Buzz Marketing for Technology

FEBRUARY 17, 2016

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Storytelling Gone Wild: The Key to Creating Viral Content. We discussed how to make your storytelling more viral by connecting with emotion.

Viral Marketing 100

Viral Marketing Storytelling Webcast Content 100

Navigate the Channel

JANUARY 8, 2024

If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. These brief, intent-driven interactions represent critical opportunities for businesses to connect with their target audiences in a personalized and timely manner.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Vidyard

OCTOBER 27, 2019

A really great story can communicate the entire character of a brand in less than three minutes, and video storytelling can be especially persuasive. Read on to learn how to tell a story through video by focusing on themes, building stories around emotion, and following some key storytelling principles. Video Storytelling Tips 3.1

Storytelling 65

Storytelling Video Marketing Top of Funnel Work Management 65

Marketing Insider Group

JANUARY 24, 2023

This makes it almost impossible for B2B and tech companies to reach this audience with relevant content. Don’t expect to see any viral TikTok videos about data centers or enterprise software anytime soon. And understanding influence has a much longer shelf life of value than a viral TikTok video. Don’t worry.

Enterprise Management 200

Enterprise Management Marketing Strategy Marketing & Strategy B2B Marketing 200

Vidyard

JULY 5, 2017

The answer, at least in part, is their use of disruptive storytelling. With disruptive storytelling, Benioff took a huge bite out of Oracle’s market share and Salesforce has grown to a $65 billion company. viral in nature. The post Control the Conversation with Disruptive Video Storytelling appeared first on Vidyard.

Storytelling 81

Storytelling Video Marketing Conversion Viral Marketing 81

Sprout Social

OCTOBER 6, 2022

If you’re a social media marketer, chances are you’ve been asked, “but how do we go viral?” Most marketers undoubtedly want the audience growth and attention that comes from achieving a social media viral video. But they also know that there’s no one formula to attracting viral success. at least once. Let’s dive in.

Viral Marketing 128

Viral Marketing Social Media Video Marketing Media 128

illumin

FEBRUARY 13, 2024

Super Bowl LVIII had a massive audience As the San Francisco 49ers and the Kansas City Chiefs kicked off on Sunday in front of 65,000 football fans, advertisers were getting their game faces on, ready to reach the predicted 127.5 The ad sprinkles in humor too, giving it a fun and uplifting vibe that keeps audiences engaged.

Paid Search Agency 105

Paid Search Agency Ads Best Practices Viral Marketing 105

Sprout Social

MARCH 2, 2021

Do you want your video content to go viral? Most marketers undoubtedly want the audience growth and attention that comes from having content go viral, but they also know that there’s no one formula to attracting viral success. To learn more about creating a viral video, let’s dive in. What is a viral video?

Viral Marketing 139

Viral Marketing Social Media Video Marketing Social Marketing 139

CoSchedule

JANUARY 27, 2023

Definition & Overview Social Media Marketing Using social media platforms to build an audience for your business, promote your brand, engage with customers, and grow your business. Consistency allows you to set your audience’s expectations and position yourself as an approachable and trustworthy business. The take-home message?

Social Media 126

Social Media Social Marketing Examples Planning 126

Marketing Insider Group

AUGUST 7, 2020

Its use of numbers (which audiences love). This one might be the most viral infographic of 2015. If you analyze it closely, you’ll see that it actually does break down the parts of a whole, which is another thing that audiences love about infographics. Your content should always solve a problem for your audience.

Content Marketing 338

Content Marketing Work Management Content Marketing Management 338

Marketing Insider Group

JUNE 19, 2014

Images help to capture your audience’s attention, reach deep into their hearts and minds, and they can accomplish all this (literally) at the speed of light. The Power Of Visual Storytelling. The Power of Visual Storytelling from NewsCred. Information Overload. And here is just one example of why. Content Marketing'

Storytelling 100

Storytelling Microsite Viral Marketing Course 100

Contently

MARCH 24, 2020

Over the past few weeks, I covered the first two elements of great storytelling: relatability and novelty. Now, it’s time to explore the element of storytelling that separates the content you hate from the content you love: fluency. Turns out, the most beloved storytellers on the list—Ernest Hemingway, Cormac McCarthy, J.K.

Storytelling 154

Storytelling Barriers Class Paper 154

Marketing Insider Group

DECEMBER 17, 2019

Try piggybacking on one of the latest pop culture or internet trends to get more attention to your campaign – you might even go viral! Use the power of storytelling to reach the people you’re ultimately marketing to. Harness the Power of Storytelling and Emotions. Experiment, Be Creative, and Don’t Take Yourself Too Seriously.

Tactics 271

Tactics B2B Marketing Work Management Planning 271

Contently

APRIL 16, 2020

Great content requires great reporters and storytellers. GE Reports is helmed by Tomas Kellner, a former editor at Forbes who is now GE’s chief storyteller. Its content is so good that it often goes viral on Reddit. If the content becomes too promotional, too self-serving, you will lose your audience very quickly.”

Marketing Report 114

Marketing Report Storytelling Content Marketing Press 114

ClearVoice

FEBRUARY 2, 2024

It turns bland information into an appetizing feast that keeps your audience coming back for seconds. Fun, intriguing, unique content whets your audience’s appetite, making them hungry for the next course, which could be a sale, more information, or repeat business. Your content —and brand — go viral. Going viral pays.

Creativity 52

Creativity Analytics Paid Content Marketing & Strategy 52

Sage Marketing

DECEMBER 5, 2023

But LinkedIn has evolved, the company page features have grown substantially and it has become an important outlet for brands to connect directly with their ideal audience. Instead, the correct focus should be: “What is in it for my intended audience?” Flex Your Storytelling Muscle I can’t emphasize enough how important a “story” is.

Startups 52

Startups Linkedin Ideal Customer Profiles Viral Marketing 52

Bluetext

MARCH 19, 2024

From tailoring your profile for each audience to embracing the latest trends and features, let’s dive into how you can embrace the spirit of renewal and rejuvenate your online presence this spring. Harmonize visual aesthetics, tone, and messaging to foster recognition and trust among your diverse audience base.

Social Media 42

Social Media Linkedin Thought Leadership Media 42

Sage Marketing

JANUARY 20, 2022

But LinkedIn has evolved, the company page features have grown substantially and it has become an important outlet for brands to connect directly with their ideal audience. Instead, the correct focus should be: “What is in it for my intended audience?”. Flex Your Storytelling Muscle . Is your post going viral or is it toast?

Startups 98

Startups Linkedin Ideal Customer Profiles Viral Marketing 98

ClearVoice

JANUARY 25, 2022

Stop us if you have heard this one before: “We want you to make a viral video.” ” [Cringe] Executives often direct marketers to create social media videos that will go “viral” or will make a huge impact in one fell swoop. As you know, there is no guarantee of virality when you are developing video content.

Social Media 104

Social Media Video Marketing Media Tips 104

Hubspot

MAY 29, 2020

Dove uses grassroots marketing strategies to create targeted content that their audience wants to share with everyone they know. Grassroots marketing is similar to viral marketing because the goal is to create content that your audience wants to share. Know your target audience. Focus on storytelling. The reason?

Examples 101

Examples Campaigns Word of Mouth Paid Search Agency 101

Sprout Social

NOVEMBER 2, 2021

As Reels became a fixture in our Instagram strategy , we decided reposting some of those videos was a low-lift way to test how TikTok can support our awareness efforts and determine which storytelling formats work best. Instead, we track key performance indicators (KPIs) like video views, profile views and audience growth.

Marketing & Strategy 116

Marketing & Strategy Marketing Strategy Peer-to-peer Work Management 116

Martech Advisor

JANUARY 3, 2020

Social media marketing presents a plethora of opportunities to effectively connect with audiences, and offers practical ways to optimize branding, lead generation, conversions, sales, and much more. Tips on content writing with storytelling and emotion. This book helps you learn exactly how to do that. Easy grammar and usage rules.

Social Media 135

Social Media Social Marketing Media Planning 135

Marketing Insider Group

MARCH 16, 2023

And when you know your true personality, you can embrace it and be more authentically you as you engage with your audience. Not only did they flip an ages-old business model (the traditional hotel) on its head by just existing, but they made their content totally about their target audience. A wise and brainy Ravenclaw?

Marketing Agencies 2 232

Marketing Agencies 2 Lead Ranking Content Work Management 232

Sprout Social

AUGUST 3, 2023

As a brand, it’s important for you to adapt to this shift and engage your audience in a more authentic and personal way. As a result, social media has become just as important for building brand awareness as fostering community, and it requires authentic storytelling and curating a unique voice to stand out.

Social Media 90

Social Media Media Content Storytelling 90

SocialPilot

FEBRUARY 11, 2024

It’s more about finding an influencer whose style, audience, and values align with your brand. Identify influencers whose engagement rates surpass [specified percentage], indicating high audience interaction. Target influencers with a primary audience located in [specific geographic location] for localized marketing efforts.

Sales Management 90

Sales Management ROI Planning Work Management 90

Lead Forensics

JANUARY 26, 2024

So too is Hotmail, who added a simple line to their emails “…get your free email at Hotmail” and saw their product go viral and quickly spread. Guest Blogging As well as driving an audience to your blog, make sure you are taking advantage of others who already have an established audience. Tell stories and do it well.

Multivariate analysis 52

Multivariate analysis Marketing AI Viral Marketing B2B 52

Martech Advisor

JANUARY 24, 2020

Content marketing is a vast discipline under digital marketing that consists of strategizing, writing, storytelling, distributing content, analyzing results, and a little bit of search engine optimization (SEO) and design. The course curriculum covers the basics of blogging and storytelling. Modern Copywriting - Udemy.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

Heinz Marketing

MAY 22, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing In today’s fast-paced digital landscape, video marketing has emerged as a dynamic and engaging medium for businesses to connect with their target audience as opposed to traditional methods.

B2B Marketing 94

B2B Marketing Video Marketing B2B Thought Leadership B2B 94

Sprout Social

APRIL 12, 2022

Between the pandemic, emerging technologies and an information landscape where a viral Tweet or TikTok can mean success (or scandal), the world of communications has seen massive change over the past few years. The need for multifaceted professionals is also essential in a world where virality and a 24/7 news cycle are part of everyday life.

Public Relations 107

Public Relations Stats Work Management PR 107

Content Standard

JUNE 30, 2016

Brandon Stanton has created Humans of New York with the perfect recipe for digital storytelling. HONY has truly taken digital storytelling to a level all marketers should strive to achieve. He found his audience, gave them what they wanted, and they continue to come back. A Simple Concept for a Simple Purpose.

Storytelling 66

Storytelling Marketing & Strategy Social Media Facebook 66

Oktopost

JUNE 14, 2021

It’s geared towards increasing brand familiarity and brand storytelling , curating brand introductions to new potential customers, as well as highlighting why your service or product is essential and unique. . This present approach has a better chance of converting an audience into leads. What Is Demand Generation?

Demand Generation Agencies 145

Demand Generation Agencies Demand Generation Lead Generation Paid Content 145

Martech

FEBRUARY 22, 2023

With an engaged and diverse user base, it’s no wonder marketers are looking for ways to leverage TikTok to reach their target audiences. TikTok is well-known for viral videos (remember the longboarder sipping cranberry juice and lip-synching “Dreams” by Fleetwood Mac?), Target audience by location.

B2B Marketing 110

B2B Marketing B2B Enterprise Management Paid Search Agency 110

ClearVoice

SEPTEMBER 1, 2023

Emotional intelligence can help engage audiences, create emotional connections, and influence decision-making. This could be compelling storytelling, relatable situations, humor, fear, joy, or nostalgia. Emotional contagion can contribute to the virality and shareability of content, amplifying its impact.

Tips 52

Tips Planning Trigger Marketing Peer-to-peer 52

Content Marketing Institute

JUNE 8, 2018

Building your audience wholly (or mostly) through rented social sites isn’t going to produce sustainable results anymore. Building audiences through rented social sites won’t produce sustainable results, says @drmckee. Essential elements of an audience-grabbing documentary. 4 Secrets of Great Storytellers. Click To Tweet.

Storytelling 101

Storytelling Content Viral Marketing Video Marketing 101

Webbiquity

AUGUST 20, 2019

But the combination of information (text) overload, shorter attention spans, and greater use of mobile devices has led marketers to turn to visual content to make an impact on their audience. In general, the infographics being designed today keep the audience in mind. Infographics are easy to absorb in a limited amount of time.

Content Marketing 217

Content Marketing Content High Quality Lead Mobile Marketing 217

Onalytica B2B

NOVEMBER 15, 2018

When most hear the term ‘influencer’ they think of the social media influencers on platforms such as Instagram, Twitter and YouTube endorsing consumer products to their audience in return for a pay cheque. Employees don’t quite fit this definition. And this is absolutely ok. What Employee Personas are there? Description.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Convince & Convert

FEBRUARY 22, 2016

Eric works with companies who seek to create viral, humorous content, and surprise their consumer base with a laugh. Eric joins us to illuminate the effect comedy can have on viral social media stories, and to share some tips that will help business leaders implement this humor in their own business stories. In This Episode.

Advertising Agencies 107

Advertising Agencies Viral Marketing Storytelling Business 107