The Marketer’s Guide to User-Generated Content

Zoominfo

We say, embrace user-generated content. If you’re new to user-generated content, keep reading! What is user-generated content? As you may have guessed, user-generated content (UGC) refers to content created by users or customers who are not professionally affiliated with your brand. UGC can take many forms including videos, testimonials, blog posts, or a single post on Twitter, Facebook, or Instagram.

What user-generated content is and why you need UGC in your Content Marketing strategy

RockContent

User-generated content is a term being discussed right now in every business with Digital Marketing strategies. It’s a race in search for genuine, quality materials elaborated and distributed by their audiences. You’ll see: What is user-generated content?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Sourcing User Generated Content

Stevens & Tate

One source of content generation you may not have tapped into yet is user-generated content. What Is User-Generated Content? User-generated content refers to content created by consumers and not brands. How To Source Usable Generated-Content.

Why Marketers Should Implement User-Generated Content: 23 Stats to Know

Hubspot

In my research phase , I spend hours on end scouting listings, looking up addresses on Google Maps, researching neighborhoods, skimming through Yelp reviews of prospective property managers, and analyzing photos or video tours for potential problems that an unseen apartment could have.

Guide to User-Generated Content in SEO & Digital Marketing

seo.co

It’s something marketers call user-generated content, and it has the potential to take your marketing to the next level. What is User-Generated Content? Common types of user-generated content include: Social media content.

4 Ways to Enhance Broadcast Email Campaigns with User-Generated Content

Oracle

Marketers are aware that personalizing visual email content is critical to success, but many shy away from that idea beyond basic audience segmentation. User-generated content (UGC) can add that personal touch missing from your broadcast email campaigns — allowing email subscribers to see and interact with relevant photos and videos of your brand and its products. It also encourages social engagement and helps to build your brand’s social audience.

PathFactory + G2: Enable Your Buyer With User-Generated Content

PathFactory

As you can imagine, a video baby monitor is essential for my wife and I to keep tabs on him as he explores his newfound twilight freedom. Naturally, I hopped on Amazon and binge-consumed all the information I could find on video baby monitors–pictures, specs, feature sheets, product reviews, you name it. It builds trust with your audience, reflects the transparency of your brand, and validates marketing claims (to name a few).

The Ultimate User-Generated Content Guide

Sprout Social

With audiences becoming more hyper-focused, brands are seeing success on social by providing user-generated content. For marketers who aren’t seeing much interaction or social media engagement , it might be time to consider user-generated content. What Is User-Generated Content? User-generated content is a source of content crafted by a consumer, social media follower, fan or influencer that lives under your brand’s properties.

Tapping in to the Power of User-Generated Content

Launch Marketing

However, businesses are discovering a creative and successful loophole to the constant content dilemma: user-generated content. In this blog post, we’ll explain the basics of user-generated content, why it works and give an overview of the most successful campaigns. Read ahead to learn how user-generated content can take your social media content strategy to the next level. What is User-Generated Content?

It’s Time to Think Bigger with User Generated Content

nDash

And in the digital world, word of mouth often takes the form of user generated content. When customers are creating user generated content—sharing posts on social media, leaving product reviews, making videos about your products and services—your brand message starts to spread online. But user generated content definitions have grown too narrowly-focused on social media platforms. Why User Generated Content Matters.

Photoslurp: How user-generated content (UGC) can increase online sales by 15%

ClickZ

User-generated content (UGC) has grown in popularity with the proliferation of social media. It can take a number of forms — including product reviews, product ratings, Q&As, social media posts, photos, and videos. This chart from Statista shows how much online shoppers agreed or disagreed with the following impacts of user-generated content. User generated content can be incorporated onto product pages, home pages, community galleries, etc.

Company Newsletters Shouldn’t Be a Bore: How to Create Compelling Newsletter Content for Your B2B Audience

DivvyHQ

Content Marketing Content Strategy Tips & How-Tos announcements audience content Content Marketing Institute customer email email marketing events how to marketing newsletters performance planning promotion segmentation strategy tips user-generated content video visuals

The 4 Go-To Social Media Video Platforms & How to Engage Their Audiences [New Data]

Hubspot

Last week, HubSpot's 2021 State of Marketing Report reveals that video is the top content marketing strategy used by brands while social media is ranked as the top marketing channel. Where are Consumers Watching Social Media Videos? Tips for Sharing Social Media Videos.

10 User Generated Content Campaigns That Actually Worked

Hubspot

There is an option for burned out business owners, and that’s user generated content. Having users contribute to your content creation efforts has another interesting advantage, as consumers are more interested in hearing the views of their peers than reading cleverly written sales messages. In light of these trends, there’s never been a better time to start using user generated content to engage your readers and build trust with them.

Why Niche Video Game EVE Offers Marketers a Master Class in User-Generated Content

Content Standard

But perhaps more importantly, while other games struggle to get hold of a content edge (for instance, World of Warcraft’ s creators Blizzard Entertainment lost $430 million on a failed movie ), Eve has nurtured a community that creates some of the best examples of user-generated content a marketer could ask for. The game has user-run “corps” that rise and fall, trade and fight. The Greatest User-Generated Content in the Solar System.

Class 63

3 Ways to Grow Your Business With User-Generated Content

Marketo

What they do respond to, however, is authentic content generated by your most valuable asset —your customers! User-generated content (UGC) is essentially any content related to your brand that is voluntarily produced by your customers. Here are three ways that you can use user-generated content to grow your business: 1. These user-generated photos show the enthusiasm of the Tribesports community and encourages others to join.

User Generated Content: How to Use It, Share It, and Love It

Vidyard

Are you new to the world of User-Generated Content (UGC)? User-Generated Content is genuine, organic content created by, well, your users. Your customers, your audience, regular people who interact with you, and create content that can be used to champion your brand. That makes people want to participate in UGC, which in turn, creates “social proof”: it makes audiences feel that if other people like a product, they probably will, too.

User-Generated Content Can Happen in B2B Marketing Strategy

Content Standard

She’s worked all week to crank out two articles and a video for her B2B software brand. Is their content marketing strategy the problem, or is her B2B audience just inherently less engaged than she might like? From social media to user-generated content, there seems to be a bucket of tactics in marketing that B2B brands like to think just can’t work for them as effectively as for B2C. Sure, some user-generated content can be a bit off-the-wall.

The Complete Guide to Video Production

Vidyard

We have one goal and it’s this: To shatter the myth that video is difficult or expensive. You can build pipeline and attract audiences with the skills, scripts, and devices you already have, or can acquire on the cheap. Video Equipment and Software 1.1 Beginner Video Kit 1.2

Vidyard Launches Desktop Apps as Adoption of User-Generated Videos in Sales Accelerates

Vidyard

KITCHENER, Ontario – March 17, 2021 – As more businesses embrace the shift to remote work and reduced travel, a growing number of sales teams are turning to user-generated videos to connect with customers and share ideas when they can’t be there in person.

17 Engaging Video Content Types that People Love to Watch

Single Grain

This post about the best types of video content that keeps people engaged has been updated for 2020. In 2020, consumers are watching more video content than ever before. Now, it’s arguably the most effective strategy you can use to connect with your audience. watch video content.

Video 112

10 Marketing trends to watch for 2017

Biznology

The other thing to think about when planning your mobile marketing strategy is that you must consider your mobile target audience as if they were moving targets. You know that your target audience’s’ needs change throughout the day and thanks to all that mobile data, you can customize your marketing to target your audience where they are and accordingly for what they are doing. Video content. Video has become so important.

Trends 130

How B2B Video Marketing Is Creatively Engaging Audiences

Content Standard

Video content is becoming fundamentally central to the way brands engage buyers online. According to Cisco , a hefty 82 percent of global internet traffic—both business and consumer—will be video-based by 2022 (it already clocked in at 75 percent in 2017). So time is of the essence for marketers hoping to make an impact with B2B video marketing in this rapidly evolving landscape. Why B2B Video Is Already Essential to Your Marketing Strategy. Video Marketing Marketing

Who’s going to stock the pond?

Avitage

But video content is becoming part of this shift. Consider webinars, enthusiastically rated high by marketers as content and lead generation tools. I believe webinars are the first foray of business people into business video. A video is really a sound track with visuals. There is no difference technically between a webinar archive and a video. I love to look for paradox in life. Take content, for example.

Why User-Generated Content Is More Important Than You Think

Hubspot

A certain group of consumers has been gaining attention from marketers recently, because of the strong role they play in the purchasing decision; these power purchasers are known as Generation Y. Generation Y as a Power Purchaser. That may not seem like a lot (or maybe it does), but Generation Y is estimated to be the largest consumer group in US history. So what are Millennials buying based off all this user-generated content?

How companies use video content on social media

RockContent

But how is your video marketing performance? If you haven’t already made substantial investments in video content for social media platforms, then it’s about time to get started. Of course, you can always post the URL to any old video that you already published.

#SavetheExpanse Is a Master Class in User-Generated Content

Content Standard

Fans are now coordinating, producing user-generated content, and even executing makeshift marketing campaigns—including funding a rocket launch —to save their favorite programs. But beyond my personal investment, the show’s cancellation prompted a viewer-driven user-generated content campaign on a scale that absolutely baffled me. The answer is simple: Authentic, earnest audience engagement resulted in a likewise authentic and earnest response from a brand.

Class 45

7 ways to transform your audience into brand evangelists

Sprout Social

It starts with your business being authentic and truly caring about its audience. Start by asking probing questions that help you learn more about your audience and keep the conversation going. The Motley Fool knows their audience wants sound advice.

Vidyard Launches Desktop Apps as Adoption of User-Generated Videos in Sales Accelerates

Vidyard

KITCHENER, Ontario – March 17, 2021 – As more businesses embrace the shift to remote work and reduced travel, a growing number of sales teams are turning to user-generated videos to connect with customers and share ideas when they can’t be there in person.

Who’s going to stock the (content) pond?

Avitage

But video content is becoming part of this shift. Consider webinars, enthusiastically rated high by marketers as content and lead generation tools. I believe webinars are the first foray of business people into business video. A video is really a sound track with visuals. There is no difference technically between a webinar archive and a video. I love to look for paradox in life. Take content, for example.

7 Examples of Storytelling Content You Can Use in Your Marketing Campaigns

Single Grain

The teller conveys a message in order to connect with other people (in this case, the target audience). 20 Pre-Production Tips to Create Successful Video Content. How to Craft a High Converting Explainer Video. You need to choose a character that makes it easy for audiences to understand your story and you need to make him or her attractive (not as in “good looking”; as in “appealing”). Storytelling isn't just video.

How to Use User-Generated Content to Inform Your Content Strategy

Content Standard

Three years since your brand took a leap on this crazy thing called a “content strategy” and started eliciting blog, videos, user-generated content, and other material to cobble together into what would eventually grow into your brand’s platform. Traffic is coming in, leads are being generated, but nothing is moving past yesterday, last week, last month. User Content as Stop-Gap and Research. It’s been nearly three years.

The Complete List of Video Benchmarks for 2021

Vidyard

There’s no question that 2020 was the year of video and we’ve got video benchmarks to prove it. Whether it’s through live Zoom calls, virtual event experiences, or asynchronous video messaging—the use of video exploded in 2020. Video in Business Benchmark Report.

Strategies to refine Instagram marketing for ecommerce

ClickZ

30-sec summary: 60% of Instagram users say they have discovered products through the platform and have been more open to purchasing them – this makes it essential for ecommerce businesses to get serious about their Instagram marketing. Generate new business leads.

How to turn your business blog into a publisher

Biznology

Video : Engage viewers visually with well-produced videos that demonstrate how to solve a problem or reach an objective. Instead, you’ll see visually stunning content—often based on user-generated media—that sucks in the reader and encourages engagement. Since GoPro sells camera equipment, it primarily uses video and still images to anchor its content.

6 Examples of Incredible Content Marketing From Technology Companies

Contently

Based on the tone, costuming, and set design, you can tell watching the videos that Blendtec didn’t just start churning out this content on a whim. The brand’s channel has 876,000 subscribers, and the top video (blending an iPad) has been viewed 18 million times. By describing a tech-related event that might seem small to most audiences—one girl scout troop leader taking her girls to a coding academy— Dell Technologies centers its brand in a detailed discussion.

Why You Should Invest In Content Curation

RockContent

Though producing original content should be an integral part of any content strategy, there are plenty of occasions when curated content can save you time and resources, engage your audience, (and when done right) drive traffic on an ongoing basis. Though some people assume content curation is an easy way out for lazy content marketers , it’s actually a useful tool for marketers looking to help their audiences find relevant information.