How to Grow Your Audience with Video Content Marketing

Marketing Insider Group

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike.

The Ultimate Guide To All Types Of Videos And When To Use Them


Using video as a marketing tool to build your brand is a smart, effective, and compelling tactic. But as with any form of content, there are different types of videos that are best used in certain situations, or in specific phases of your marketing and sales funnel.

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How to Use SEO to Increase Your SaaS Website Traffic


Having increasing website traffic is a great indicator that your business is growing organically with online visibility. More traffic means a greater likelihood of conversion, and possibly a sale. That being said, here are a few ways to increase traffic for your SaaS through SEO: 1.

How to engage your audience with Q&A videos


This format has overcome most others in the preference of web users, and among its possibilities, the Q&A Video is one of the most interesting. Companies, digital influencers, and any content producer can use Video Q&A as a strategy. What is Video Q&A? Boost audience.

Shadow Traffic: Why Your Traffic Numbers Are Off By 20%

Getting the complete picture of your traffic has always been challenging. Dark traffic first popped up in 2012, when it became clear that traffic stripped of its referrer information was categorized as “direct.” What is Shadow Traffic? What Causes Shadow Traffic?

An Essential Guide to Video Analytics for Marketing


Is your video content capturing attention and generating leads? To answer this, you need to be tracking and analyzing performance via your video analytics regularly. Here's a handy guide to help you pull insights from your video analytics data.

10 Effective SEO Techniques to Drive Organic Traffic in 2020

Single Grain

Want to grow your organic traffic by 20-100%? Looking for SEO techniques that'll increase your rankings and send you free, qualified traffic? Unfortunately, this makes things much harder for those of us who rely on Google’s organic search traffic as a lifeline.

How to attract more traffic to your blog with off-page SEO


Organic traffic is always tied to relevance. The audience comes to you ready to engage, with a more positive view about your brand, thinking something like: “these are the ones that will solve my problem” How to start an off-page SEO strategy?

Advanced Blogging Panel: How to Create Content That Drives Traffic and Engagement


How can businesses use blogging effectively to increase online visibility and build relationships with their target audiences? Below is the video along with some answers to the questions posed (not a transcript). How can I figure out what content my target audience wants?

2021 Prediction: Less Focus on Traffic and Followers, More Focus on Engagement


For years, social media marketing strategies have largely been centered around growing the audience of your social media channels as much as possible. Now, consider a post published to an audience of 20,000 followers that generates a high engagement level.

Seven Types of Videos You Need to Power up Your Marketing


Video is becoming a must for content marketing across industries. Online video offers numerous established benefits: increased brand awareness, site traffic, time spent on the site, conversions, and social media engagement, to name a few. But like any component of content marketing, video requires a strategy in order to have the desired impact. You need a a plan, compelling scripts and images, and the right video editing tools. Explainer Videos.

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17 Engaging Video Content Types that People Love to Watch

Single Grain

This post about the best types of video content that keeps people engaged has been updated for 2020. In 2020, consumers are watching more video content than ever before. Now, it’s arguably the most effective strategy you can use to connect with your audience. watch video content.

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20 Pre-Production Tips to Create Successful Video Content in 2020

Single Grain

If you’re an experienced digital marketer, then you know that when it comes to content, video is increasingly more important. Whether it’s on YouTube, Instagram or Facebook, consumers love video. By 2022, online videos will make up more than 82% of all consumer Internet traffic.

The Best Twitter Traffic Hacks to Grow Your Business

Single Grain

On a recent episode of our Marketing School podcast , Neil Patel and I each shared our best Twitter hacks for building connections, growing engagement and bringing in traffic and leads. Is this strategy going to get you a ton of traffic? Will it get you more qualified traffic? Neil’s Favorite Twitter Hack: Use Video (but Just a Little Bit). According to Twitter, tweets with video have 10x more engagement than tweets without.

What is organic traffic and why it is essential to your online strategy


If you can’t bring the right audience to your digital channels , you won’t get results. Nowadays, you can generate visits to a website without spending any money on ads or buying email lists — that’s what we call organic traffic. What is organic traffic?

How to effectively integrate video content onto your website


According to Syndacast , 74% of all internet traffic in 2017 will be video-based. When integrated properly, videos are a fantastic way to give your brand a face and increase customer interactions. Studies have shown that blog posts with videos attract three times as many inbound links as blog posts without videos. To get you started, here are four video integration methods you should consider. Video + Blogging = Vlogging. Create a video gallery.

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The Complete Guide to Video Production


We have one goal and it’s this: To shatter the myth that video is difficult or expensive. You can build pipeline and attract audiences with the skills, scripts, and devices you already have, or can acquire on the cheap. Video Equipment and Software 1.1 Beginner Video Kit 1.2

How to Start Using Video for Business


Video marketing started getting big back in 2009 and had really taken off by 2017. Online video is huge and is projected to account for more than 80% of the overall Internet traffic by 2022. If you haven’t looked into video creation for your business yet, this is the right time to make video a core element in your content marketing mix. Video product is now easier and less costly than ever. Early video tools were complex and expensive. Two videos!

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How B2B Video Marketing Is Creatively Engaging Audiences

Content Standard

Video content is becoming fundamentally central to the way brands engage buyers online. According to Cisco , a hefty 82 percent of global internet traffic—both business and consumer—will be video-based by 2022 (it already clocked in at 75 percent in 2017). So time is of the essence for marketers hoping to make an impact with B2B video marketing in this rapidly evolving landscape. Why B2B Video Is Already Essential to Your Marketing Strategy.

6 Ad Copywriting Best Practices to Get Your Audience Clicking

SmartBug Media

In this blog we’ll cover six copywriting best practices for creating paid media ads to capture the attention of your audience and have them click on your ad content. Target local audiences. Use video when possible. The video below caught my attention recently for a few reasons.

10 techniques to increase your blog traffic in 2020


Increase blog traffic is the key to Content Marketing. Attracting a qualified audience is the key to get better results. First of all, it is necessary to think about what the audience wants. These terms indicate what your audience has been searching for on Google.

Why You Should Update Content – Or Risk Losing The Traffic You Have [Case Study]

Single Grain

HubSpot released statistics stating that updating old blog posts increased traffic to old posts by 106%. In fact, not only do some posts remain flat after an update, but sometimes the traffic even tanks. Updating Blog Posts Increased Traffic by 96%. Ultimately, updating old content increased our traffic by nearly 96%. In other words, it nearly doubled the traffic of the old posts. 17 posts generated less traffic. Traffic increased by 135.8%

How to Make Video Marketing Work for Your SEO Strategy

SmartBug Media

So you want to use video marketing to improve your search presence? You also might already have a video marketing strategy. And now you want to learn how to leverage all that hard work to take your video SEO (VSEO) to the next level. Why You Should Care About Video SEO.

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4 Video Marketing Strategies to Stand Out in a Video-Saturated World

SmartBug Media

In today’s world, most businesses can and should include a video marketing strategy in their overall marketing plan. In fact, if you consider content marketing as the cornerstone to reaching your marketing and business goals, you should be including video in your overall content strategy.

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Getting Started With Video Marketing


Video marketing is a powerful and dynamic marketing tool, and if you’re not yet including it in your marketing strategy, we guarantee you’re missing out. Simply put, effective video marketing works to increase your web traffic, conversion rates and social engagement.Not convinced?

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7 free ways to drive traffic to your landing page


How to get free traffic to your landing page. But you’re only doing yourself and your audience a disservice if you keep yourself small and hidden away. You don’t need a massive audience to make money as a creator. How to get free traffic to your landing page. Jump ahead.

6 Reasons Why Video Is The Future of Content Marketing

Over the past few years, online videos have become staple content that marketers should consider using. With the advent of YouTube and other video hosting platforms, the surge of online videos has been incredibly huge. Today, people watch online videos on a daily basis.

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How To Turn Raw Employee Expertise into a Magnet for Web Traffic

Marketing Insider Group

Your audience is much more likely to engage with content that has personality and comes attached to a human face than they are with generic brand content. If an employee struggles with writing, she can create a video instead.

How to Build a Successful Video Marketing Strategy and Plan

Launch Marketing

More than 71% of B2B marketers currently include videos in their marketing mix. For organizations looking for ways to elevate their content marketing, videos can be a great addition. Video Marketing Strategy. Know Your Audience. Goals of Video Marketing.

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International SEO: How to Optimize Your Website to Capture a Global Audience

Single Grain

There are two major challenges you will have to face: Acquiring traffic from different countries. It helps your business grow globally and lets you target audiences from different countries in their native language. 1) Reach Audiences Globally. 2) Acquire Massive Organic Traffic.

7 Tips to Improve Your Social Media Videos in 2021

Single Grain

A lot has also changed in the video marketing landscape. The COVID-19 pandemic forced most brands to turn to video content, notably on Facebook and Instagram: Up to 15% of all Facebook content is solely video, and that number keeps rising every day. 3) Make Your Videos Shoppable.

Increasing Traffic to Your Content


It could be an explainer video that walks users through using your product, or a listicle with fun facts. If your traffic numbers aren’t ideal, what can you do to drive them higher? Check out these quick tips on what you should think about to boost traffic. Producing quality content is the first and most vital key to creating traffic. If you only ever post content on your own channels, you artificially limit the reach of your posts and videos.

Content Marketing Results: 18 Ways to NOT Get Blog Traffic

Writing on the Web

What are you doing or not doing on your blog that screws up your traffic? I’m posting twice a week, but I’m still not getting comments, and my traffic stats stink. I can almost predict where the low traffic problems come from based on looking at a lot of blogs over the last five years. Formatting : Need images, graphs, charts, short videos, mind-maps to draw the readers eye. He doesn’t have low traffic and he gets comments.

How to Drive 10x Website Traffic Using Buzzsumo


Do you want to drive more traffic to your website? In this article and accompanying video, you’ll learn the step-by-step approach we’ve implemented to consistently generate up to 10x our average daily website traffic. Website traffic is the online version of potential customers walking into your shop. How Will This Website Traffic Strategy Benefit You? Website Traffic Spikes When KPS Digital Marketing Implemented This Strategy.

How companies use video content on social media


But how is your video marketing performance? If you haven’t already made substantial investments in video content for social media platforms, then it’s about time to get started. Of course, you can always post the URL to any old video that you already published.

35 Brilliant Ways to Easily Repurpose Content and Boost Traffic


Great content can funnel more traffic to your website, strengthen your brand’s reputation, and encourage your site’s visitors to convert. Get more organic search engine traffic. While this is technically true, more traffic shouldn’t be the ultimate goal. Videos.

Video Marketing Best Practices

SmartBug Media

Video marketing is one of the strongest ways to give a visual introduction or demonstration of your products or services—and it allows you to capture the attention of your buyer personas at the right stage of the Buyer’s Journey. Make Your Videos Search-Engine Friendly. Video Brewery.