Marketing Insider Group

AUGUST 28, 2023

of all website traffic. This means that while concentrating on technical details and link profile optimization is important, your main focus needs to be on delivering an experience that your audience loves. Identify Keywords and Content Opportunities In the world of SEO, understanding your audience’s language is non-negotiable.

SEO 205

SEO Lead Scoring Lead Ranking SERP 205

Conductor

NOVEMBER 22, 2021

Meta tags are important for ensuring your content is SEO-optimized. Here’s a full rundown on everything you need to know to optimize your meta tags, including examples and best practices. What are meta tags? Think of a meta tag as a short summary of your page. Why are meta tags so important to SEO?

Tagging 110

Tagging SEO SERP Lead Scoring 110

Marketing Insider Group

JUNE 15, 2021

Content pruning is a process of analyzing your web content and removing any pages that offer little or no value to your business or target audience. Content pruning is a process of analyzing your website content and then removing or updating any pages that offer little or no value to your business or target audience. It lacks value.

Marketing Websites 363

Marketing Websites Lead Scoring Lead Ranking SEO 363

Top Rank Marketing

OCTOBER 30, 2023

Keyword Research: The process of identifying and selecting keywords and phrases that your target audience is likely to use when searching for information related to your products or services. This includes optimizing content, headings, meta tags, and URLs. They are valuable for targeting niche audiences.

Search Marketing 117

Search Marketing SEO Mobile Advertising Long Tail Marketing 117

Marketing Insider Group

JANUARY 4, 2021

There are some fundamental, proven strategies, but you’ll need to think about how they can apply to your software and your audience when browsing through our list. You’ll need to consistently produce content with keywords that match how your audience searches. Organic SEO won’t drive more traffic if you don’t have content.

Growth Marketing 359

Growth Marketing Marketing Strategy Marketing & Strategy Marketing Automation Services 359

Go Beyond SEO

FEBRUARY 15, 2024

At GoBeyond SEO , we understand the importance of optimizing your website’s on-page elements to achieve higher search engine rankings and attract more qualified traffic. Keyword research, meta-tag optimization, and compelling content creation are crucial for boosting relevance.

SEO 60

SEO Service High Quality Lead Lead Scoring 60

Optinmonster

AUGUST 25, 2022

Are you trying to increase your traffic and search rankings, but aren’t sure what to do? No software can understand your business and audience the way that you do. You need to do SEO audits regularly in order to grow your organic search traffic. So regularly checking on your search performance will help you avoid losing traffic.

Traffic 74

Traffic SEO Long Tail Marketing Lead Scoring 74

KoMarketing Associates

OCTOBER 12, 2022

There are several big changes, including how GA4 tracks conversions , the shift to events over goals, and the implementation of predictive metrics and audiences. . Google automatically turns on Enable Personalization Advertising, which helps it gather data for retargeting, predictive audiences, and predictive metrics.

Google 218

Google Ads Marketing Analytics Tools B2B Marketing 218

Choozle

DECEMBER 3, 2019

HM: Now that we’ve got the important stuff out of the way, let’s talk ad tags–what are they exactly? HP: An ad tag is a snippet of code that is inserted into the source code of a publisher’s web page via an ad server. When the web page loads, the ad tag tells the browser where and how to display the ad to a website visitor.

Tagging 56

Tagging Paid Search Agency Ads Ad Exchange 56

Marketing Insider Group

APRIL 27, 2020

Brand awareness allows B2B companies and marketers to understand how well their target audience and potential customers know their brand and their specific products or services. Direct Traffic. Direct website traffic refers to when people intentionally type your URL into a search engine to visit your website.

Brand Identity 299

Brand Identity Branding Best Practices B2B 299

Convert

APRIL 19, 2021

You’re running an A/B test on your site and you are in a dilemma around audience targeting and segmentation. Should you expose expensive paid traffic to a variant that may actually be worse than the control? Keep This in Mind Before Funneling Google Adwords Traffic to A/B Tests. 1: Proper Use of Google Ads UTM Tagging.

Traffic 52

Traffic Paid Search Agency Lead Scoring Lead Ranking 52

seo.co

JULY 28, 2020

Organic Traffic 101. + Why Is Organic Traffic Valuable? Organic Traffic as Part of SEO. + How to Measure Organic Traffic. One of the most important concepts associated with SEO is organic traffic—the number of people visiting your site from search engines. Organic Traffic 101. Organic Traffic as Part of SEO.

Traffic 109

Traffic Paid Content Organization Lead Scoring 109

SmartBug Media

DECEMBER 19, 2022

If the keyword you’ve selected isn’t going to meet the needs of your target audience, discard it and find another that will. Are you seeking to drive more, less relevant traffic to your site? These tags are crucial for web accessibility. Canonical URL. These paths could result in a couple different URLs: [link].

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

Huptech Web

SEPTEMBER 22, 2023

In this comprehensive guide, you’ll learn how to leverage UTM parameters to track your website traffic effectively and achieve a valuable understanding of your marketing campaigns. UTM parameters are like tags for your online marketing actions. Keep reading! Why are UTM Parameters Important for Conversion Tracking?

Paid Content 52

Paid Content Conversion Marketing Automation Services Marketing Analytics Tools 52

Act-On

SEPTEMBER 26, 2023

Search for pages that have the word “links” or “resource” in the URL. You can use a tool like BuzzSumo (they have a free version) and enter the company’s URL. An intro to the topic you’d like to pitch and why you think it works well for their audience. Also, if your audience is B2B, you can check out Help a B2B Writer.

SME 141

SME FAQ Domain Link Building 141

SmartBug Media

NOVEMBER 24, 2021

With so many businesses vying for attention in a crowded online marketplace, it can be difficult for new websites to stand out and attract the traffic they need to succeed. Highly targeted traffic: A slow but steady stream of inbound traffic makes for a low-risk way to grow your customer base organically.

Inbound Marketing 115

Inbound Marketing Paid Content Marketing Websites Planning 115

Sprout Social

JANUARY 24, 2024

Audience engagement The Q3 Pulse Survey showed 68% of marketers track social media engagement metrics (likes, shares and comments) and 19% look to user-generated content related to their brand or products to measure the effectiveness of influencer marketing campaigns. Use social media management tools to track audience growth across channels.

Paid Content 100

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 100

Sprout Social

APRIL 27, 2022

Since the beginning of the World Wide Web, Uniform Resource Locators (URLs) have been one of the primary methods for jumping from one webpage to another. Unfortunately, URLs become long and complex as subdomains, subdirectories and tracking codes are added. As social media grew in popularity, lengthy URLs began to present a problem.

Best Practices 104

Best Practices Deep Linking Enterprise Management Domain 104

Sprout Social

JULY 25, 2023

With practical data such as tracking your social efforts against actual revenue-generating clicks, sign-ups and subscriptions, and giving you in-depth audience insights, Google Analytics provides contextualized social metrics to elevate your marketing strategy without overshooting your budget.

Marketing Analytics Tools 140

Marketing Analytics Tools Social Media Top of Funnel Analytics 140

Circle Studio

AUGUST 23, 2018

One of the key metrics to measuring the impact of your firm’s website is traffic. Building a powerful growth-focused website is a top-priority for B2B marketing and business development, and driving website traffic is a vital component of the process. Here are four fundamental ways to start driving more traffic to your firm’s website.

Traffic 99

Traffic Marketing Websites Case Studies Case Study 99

Optinmonster

JANUARY 22, 2024

They should include vital information about products written for your target audience. ModCloth’s target audience comprises younger women who enjoy wearing casual dresses. New York & Company speaks to an audience needing more “professional” clothing. Plus, these descriptions often aren’t optimized for your audience.

Lead Scoring 67

Lead Scoring Lead Ranking SEO eCommerce 67

Brightedge

FEBRUARY 15, 2022

We put together this list of international SEO best practices to equip you with what you need to know about driving qualified, high-intent global traffic to your organization. You should also create content that is tailored to address issues the local audience cares about. Know the search engines used in your target countries.

Practices 141

Practices SEO Best Practices Domain 141

B2B Marketing Insights - WE

MARCH 16, 2022

On-page SEO is the process of optimizing your website’s content, titles, meta tags, and other factors that influence your ranking. It allows you to research keywords and see how much traffic they are getting. Title tags. However, many people think that adding a title tag is too technical and difficult to do.

SEO 98

SEO Practices Best Practices Lead Scoring 98

ClearVoice

SEPTEMBER 28, 2022

It’s not just problematic for search engines and your target audience. Search engines like Google identify content via their web page URL. If the same content is published on two or more URLs, it’s flagged as duplicate content. Referring domains may point to the wrong URL. Additional URL parameters. Click To Tweet.

Lead Scoring 72

Lead Scoring Lead Ranking Content Tagging 72

RebelMouse

JUNE 2, 2023

You can filter by the following parameters to drill into the data: Page path (page URL) Author Channel Device Layout Social Platform Primary Section Primary Sections, Authors, Primary Tags This page of our Looker Studio dashboard allows you to see which Primary Section/Author/Primary Tag is performing the best during a specific timeframe.

Advertising Mediums 52

Advertising Mediums Loyalty Comparison CTR 52

Sprout Social

NOVEMBER 16, 2016

Unfortunately Twitter traffic has become more difficult to come by over the past few years. Even brands with large audiences have trouble directing users off the app and onto their website. Twitter can drive solid well-converting referral traffic. Twitter cards ensure that your URL gets special treatment when it’s Tweeted.

Twitter 100

Twitter Traffic Ad Building Tips 100

SmartBug Media

MARCH 4, 2020

If you’re a marketer, your job doesn’t stop at driving traffic to your site. Below, we describe the best ways to create multi-layer source tracking in HubSpot and tell a clear story about traffic. UTM parameters are simply little tags you put at the end of URLs to organize your marketing campaigns. Why Use UTM Parameters?

Hubspot 95

Hubspot Contacts Multi-Channel PPC 95

Optinmonster

JANUARY 22, 2024

They should include vital information about products written for your target audience. ModCloth’s target audience comprises younger women who enjoy wearing casual dresses. New York & Company speaks to an audience needing more “professional” clothing. Plus, these descriptions often aren’t optimized for your audience.

Lead Scoring 52

Lead Scoring Lead Ranking SEO eCommerce 52

Go Beyond SEO

FEBRUARY 13, 2024

As an online business, optimizing your website’s performance and attracting more traffic is essential. This, in turn, leads to increased visibility and more organic traffic. Mobile responsiveness is also assessed to ensure your website is optimized for mobile users, who make up a significant portion of online traffic.

SEO 60

SEO Service Lead Scoring Lead Ranking 60

Top Rank Marketing

JANUARY 17, 2024

It provides deep insights into what your ideal audience is looking for, and how you can provide it to them in a way they’ll notice. It has to carefully study the competition’s SEO strategies, the audience’s intent, and more. Meta information (titles, descriptions, image tags, etc.)

Analysis 97

Analysis Lead Scoring Lead Ranking SEO 97

Schubert B2B

FEBRUARY 18, 2022

Do you have a clear target audience? Look at some of the keywords they are using and if those words are effective in driving traffic and improving search engine stature. First, the pages on your website should have title tags that indicate the topic(s) that page will be covering. Your URLs should be descriptive and easy to read.

Google 127

Google Lead Scoring Lead Ranking Marketing Analytics Tools 127

Blue Flame Thinking

JULY 19, 2023

Align these findings with your audience personas to create relevant messaging. Make SEO a priority Your new design should consider SEO navigation and tagging practices. To maintain search ranks, reroute outdated URLs to more recent ones. This is important as a rebuild can harm your current SEO if done incorrectly.

Marketing Websites 88

Marketing Websites Marketing Agencies 1 Sample Guidelines 88

Hubspot

APRIL 7, 2019

Sure, you know Twitter drives a certain percentage of traffic to your website. Luckily, you can prove all of that with a few special codes added to the end of your URLs: They are called UTM codes. UTM codes are also known as UTM parameters, or tracking tags, because they help you "track" website traffic from its origin.

Budget Programs 101

Budget Programs Marketing Analytics Tools Advertising Mediums Hubspot 101

Brightedge

JANUARY 4, 2023

Some of these signals include: Country-specific domains, pages, and localized URL structures. Hreflang and HTML language tags. There are several benefits that come with optimizing your website for international audiences: Increased traffic from multiple countries. Hreflang tags. The benefits of international SEO.

SEO 59

SEO Domain Lead Scoring Lead Ranking 59

RebelMouse

JUNE 12, 2023

There are many benefits, including diversification of traffic, SEO uplift, and revenue opportunities. Reaching a new audience is one of the best aspects of landing on MSN. But there’s an SEO benefit, too, since canonical URLs point back to your site.

Cost Per Thousand 52

Cost Per Thousand CPM Curation Custom Publishing 52

Convert

MAY 5, 2022

Split URL Tests offer a variety of benefits not included in A/B testing, to optimize the user experience of your website and improve your performance metrics. In this article, we will go through how to set up Split URL Tests, using Convert Experiences, as well as help you avoid some common mistakes. What is Split URL Testing?

Tips 52

Tips Allocation Terms and Conditions Statistics 52

Sana Commerce

MAY 17, 2023

SEO produces what we call organic traffic at little to no cost and that only requires time, consistency, and a little patience to pay big dividends. Here are five steps that will help you optimize your website and content for search engines, so you can achieve higher rankings and drive more targeted traffic to your website and product pages.

Paid Content 52

Paid Content SEO B2B Lead Scoring 52