Contently

JULY 6, 2016

If you’re hoping to snag a young audience, you need to be on YouTube. If you’re a brand, you probably have the budget to splurge on high-quality videos, but that doesn’t mean you’re going to go viral overnight. You need a YouTube channel with consistent branding, design, and audience expectations.

Youtube 103

Youtube Advertising Channels Ad Building Television marketing 103

nDash

APRIL 19, 2022

The world as we know it is changing in terms of media consumption, and video marketing is quickly becoming king. TikTok had one billion Monthly Active Users in the past year, and over 167 Million videos were watched in a singular “internet minute.” Once you’ve mastered your audience, the algorithm does its thing.

Advertising Agencies 52

Advertising Agencies Ideal Customer Profiles User-Generated Content Distribution 52

ClearVoice

FEBRUARY 1, 2022

She began gaining massive attention after her 2012 YouTube Video, “Ask Amber.”. Her work includes works from motion pictures, television shows, documentaries, music videos, commercials, reality shows, and more. She is well known as one of the leading voices fighting for equality for the LGBTQ+ community.

First-Mover Advantage 98

First-Mover Advantage Thought Leadership Youtube Television marketing 98

Sprout Social

JULY 18, 2022

billion views, with some individual videos reaching upwards of 100 thousand likes. The coming-of-age novel and television adaptation beautifully capture the vibes of those final few summers between childhood and adulthood. What is BookTok ? On TikTok, #BookTok has over 61.9 This hype isn’t exclusive to the network either.

Brand Identity 109

Brand Identity Branding Work Management Landing Pages 109

Martech Advisor

MARCH 22, 2020

Web content with virality factor. When it comes to inbound marketing, the virality factor of content is key to driving shares and setting up a snowballing effect- be it social media posts. For example, let’s say one of your videos or articles became very popular among a certain set of readers and went viral.

Paid Content 98

Paid Content Advertising Channels Top of Funnel Advertising Agencies 98

ClearVoice

JULY 18, 2023

Radio, print, and television ads all work roughly the same way. Rather than explicitly trying to sell something, content marketing focuses on informing and entertaining its audience. It should be appropriate to your target audience’s needs, goals, and level of existing familiarity with the topic.

Advertisements 52

Advertisements Advertising Top of Funnel Paid Search Agency 52

LeadSquared

APRIL 13, 2021

Brands are in a race to establish their importance in front of the target audience. In such a situation, video-based marketing is a powerful tool for brands to convey their message. With videos, brands can personalize the marketing journey and develop a one-on-one connection with their potential customers. Plan Your Budget.

Planning 52

Planning Video Marketing Marketing & Strategy Marketing Strategy 52

Sprout Social

MAY 26, 2020

In the context of marketing and business, progressions in television, radio and internet-based communications repeatedly demonstrate the advantage held by media-literate brands. Digital literacy gives marketers a strategic advantage, both over competitors and in the way an audience views their content. Take TikTok, for example.

Planning 142

Planning Paid Search Agency Digital Marketing Funnels Work Management 142

Biznology

MARCH 26, 2015

It may also be the biggest viral sensation of all time. Firstly, the viral nature of the bucket challenge demonstrated the power of video in attracting world-wide attention and encouraging sharing. Asking your audience to explicitly do something usually gets them onboard. The ALS Ice Bucket Challenge. So there we have it.

Social Media 80

Social Media Media Viral Marketing Television marketing 80

Marketing Insider Group

MAY 28, 2015

Television ads have been all but eradicated by the DVR. Tuesday – Editorial Sync: Figure out what content you want your audience to consume and how. A fact-filled SlideShare, a report that ties in to an upcoming holiday, a short video series—all great content candidates. 1% conversion rate. I could go on.

Top of Funnel 100

Top of Funnel Paid Search Agency Banner Ads Content 100

Kapost

APRIL 15, 2016

Here’s where to focus when building video into your content marketing strategy: 1. Video is expensive—that’s a fact. When the monthly razor subscription service launched in 2011, the founding team decided to produce a hilarious video, which ended up going viral. Quality Over Quantity. The Right Details.

Planning 74

Planning Marketing Strategy Marketing & Strategy Video Marketing 74

Rain: The Growth Agency

JANUARY 29, 2021

The event is free to watch and will be broadcast by SHAQ on Facebook Live, as well as via LiveXLive, a global platform for livestream and on-demand audio, video and podcast/vodcast partners including Samsung TV, SLING, STIRR and LiveXLive’s channels on YouTube, Twitch, TikTok, Twitter and more.

Advertising Agencies 40

Advertising Agencies Ad Agencies Broadcasting Viral Marketing 40

Brandpoint

NOVEMBER 10, 2020

Jen Capstraw, Women of Email I’m pretty certain I saw a social post go viral recently that said something like “My new hobby is signing up for online conferences and never attending.” The engagement is great, and I am enjoying interacting with my audiences. Relatable, right? Things are coming back though.

Work Management 149

Work Management Marketing Management Planning B2B Thought Leadership 149

SnapApp

AUGUST 22, 2017

If you wanted to get your company message in front of an audience, you had to place an ad in the newspaper, on TV, radio, billboards, etc. . In fact, almost one-fourth of the $150 billion in US advertising market spend was invested into television ads in 1990. . Sponsored Television. The pace is fast and funny!”. .

Content Marketing 90

Content Marketing Advertising Agencies Television marketing Paid Search Agency 90

Sprout Social

SEPTEMBER 24, 2018

Video is a content goldmine. 500 million people watch Facebook videos every day. As the most popular image-based social platform in the world, it’s no wonder that Instagram wants its piece of the video pie. IGTV gives users access to video content up to an hour long, ideal for YouTube inspired binge-watching sessions.

Verticals 104

Verticals Youtube Ad Frequency Ideal Customer Profiles 104

Vidyard

AUGUST 31, 2016

Videos that could be described as “obscene” or “offensive” aren’t particularly hard to find on the internet. That said, one does not expect to find these words applied to a video from a non-profit. This video I found this week definitely has those. Most videos I see, especially from non-profits, are a bit formulaic.

Video Marketing 63

Video Marketing Television marketing Viral Marketing Training 63

Valasys

MAY 6, 2021

Thus, the social media pages of the B2B companies gain more and more followers, more and more people can see these companies, and these companies employ special social media marketers to post updates on their social media channels and engage with the audience groups. Video Advertising. Email Marketing.

B2B Marketing 52

B2B Marketing Planning B2B Digital Transformation 52

Biznology

NOVEMBER 11, 2013

Before 2018, digital media spending is expected to equal or exceed television. MARKETING IS NOW A CONVERSATION, NOT A MONOLOGUE: The old marketing paradigm was to “Push” messaging through clutter to breakthrough to your audience. WANT VIRAL VIDEOS? magazines, newspapers)? And it’s not stopping.

Course 80

Course Planning Work Management Peer-to-peer 80

Content Standard

OCTOBER 27, 2016

The NFL live video marketing experiment is a bold but obvious move for Twitter: it combines several existing niches and puts them in one mainstream location, all while achieving Twitter’s goal of becoming a more credible news source and expanding its audience. Real-Time, Interactive Viewing. Fewer Interruptions, Greater Success.

Twitter 40

Twitter Video Marketing Conversion Television marketing 40

Vidyard

DECEMBER 14, 2015

Finding captivating, relevant and creative new music for your video is challenging. It’s important to remember that without connecting to your audience on a subconscious emotional level there is no platform to deliver your message. Demographics – Knowing your audience is essential! Who is your target audience?

Trends 50

Trends Video Marketing Lock-In Television marketing 50

Vidyard

JANUARY 29, 2015

Budweiser and the #BestBuds Last year your Facebook feed was likely inundated with people posting an adorable video of the type of bond that can only exist between a golden lab puppy and a Clydesdale horse. Assuming the video was posted at the stroke of midnight on the 28th, that’s just over 186,000 views per hour.

Paid Search Agency 50

Paid Search Agency Godaddy Ads Television marketing 50

Hubspot

AUGUST 2, 2018

population uses social media , but since social networks are all trying to monetize their audiences as much as possible, organic reach is at an all-time low. The quickest and most effective way to meet your audience where they spend most of their time is through social advertising. Video views. Paid Social Advertising.

Paid Content 101

Paid Content Advertisements Advertising Lead Scoring 101

Vidyard

APRIL 30, 2015

At Facebook’s recent F8 conference, the world’s largest social network announced numerous changes to its offering for marketers, but the most exciting changes revolved around video. Recent stats from Facebook indicate that Facebook sees over four billion daily views on their video assets, and the number continues to grow.

Facebook 51

Facebook Video Marketing Youtube Television marketing 51

Vision Edge Marketing

APRIL 11, 2012

Social marketing was defined as “seeking to influence social behaviors not to benefit the marketer, but to benefit the target audience and the general society.” These social media are comprised primarily of Internet-based tools for sharing and discussing information such as viral videos, blogs, online reviews, etc.

Social Marketing 100

Social Marketing Lead Scoring Lead Ranking Media 100

Adobe Experience Cloud Blog

APRIL 12, 2016

The incentives above aren’t all encompassing, and the best marketers know how to create engaging campaigns that offer their audience something they want for a price that’s well worth the exchange. There’s a lot I don’t remember from my childhood, but one thing I do recall is the television programs on Cartoon Network. Snapchat Filters.

Viral Marketing 48

Viral Marketing Campaigns Planning Paid Search Agency 48

Vision Edge Marketing

FEBRUARY 29, 2012

Social marketing was defined as “seeking to influence social behaviors not to benefit the marketer, but to benefit the target audience and the general society.” These social media are comprised primarily of Internet-based tools for sharing and discussing information such as viral videos, blogs, online reviews, etc.

Social Marketing 100

Social Marketing Lead Scoring Lead Ranking Media 100

Hubspot

JANUARY 10, 2017

Video Goes Big and Goes Live. The powerhouse engagement stats for video content keep growing. Nearly half of Millennial digital video consumption happening on mobile. Incorporating video into your content plans is no longer optional. Next year, it's all about live video. But you can't plan viral.

Education 28

Education WOMM Trends Planning 28

Adobe Experience Cloud Blog

JUNE 30, 2015

We all know how social looks on the outside—hashtags, sponsored Facebook ads, viral videos, and selfies on selfies. Gone are the days where we had to tune in to the local television news broadcast while making breakfast to find out what’s happening in our communities. So if you really like that cat video, go ahead and share it!

Social Media 48

Social Media Work Management Media Thought Leadership 48

LeadSquared

MAY 20, 2015

In which case, it would go viral. Not really, given you understand your target audience. There are many businesses actually getting across to their target audience, and in many cases , without doing anything fancy. They just know their target audience, and provide content of real value to them. We are a lazy bunch.

Tips 52

Tips Ad Building Content Marketing Paid Search Agency 52

Adobe Experience Cloud Blog

FEBRUARY 17, 2011

by Jon Miller Online video is exploding. Remember how much of a game-changer television ads were to print and radio? Just imagine what happens when online video does the same thing to internet advertising. Conveniently for us B2B marketers, video also conveys more information per minute than any other media platform.

Top of Funnel 48

Top of Funnel B2B Sales Video Marketing B2B Marketing 48

Hubspot

DECEMBER 17, 2015

In the world of marketing, there's no shortage of new strategies designed to engage audiences and inspire purchases. From scarcity marketing to viral marketing, there are a ton of different options for businesses to explore. Locate your audience. Would a documentary-style video best convey your message of joy?

Examples 28

Examples Campaigns Planning Paid Search Agency 28

Hubspot

JUNE 2, 2013

BuzzFeed, CNN, and YouTube Plan Online Video Channel, From The Wall Street Journal. Based on content from CNN, the new channel''s videos will be created with social sharing in mind -- sticking to what BuzzFeed knows best. BuzzFeed’s role will be to create roughly three videos a week around serious news for the channel.

Planning 28

Planning Youtube Advertising Channels Advertising Agencies 28

Contently

DECEMBER 14, 2018

You’re confident this great video will get people talking. Your audience will see it and want to become customers. You wait a few days to check the data and… your video got a whopping 12 views. Unfortunately, hoping to go viral is not a video strategy. The online video space is a deeply crowded market.

Viral Marketing 153

Viral Marketing Video Marketing Marketing & Strategy Youtube 153

Single Grain

OCTOBER 18, 2023

Today, CTV offers a more dynamic, interactive and targeted approach to reaching audiences. In its simplest form, CTV refers to any television that can be connected to the internet. With CTV ads, marketers can target their audience based on traits like age, location and even viewing behavior. But is it worth the investment?

Paid Content 52

Paid Content Advertisements Advertising Amazon 52

Hubspot

JANUARY 17, 2014

If you read this blog, you know you''ll frequently hear us talking about remarkable campaigns that have both inspired and impressed us: from Old Spice going viral with personalized videos, to Elf Yourself entertaining us for yet another holiday season. 3) WestJet Christmas Miracle Video. And yes, the campaign was around milk.

Paid Search Agency 28

Paid Search Agency Campaigns Advertising Agencies Planning 28

Martech Advisor

DECEMBER 13, 2019

Viral videos and memes seem like the next best trend in digital marketing. And while you're probably eager to invest in viral videos that attract a lot of attention in a short duration, let's look at how to go about it. In this quick guide, we discuss: What is a viral video? 7 ways to go viral in 2020.

Viral Marketing 58

Viral Marketing Youtube Facebook Video Marketing 58

Hubspot

NOVEMBER 11, 2014

The site has helped you figure out what city you should live in, normalized your struggles as a short/tall/blond/brunette/girl/boy, and alerted you to the latest and greatest viral video. So how do you tailor your message to those different audiences -- PR, creative, social, direct? Do you use social selling in your day to day?

Process 28

Process Paid Search Agency Advertising Agencies PR 28