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8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM)

Valasys

According to a survey conducted by the Word of Mouth Marketing Association (WOMM), it has been found that offline word of mouth marketing is 5x more impactful than paid media impressions. Word of Mouth Marketing (WOMM) plays a prominent role in shaping brand trust & reputation.

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How to Use Content Marketing for Customer Retention

Marketing Insider Group

To retain customers, you should publish quality content consistently, create a smooth onboarding process, educate your audience, and focus on making things as convenient as possible for them. Word of mouth marketing (WOMM) is still one of the most effective ways to share offerings and promotions with a larger audience.

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How Brand Advertising is Beneficial for B2B Marketers

Valasys

Smart brand advertising is a result of sere creativity, storytelling & long-term brand building. Investing in paid advertising like LinkedIn, Google Ads, Facebook & others allows marketers to expand their organic reach to a wide audience quickly before their organic strategy gains traction. Wrapping Things Up.

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How to Scale Up Personalization to Streamline B2B Sales Cycle

Valasys

Social listening is amongst the most crucial components of audience research. Therefore, the businesses need to make sure that they use visual imagery for brand storytelling in a way that inspires customers to not just make a purchase but emotionally connect with the brand. Read more on The Philosophy of Social Listening.

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5 Reasons to use Emotional Analytics in B2B Marketing

Valasys

By Impactful Storytelling: Stories have the power to entice users to act. ” So, when it comes to effective inbound strategies for marketing, impactful storytelling becomes very important. He associates impactful ads as indispensable tools that engage audiences’ imagination. Stories can break the dignity of a person.

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Top Facebook Ad ideas for B2B SaaS Businesses

Valasys

According to ZoomInfo, 39% of marketers stated that they have been using Facebook to converse with their audiences. As targeting becomes more tailored & hyper-personalized, more & more ads are served to the target audiences. Moreover, 91% of B2B SaaS marketers prefer Facebook Ads over LinkedIn (Source: Statista).

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How to Build Customer Loyalty with Content Marketing

Valasys

Content needs to be highly relevant & useful for a group of audiences. In short, the audience centricity matters. Engage with Your Audiences across Omnichannel & Focus on User-Generated Content (UGC): A keyword-centric content strategy is outdated, at least in the solo form it is. Wrapping Things Up.

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