Programmatic Audience Development Global Trends [White Paper]

Modern Marketing

The budding consumer information available has created a demand for more segmented approaches so that marketers can engage audiences defined by specific interests and behaviors. This surge has ensued due to the embrace of the consumer audience —as defined by a wide range of expressed, observed and inferred data points — as the strategic pillar upon which the transaction of media can and should be based.

Paper 207

Analyzing the Legal Audience’s Content Consumption Habits

Marketing Insider Group

In our second blog in a series on the Impact of Coronavirus on B2B Content Consumption , we noticed an interesting trend. By the late Spring, the one professional audience that had the most voracious appetite for content related to the virus and working from home was the Legal field.

4 Coronavirus-Fueled Marketing Trends to Take Advantage Of

Marketing Insider Group

In the COVID era, marketers can’t rely on the tried-and-true methods and behavioral patterns of the past to reach their audiences. . However, trends have emerged out of this new normal that are helping marketers make sense of the changing times. These four marketing trends might help you reach your customer base in this continuing uncertainty. Make sure you do your research before going all-in on the latest trend. Marketing Strategy marketing trends online marketing

Trends 181

Return of the Audience Development Dilemma


But the decrease in Audience Development campaigns was far sharper than other types of campaigns. And where others recovered fairly quickly, Audience Development campaigns kept their spend low. . Over the past few weeks, a lot of new Audience Development campaigns have been launching.

Key Trends in Marketing: Thought Leadership

Thought leadership is a highly effective marketing strategy that highlights an organization’s talent, experience and passion while answering the most pressing questions faced by its target audience.

Five B2B Marketing Trends That Will Drive Ecommerce


Though B2B ecommerce trends are a little different from B2C, both reflect a growing customer preference for self-service. This requires an understanding of the B2B ecommerce trends that are changing the industry. Increase in the Millennial Audience. Guest post by Brian Mechem.

iGaming: Display Advertising Trends 2020


Unlike many industries, iGaming is ahead of the curve in reaching audiences via display advertising. In a company first, Bannerflow is exploring European iGaming display advertising trends, analysing display data for 2018, 2019, and the eventful first half of 2020.

12 Powerful PR Trends That Will Shape Your Strategy for 2019

B2B PR Sense

PR trends are like the oil that keeps your car lubricated. A regular check of current, fresh trends will help to keep your public relations strategy running smoothly and limit the chances of its breaking down on the side of the virtual road. How to Adapt to Emerging Trends.

PR 339

3 Martech Trends That Defined 2019

Aberdeen HCM Essentials

It’s a new year and that means your social media feeds and email inboxes are being inundated with 2020 trends articles. Everyone wants to figure out what trends are next in their respective industries. Marketing trends don’t come and go as quickly as annual predictions make it seem.

Trending in Email Design: Photography


Each year, we see new design trends shaping digital marketing—from the use of color and imagery to typography trends, interactivity, and more. In our “Trending in Email Design” series, we look at the hottest digital design trends and dive into how they translate into email marketing. In 2019, custom illustration was the hottest trend across many areas of design, including email. The post Trending in Email Design: Photography appeared first on Litmus.

7 Key Insights from the "How B2B Marketing is Changing" Report

Speaker: Tom Pick, Independent B2B Digital Marketing Consultant

What are the top priorities, challenges, and trends in B2B marketing as we head into the final stretch of 2018? How to embrace new channels for brand and audience building. We conducted in-depth interviews with senior B2B technology marketers to find out.

Trending in Email Design: Dark Styles


Each year, we see new design trends shaping digital marketing—from the use of color and imagery to typography trends, interactivity, and more. In our “Trending in Email Design” series, we look at the hottest digital design trends—and dive into how they translate into email marketing.

Design 104

The RebelMouse Audience Development Playbook


Introduction and Overview The RebelMouse product suite is packed with tools to help you develop your audience. The purpose of this article is to highlight what you should be doing to take full advantage of our platform and grow your audience as quickly as possible.

Content Marketing Research: 6 Strategies to Discover the Content Your Audience Craves


Wouldn’t it be great if you could read your audience's mind? Since you're not Professor Xavier, here's how to execute content marketing research to ensure you deliver relevant information to your audience. Content planning would be so much easier!

7 Trends B2B Marketers Should Keep Their Eye On


We’ve also looked at the larger trends in the B2B world and how’s been impacted by COVID-19, thrice , with a fourth and possibly final installment to come in Autumn. What’s Trending in B2B Marketing? Trend Rank: #1. Why is it Trending? Trend Rank: #3.

10 SEO trends to try in 2020


Therefore, it is always important to be updated on the SEO trends of the moment. This year promises to bring some changes while realizing trends that were announced last year. Mastering SEO parameters and current trends are essential to succeed with content strategies and positioning pages on Google. Because of this, we will bring in this post the top 10 SEO trends for 2020. Another tip you’ve seen in past SEO trends lists: videos have great value to Google.

Trends 143

The Biggest Event Trends for 2020

Marketing Insider Group

By keeping an eye on some of the top event trends expected for 2020, you can make sure you plan an event to remember. Organizations failing to follow this trend may well find that their audience votes with their feet and finds another, greener event to attend next year. While VR has already been a bit of an event trend over the last few years, AR is taking over as the most popular technology, mainly because it’s more accessible and offers more flexibility in the real world.

Trends 204

2020 Content Marketing Trends – Content for the Buyer Journey

Marketing Insider Group

Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. In this article, we look at some B2B content marketing data to point to the biggest trends. The biggest content marketing trend in 2020 is moving an audience-centric content marketing strategy. We need to start by reframing B2B content marketing strategy to be audience-centric. Becoming Audience-Centric and Why It Matters.

Top 5 ABM Trends For B2B Marketers – A Pathway For Future

Only B2B

So if you are planning to market your brand, try reaching your audience via B2B influencers to sow the seed of trust. . The post Top 5 ABM Trends For B2B Marketers – A Pathway For Future appeared first on Only-B2B. Account Based Marketing ABM Trends Account Based Marketing Trend

Trends 101

What Annoys Audiences the Most About Marketing Emails


I set up and send out the newsletters for Contently’s two publications, The Content Strategist and The Freelancer , so I’m hyper-aware of trying to give our audience a reason to open and click the next newsletter. Trending Adobe content distribution Email study

How to Speak the Same Language as Your Marketing Audience


Do you know anything about your marketing audience – such as the big issues in their industry, trends that might affect them, or the role they play in their own companies? If the audience believes that you know and understand them, you’ve already taken a key step toward convincing them that whatever you’re going to ask them to do is a pretty good idea. Before you get started on creative brainstorming or fancy copywriting, your first step is to define your marketing audience.

B2B Marketing Trends to Address in 2019

Modern Marketing

It’s time to focus how you will address this year’s B2B marketing trends as part of your own strategy. While some trends may be a holdover from the previous year or are taking on a bigger role, there are also new B2B marketing trends that need your attention in order to attract and maintain your customer base. The overall purpose of IMC is to help create a unified and consistent brand image and message no matter where you engage with your audience.

Trends 219

10 Marketing trends to watch for 2017


As the end of the year approaches, it is time to look back on the year in marketing and analyze the trends we should expect to see in the coming new year. Here are 10 of the marketing trends to watch for 2017. One of the trends that will carry over from 2016 is that marketers are getting better at content marketing. The other thing to think about when planning your mobile marketing strategy is that you must consider your mobile target audience as if they were moving targets.

Trends 130

Key Insights: Holiday shopping ecommerce trends and how your business can win brownie points


Trends and consumer behaviors that will give your business a strategic benefit. To help you out and give you some foresight, we’re shedding light on the trends and consumer behaviors that will give you a strategic benefit. . Do not fail your audience and customers on social media.

Content Marketing Research: 6 Strategies to Discover the Content Your Audience Craves


Wouldn’t it be great if you could read your audience's mind? Since you're not Professor Xavier, here's how to execute content marketing research to ensure you deliver relevant information to your audience. Content planning would be so much easier!

B2B Marketing 2021 Trends

The Lead Agency

Source: [link] Looking to 2021, we need to consider all of the above trends and the ever-evolving nature of the B2B marketing and digital marketing landscapes. However, while in previous years these trends may have been more predictable, there’s no ignoring the impact of COVID-19.

Why Google Search Trends Can Show You What Your Audience Is Looking For

Tomorrow People

Three smart ways to make Google search trends your ultimate customer research tool kit.

Content Marketing Tips: How to Attract Your Audience

B2B PR Sense

To help you do just that, Content Marketing Institute, the leading authority on content marketing, has released its latest study, B2B Content Marketing 2019: Benchmarks, Budgets, and Trends. Begin with a clear understanding of your audience. Review the demographics that make up your target audience. Once you've nailed down your target audience's makeup, it's time to focus on your goals. Remember to vary your content formats enough to keep your audience engaged.

The Latest Trends in B2B Email Marketing

Modern Marketing

That is strikingly apparent when looking at the latest B2B email marketing trends identified by members of Oracle Marketing Cloud Consulting’s Expert Services team, which assist Eloqua customers with all aspects of their email programs. Let’s follow this Interconnected chain of current trends in B2B email marketing: Compliance Automation. “Creating subscriber-based email marketing tactics requires organizational change, but the trend is clear,” she says.

Trends 209

Search: The art and science of identifying your target audience


Whenever we start to review Google keyword data, one of the most common questions I get is: “How do you know our target audience is actually searching for that keyword?”. Due to privacy laws, we’ll never be able to say with complete assurance that specific audience roles are searching for certain keyword phrases. The reality is that, in order to identify which keywords align to which audience types, you have to apply the “art” that I mentioned.

Target 122

10 B2B Marketing Automation Trends For Your 2021 B2B Marketing Strategy

KoMarketing Associates

And when we look back to the B2B marketing automation trends we outlined last year , it’s impressive how far we’ve come in just one year. So as you plan your B2B marketing strategy and budget for the new year, consider each of these B2B marketing automation trends carefully.

Rethink Podcast Episode #8 – Top Search Marketing Trends for 2017


With that said, what are the top trends for 2017 in search marketing? The Top Trend in 2017 For Search Marketing. Act-On’s audience are a lot of B2B folks, so maybe they’re going to be looking at your website when they’re at work getting ready to hire you, or whatever it might be. E-commerce is an interesting one, where we’re not really seeing a one-size-fits-all trend there.

How Disruptive Marketing Trends Can Help Restricted Brands Reach a Wider Social Audience

Content Standard

But for certain companies and industries that don’t have the luxury of using the full slate of social promotion channels now available, putting to use disruptive marketing trends becomes a means for survival. As a result, disruptive marketing trends can be a restricted company’s best friend when working around these paid advertising limitations on social media. Social media is the cornerstone of most branded marketing strategies.

The Right Metrics for Measuring Audience Growth


When we think of audience growth, we tend to latch on to metrics that we believe will give us a good indication of a website's performance. Creating Better KPIs for Audience Growth. We live close to our clients' insights so we can help them track trends, victories, and even pitfalls.

42 Digital Marketing Trends You Can’t Ignore in 2020

Single Grain

This epic list article has been updated to include 20 more digital marketing trends to help you get ready for next year! Today, these innovative digital marketing trends are among the top priorities for most business owners in 2020. Opportunity to reach younger audiences.

Trends 114

Exploring Manufacturing Audiences: Real-Time, Custom Content Consumption Insights

Marketing Insider Group

The Audience Explorer tool we’ve been using for the past 3 weeks is a no-cost, interactive search tool for B2B content marketers to discover real-time consumption insights on custom audiences. Audience Explorer is NetLine’s approach at helping Content Marketers just like us. In a sense, Audience Explorer is a hands-on approach to using this first-party data for real-time, custom content consumption insights.

How to engage your audience with Q&A videos


Live streaming is one of the most important current trends in Digital Marketing. Boost audience. Increase your audience by performing a live Q&A. That achievement is possible because your audience certainly has doubts and many questions to ask. When the audience accesses a live stream, comments with their questions, and shares the broadcast with friends, there’s a natural acceptance of the content.