce content that treats Instagram users like friends (who could eventually become customers).

Relevance 152

Relevance Brand Identity Branding Verticals 152

Sprout Social

APRIL 18, 2022

This premise is essentially the case for the growing number of vertical networks that are taking off online. Vertical social networks aren’t overnight sensations. But first, what are vertical networks? Vertical social networks are niche social media platforms centered around the interests of hyper-specific communities.

Verticals 103

Verticals Social Media Media Social Networks 103

Webbiquity

MAY 25, 2021

YouTube famously used “Broadcast Yourself” as its tagline: taking television, putting it on the internet, disintermediating the barriers so that anyone could create their own programming, build an audience, and monetize it. They’re kind of playing on that exclusivity factor, going after niche audiences. The same is true for B2C.

B2B Marketing 336

B2B Marketing Practices B2B SMS 336

Vision Edge Marketing

JANUARY 30, 2024

This can include entering new geographical areas, targeting different demographics, or offering modified products to cater to a broader audience. These four are among the most popular: Vertical Market : Focusing on a category of business. Verticals can include industries as broad as pharmaceuticals, transportation, or real estate.

Work Management 230

Work Management Marketing Management Marketing & Strategy Planning 230

Liveintent

SEPTEMBER 8, 2022

Native Curated Packages (NCP) are exclusive, vertically-aligned sponsored content packages. Native ads match the look and feel of their environment and help you captivate audience attention by reaching them where they’re already reading and engaged. What are Native Curated Packages? What are the benefits?

Curation 118

Curation Relevance Advertisements Advertising 118

Webbiquity

OCTOBER 16, 2018

Marketing partners can get you in front of new audiences in a manner that reduces resistance and enhances trust. Both your company and the influencer have something of value to offer to your audience, and probably will for quite some time to come. Amplify Your Content Through Vertical Websites. Embrace Marketing Partners.

Marketing Automation Services 244

Marketing Automation Services Trade Show Advertising Agencies Verticals 244

Marketing Insider Group

JANUARY 14, 2021

Landing pages targeted at a specific audience can maximize your conversions when designed well. Content marketing software company DivvyHQ doesn’t beat around the bush with a vertical-focused, campaign landing page that appeals directly to their target audience. Key Takeaways.

Landing Pages 282

Landing Pages Optimization B2B Click Rate 282

Sprout Social

JANUARY 29, 2024

This year, plan for more changing audience preferences and deeper social media fragmentation. Every pot has a lid Today’s social media ecosystem is made up of many networks with unique algorithms, content formats and audiences. Plus, you’re leaving opportunities on the table to connect with your audience.

Social Media 112

Social Media Allocation Media Marketing & Strategy 112

Top Rank Marketing

MARCH 25, 2024

Even as brands rightfully embrace the humanity of professional audiences, it still must be acknowledged that buyers in B2B experience contrasting motivations, challenges and dynamics in their journeys compared to consumers. Compared to B2C strategies, B2B SEO focuses more on reaching specific audiences through niche keywords and topics.

Top of Funnel 106

Top of Funnel SEO Long Tail Marketing B2B 106

Webbiquity

FEBRUARY 25, 2020

Is your target audience horizontal (e.g, digital marketing directors) or vertical (e.g., Determining your target audience is the first step in how to start using video for business , as shown in the infographic below from MicroCreatives. healthcare providers)? oil in Houston, autos in Detroit, med tech in Minneapolis)?

Top of Funnel 235

Top of Funnel Video Marketing B2B Thought Leadership Digital Marketing Funnels 235

ClearVoice

MARCH 10, 2020

Today we’re covering vertical content to help you fully develop your content niche then execute accordingly. Today we’re covering vertical content to help you fully develop your content niche then execute accordingly. What is vertical content? Vertical content is a piece of content that appeals to a business niche.

Verticals 101

Verticals Paid Search Agency Content Marketing Content 101

QuanticMind

AUGUST 30, 2023

New ways to make vertical video ads on YouTube [:03] Google is rolling out an AI -powered feature to help advertisers run videos across orientations in video action campaigns. Flip video ads use computer vision technology and Google's AI to automatically transform horizontal videos into vertical and/or square videos.

Paid Search Agency 86

Paid Search Agency Verticals ROAS Emarketing 86

illumin

NOVEMBER 24, 2023

Since many target audiences are best reached on social media sites via short-form videos, many organizations are switching up their strategies to include more short, vertical clips. Perhaps this new technology can help marketers reach audiences on mobile? times more engaging than longer-form content. billion by 2025.

Advertisements 52

Advertisements Advertising Trends Mobile Advertising 52

Martech

MAY 8, 2023

The new Chat API will allow sites and apps to customize their chat experience, choose ad formats that work best for them and incorporate relevant ads for their audiences. Verticals for new Bing. Microsoft is slowly serving ads in these chats, vertical by vertical, so they aren’t disruptive.

API 70

API Advertising Agencies Advertisements Advertising 70

Only B2B

FEBRUARY 11, 2024

It’s like the treasure mcap you’ve created, offering deep insights into your audience’s interests and behaviors. Richer Insights: Provides a deeper understanding of your audience’s interests and behaviors. Building an Audience: Requires ongoing effort to attract and engage visitors.

Intent Data 62

Intent Data Intent Work Management Marketing Management 62

Martech

NOVEMBER 5, 2021

Microsoft Advertising has detailed four new consumer personas that represent changes in how marketers reach and relate to their audiences across verticals. This persona was primarily an in-store audience, but they increased in numbers at the outset of the pandemic as luxury retail locations closed. Luxury shoppers. Why we care.

Work Management 94

Work Management Verticals Mobile Advertising Marketing Management 94

Bannersnack

OCTOBER 11, 2022

The good thing is we love updates, especially when they can help us improve the way we communicate with our audience and create better experiences for them. And we’re sharing all of our findings with you.

Youtube 98

Youtube Advertisements Advertising Video Marketing 98

Contently

APRIL 27, 2021

You’re a failure as a marketer if you don’t have a personalized ABM strategy across your core three verticals, one thought leader on Twitter declares. But whenever it starts to overwhelm me, I bring my team back to the question that matters most: How can we help our audience? You won’t build trust or be remembered.

Education 158

Education Content Verticals Trigger Marketing 158

Sprout Social

DECEMBER 7, 2021

Understanding which trends will work for your audience and brand (not to mention your legal team) is both an art and science. Your audience will take center stage… In 2022, engagement will have to go beyond liking posts and responding to comments. Audiences will become part of brand images and voice.”.

Social Media 145

Social Media Social Marketing Media Paid Search Agency 145

Top Rank Marketing

APRIL 3, 2024

The results of their research revealed exactly what you need to break through the noise, capture new audiences, and reap all the benefits of being seen on the world’s epicenter for B2B professionals. Despite minimal evolution in video technology over the past decade, there are still innovative ways to engage your audience.

Linkedin 96

Linkedin B2B Marketing Tips B2B Thought Leadership 96

Contently

OCTOBER 5, 2020

Next up, we decided to put the same banner on our blog homepage and test out a vertical banner on the right rail of our individual article pages. We went with a more traditional style on the vertical banners so we could add a visual element. Truthfully, we didn’t expect to double our webinar audience with a few tweaks.

Webinar Metrics 177

Webinar Metrics Banner Ads Advertisements Advertising 177

Martech

NOVEMBER 22, 2021

Demandbase, the ABM software platform, has launched Audience Management Destinations, a new solution which enables account-based advertising on a range of platforms associated more with B2C than B2B activity. Why we care. Again, the B2B buyer journey has changed — irrevocably.

DemandBase 103

DemandBase Advertisements Advertising Marketing Management 103

Sprout Social

JULY 19, 2023

Thanks to the OG TikTok, social media algorithms have prioritized video, especially short-form vertical video, like Reels and YouTube Shorts. Our survey also revealed marketers are prioritizing short-form vertical video across TikTok (60%), Instagram (53%) and YouTube Shorts (52%). Use your data and analytics as your north star.

Conversion Rate 89

Conversion Rate Video Marketing Top of Funnel Webinar Metrics 89

SmartBrief - Marketing

MARCH 17, 2024

Marketers are expected to spend more than $7 billion in 2024 on influencer marketing, proving its value in helping companies reach new audiences, sway behaviors and generate revenue. Last year was a boon year for influencer marketing and the industry shows no signs of a slowdown.

Trends 98

Trends Paid Search Agency Planning Peer-to-peer 98

Martech

JUNE 23, 2022

Having a deep understanding of your audience will make a difference in reaching and engaging them. Use products that employ automation to understand audience behavior and adapt in real-time to adjust to their search desires. Use the verticals they’re researching. Use the verticals they’re researching.

Top of Funnel 79

Top of Funnel Campaigns Funnel Advertising Work Management 79

Liveintent

DECEMBER 1, 2022

This approach will help you reach audiences wherever they are and prevent channel saturation and high CPAs. If you’re inviting audiences to “Buy Now,” your landing page should facilitate that action. Regardless, before you purchase any ad inventory, consider where you’re reaching your audiences.

Campaigns 116

Campaigns Curation Landing Pages Verticals 116

PathFactory

JUNE 29, 2023

Best practices to implement: Promoting key assets to target audience(s) across multiple channels. We have started to deliver personalized messages and targeted content assets to their identified key audiences. Auto-generating content promotion of personalized assets to multiple audiences.

Practices 52

Practices Marketing & Strategy Ideal Customer Profiles Best Practices 52

Martech

AUGUST 22, 2023

Meanwhile, verticals like pets, cosmetics and beauty didn’t trend as highly. In this environment, CTV allows advertisers to reach audiences where they are. Growth categories included household supplies and beverages — which rocketed by more than 300% year-over-year. Why we care.

Spending 92

Spending Paid Search Agency Allocation Ads 92

Martech

APRIL 14, 2022

Installs have grown YoY in all verticals tracked by Adjust. Across the board, the mobile app market looks healthy and looks like an increasingly attractive channel to engage with audiences. Installs were up too. Fintech was up by 35% and gaming by 32%. The early returns suggest the reluctance will not be as bad as some have feared.

Opt-in 122

Opt-in Mobile Advertising eCommerce Mobile Marketing 122

SmartBug Media

FEBRUARY 15, 2021

Define target audience and buyer personas. This is a prime example of how vertical campaign messaging can help be a consistent revenue stream. Verticals can come in many shapes and sizes—whether it’s targeting prospects in a particular lifecycle stage, targeting a specific persona, or even targeting a specific product offering.

Lead Ranking 98

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Marketing & Strategy 98

SmartBug Media

FEBRUARY 15, 2021

Define target audience and buyer personas. This is a prime example of how vertical campaign messaging can help be a consistent revenue stream. Verticals can come in many shapes and sizes—whether it’s targeting prospects in a particular lifecycle stage, targeting a specific persona, or even targeting a specific product offering.

Lead Ranking 98

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Marketing & Strategy 98

Martech

JULY 28, 2021

If the pilot is successful, Shop Modules may become widely available, providing brands with a new way to help audiences discover their products. This new feature may be especially useful for B2C or D2C brands whose target audiences are particularly active on Twitter. More on the announcement. The Shop Module is a carousel of products.

Profiling 132

Profiling Product Verticals Class 132

Valasys

OCTOBER 13, 2023

This falls in line with the vertical bar requirement of the Pareto chart – the most important factors come first, followed by the others. First, define the vertical and horizontal axes. The vertical axis illustrates the frequency or cost of each category. Good and organized data is key to an effective Pareto chart.

Verticals 52

Verticals Rules Order Organic Leads 52

Oktopost

MARCH 4, 2024

Customer segmentation Customer segmentation in B2B SaaS involves dividing your target organizations into specific groups based on industry vertical, company size, geography, and usage behavior. With many other SaaS companies targeting the same audiences, your marketing team must do the heavy lifting to make your brand stand out.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62