Webbiquity

FEBRUARY 16, 2021

In the last few years, as Instagram has reached 1 billion monthly active users , the platform has become a goldmine for marketers. But small businesses also use this platform to interact with their target audience and spread the word about their products and services. Guest post by Hugh Beaulac.

Paid Search Agency 299

Paid Search Agency B2B Marketing Examples Enterprise Management 299

Marketing Insider Group

FEBRUARY 24, 2021

Digital transformation progression means diverse pools of users will want to use your website to learn and shop. For example, a study found that 70 percent of websites in several industries were “unavailable” to blind users. For example, a study found that 70 percent of websites in several industries were “unavailable” to blind users.

CMS Development 288

CMS Development Barriers Act-On User-Generated Content 288

Convince & Convert

DECEMBER 13, 2023

As a social media brand or content creator, getting an audience hooked on your uploads is as fundamental as it is challenging. Luckily, that’s where videos come in handy as the perfect medium to propel your ideas into the world, making the intangible sound compelling.

Social Media 150

Social Media Video Marketing Media Eye-Tracking 150

Webbiquity

AUGUST 17, 2021

In fact, it’s exploding in popularity and offering businesses valuable opportunities to reach and engage with new, high-intent audiences using organic content.” The biggest selling factor for Pinterest is its referral potential, as it brings in 33% more referral traffic to user websites than Facebook. What is Pinterest?

Social Media 359

Social Media Advertising Channels Media Business 359

Optinmonster

MARCH 21, 2024

Google Ads retargeting, often interchangeably referred to as Google Ads remarketing, is a sophisticated tool designed to re-engage users who have previously interacted with your website or mobile app. When a user visits your website, a small piece of code (often called a pixel) places a cookie on their browser.

Paid Search Agency 89

Paid Search Agency Ads Google Marketing Analytics Tools 89

Marketing Insider Group

JANUARY 5, 2021

Data shows that audience trust is becoming increasingly important for brands. Research into the most trusted brands based on social listening gives us some interesting insights into what a brand must do to build trust with its audience. However, where Trader Joe’s really excels is with user-generated content.

Trust Marketing 362

Trust Marketing Content Marketing Ad Building Content 362

Marketing Insider Group

SEPTEMBER 16, 2020

Users in a handful of countries already have access to LinkedIn Stories. Don’t worry, they’ll hit the rest of LinkedIn’s 706+ million users in 200 countries soon enough. Quick takeaways: LinkedIn Stories allows users and brand pages to share images and short videos of their professional moments.

Linkedin 363

Linkedin Marketing & Strategy Business Case Study 363

Sprout Social

SEPTEMBER 14, 2023

Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base. Investing in your current audience leads to building trust with them, as well as prospective customers. This effectively makes their audience feel seen and connected to the brand.

Marketing & Strategy 121

Marketing & Strategy Marketing Strategy Webinar Metrics Top of Funnel 121

ClearVoice

SEPTEMBER 22, 2023

Want to use content created by users (UGC) in your curation strategy? Finally, you’ll learn different ways to use these testimonials to reach your target audience, expand your brand’s reach, and create loyal customers. Curating content is sharing content that already exists in a new way with your audience.

User-Generated Content 96

User-Generated Content Curation Generation Marketing & Strategy 96

Martech

OCTOBER 31, 2023

There are a lot of criticisms about Google Analytics 4 (GA4), some are valid (the user interface!) Who cares if you got 5,000,000 visitors in a month if 4,990,000 of them didn’t do anything that led to revenue generation? It can automatically track events like video engagement,” said Mostyn. Visits aren’t a useful metric.

Marketing Analytics Tools 112

Marketing Analytics Tools Paid Search Agency Acquisitions Analytics 112

SmartBug Media

JUNE 13, 2023

Sometimes, the right time to reach your audience is when they’re not shopping. User-Friendly Tools and Interface From inventory management to customer communication, Shopify’s interface allows business owners to effortlessly configure a digital storefront. Product promotions often thrive on subtlety.

Ideal Customer Profiles 98

Ideal Customer Profiles Marketing Management Multi-Channel Tagging 98

Sprout Social

FEBRUARY 15, 2024

Audience engagement is all about the connection your audience feels with your brand and the actions they take as a result of it. In general, audience engagement, and social media engagement in particular, isn’t easy to come by. Social media users’ feeds are flooded with content competing for their attention.

Webinar Metrics 102

Webinar Metrics Tips Marketing AI Social Media 102

Martech

JANUARY 5, 2024

AI-powered image search can improve the discovery and findability of the specific images or videos you may need. Metadata-based searches will be enhanced by AI-powered image recognition capabilities that can appraise and determine the probability of images featuring similar content, allowing your users to discover content in new ways.

Digital Asset Management 106

Digital Asset Management Marketing AI Work Management Marketing Management 106

SocialPilot

FEBRUARY 26, 2024

With a massive user base of 1 billion , LinkedIn continues to be a powerhouse for personal and professional growth. LinkedIn Algorithm Updates 2023 In June 2023, LinkedIn rolled out a new algorithm update based on user’s feedback and suggestions. Hence aligning the platform more closely with its niche audience.

Linkedin 83

Linkedin Tips Lead Scoring Lead Ranking 83

SmartBug Media

JANUARY 20, 2023

Anytime you use photos, make sure you don’t forget alt tags. Alt tags for images provide a text description of an image for users who have images turned off in their email client or for users with visual impairments. Video Content It is 2023—video is queen, and it’s definitely worth putting some cash into.

Paid Search Agency 98

Paid Search Agency Email Marketing Design Companies 98

Oktopost

MAY 2, 2021

Video content on YouTube has become more essential to successful marketing campaigns than ever before. YouTube is the most popular video site on the web and a premier search engine. 87% of video marketers say that video has helped them to get more views on their website. Optimizing Your YouTube Videos for SEO.

Youtube 132

Youtube Budget Programs B2B Marketing SEO 132

Sprout Social

JULY 21, 2022

From social networking to video sharing and social messaging, there’s something for everyone (and every business). Video sharing. Users can like, share, comment on posts and follow other users and businesses. How brands can use social networking sites: Post, share and respond to audience content.

Social Media 145

Social Media Social Marketing Media Curation 145

Scoop.it

MAY 4, 2023

In a world where AI is taking over quite a few functions, including writing, genuine human-generated content is still valuable, as humans can provide a context to their content. The same survey also revealed that 58% of consumers worldwide viewed user-generated content as the most authentic content amidst everything a brand published.

User-Generated Content 93

User-Generated Content Traffic Generation Content 93

Sprout Social

MAY 4, 2022

Challenges are a cornerstone of TikTok and represent some of the platform’s most popular videos. Perfect for building awareness and encouraging awesome user-generated content, brands are rightfully scrambling to find TikTok hashtags for their own challenges. million video creations. What are TikTok challenges?

Brand Identity 108

Brand Identity Branding Tagging Viral Marketing 108

Stevens & Tate

NOVEMBER 14, 2023

Visual content plays a crucial role in capturing and retaining the attention of online audiences. This not only helps your work get discovered by a wider audience but also establishes your online presence as a creative authority. High-Quality Images and Videos The foundation of any successful visual content is high-quality media.

Creativity 87

Creativity Optimization SEO Content 87

Sprout Social

APRIL 4, 2023

Most brands expect to drive engagement and generate leads with social media strategies. It’s the opposite of evergreen content—your audience won’t be able to view it later, except if it can be manually saved to your profile, like Instagram Stories Highlights. You can add links, hashtags, tag other accounts and add location tags.

Marketing Strategy 114

Marketing Strategy Marketing & Strategy Planning Work Management 114

Sprout Social

OCTOBER 16, 2023

Even the most well-known legacy brands need to adapt to attract audiences over the years. For any business to be successful long-term, they need to be able to evolve to meet the needs and expectations of the next generation. For example, a life insurance brand may want to appeal to both older and younger generations.

Brand Identity 112

Brand Identity Branding Marketing AI Social Media 112

SocialPilot

JANUARY 21, 2024

Brand Visibility and Awareness Social media channels are your digital billboards, offering your hotel a golden opportunity to flaunt its brand brilliance to an audience far surpassing the reach of traditional marketing channels. They skillfully spotlight their diverse properties by intertwining professional photos and user-generated content.

Social Media 92

Social Media Social Marketing Marketing & Strategy Marketing Strategy 92

EveryoneSocial

APRIL 25, 2023

If you want to use LinkedIn — the world’s top professional network with more than 900 million users — effectively, you need to understand the LinkedIn algorithm. And the users whose posts garner the most reach and engagement are those who know how to provide the LinkedIn algorithm with content it’ll reward.

Linkedin 96

Linkedin CAN-SPAM Tagging User-Generated Content 96

Martech

AUGUST 17, 2023

It provides real-time content generation, content insights to refine for your brand voice and the ability to push content to marketing platforms. Users can measure campaign reach, gain rich audience insights, view campaign frequency and analyze overall campaign impact.

Marketing AI 97

Marketing AI Advertising Agencies Paid Search Agency Television marketing 97

Heinz Marketing

MAY 16, 2023

By Mina Guirguis , Marketing Consultant at Heinz Marketing Incorporating video into your social media marketing strategy is a great way to engage more followers, increase brand awareness, and drive conversions. Some of the most popular video platforms include YouTube, Instagram, Facebook, TikTok, and LinkedIn.

Social Media 95

Social Media Video Marketing Marketing & Strategy Media 95

Sprout Social

MAY 26, 2022

Sprout users now have the ability to schedule and publish TikTok videos, manage and reply to comments and measure how their TikTok videos are performing compared to other social networks. That’s the average amount of time TikTok users spend on the app each month. TikTok generated around $4.6 Learn more here.

Campaigns 141

Campaigns Examples Design Planning 141

Sprout Social

DECEMBER 15, 2021

With over 1 billion monthly active users , TikTok has quickly become one of the largest social media platforms in the world. What started as a fun video streaming app for Gen Zers has taken the marketing and advertising world by storm, completely changing the way brands create and share content. Moreover, 47.4%

Effectiveness 129

Effectiveness Business Advertising Agencies Viral Marketing 129

Buffer

JANUARY 4, 2023

As audiences demand more content across different platforms, the number of content creators is growing to meet the demand. Generate content ideas for different channels If you’ve ever been stumped about what to write for your next Instagram caption or an idea for your next newsletter, then you’re literally me.

Marketing AI 129

Marketing AI Paid Search Agency Content User-Generated Content 129

The Lead Agency

APRIL 14, 2024

The challenge is that content creation is hard, and idea generation is a hellish idea for most B2B marketers. But podcasts are a great way to gather ideas and generate content at the same time. Slice up audio and/or video sections and turn them into short-form videos. Video content basically dominates B2C marketing forms.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Contently

JANUARY 16, 2020

Most marketers invest in optimizing their website SEO, but they miss the massive opportunity to rank their video content on YouTube. ” This is what I found: A huge amount of Google search traffic navigates directly to video results. Remember, everything in your video is searchable (more on that later). Name your file.

Youtube 196

Youtube SEO Keywords Tagging 196

SocialPilot

MARCH 12, 2024

Reels are a significant part of Instagram and generate the highest engagement on the platform. That is why mastering the art of scheduling a reel on Instagram is necessary if you are aiming to win your audience. Once done, upload the video , add a caption, hashtags, and thumbline, and invite people to collaborate.

Tools 87

Tools Tips Ideal Customer Profiles Paid Search Agency 87

Outgrow

NOVEMBER 30, 2022

How to Develop and Launch a Successful Video Marketing Strategy. Building a robust video marketing strategy is a powerful way for businesses to engage their audience through visual storytelling. But don’t take our word for it— 69% of businesses increased their video marketing budget. . What Is Video Marketing?

Marketing Budget 138

Marketing Budget Video Marketing Marketing Strategy Marketing & Strategy 138

Sprout Social

OCTOBER 6, 2021

One of the newest social media platforms to the scene, TikTok , is all about creating short and engaging viral video content. Identify your target audience. Take notes on the most popular videos and use them to come up with your own unique ideas. This is because that type of video is trending, proving its popularity.

Multi-Channel 132

Multi-Channel Marketing Budget Viral Marketing Ideal Customer Profiles 132

ConvertKit

OCTOBER 30, 2020

Why YouTube video promotion is so important. Step #1: Optimize and promote your YouTube videos. Stop waiting for your videos to go viral. So before you even begin, growing your YouTube channel means facing up against countless hours of video shared by millions of creators—many of whom have much bigger marketing budgets than you.

Youtube 145

Youtube Promotion Spending Video Marketing 145

Sprout Social

JANUARY 23, 2024

Because they identified overlap between the Swiftie fandom and their target audience, and they are community engagement experts. million impressions, 4,200 reposts and 28,000 likes, proving how well the Auntie Anne’s team knows their audience. Like this recent video of residents interacting with the maintenance team.

Brand Identity 107

Brand Identity Branding Communities Viral Marketing 107

Only B2B

OCTOBER 18, 2023

In the ever-evolving digital landscape, the power of video content cannot be overstated. With the rise of platforms like YouTube, Vimeo, and social media giants, videos have become a pivotal tool for communication, engagement, and marketing. However, in this vast sea of videos, standing out is a challenge.

Video Marketing 62

Video Marketing Content Click Rate Lead Scoring 62