9 Video Storytelling Tips to Engage Your Audience

Content Marketing Institute

Visual storytelling brings ideas and personalities to life, while illuminating brand purpose. Here are nine tips from CMI’s Visual Storytelling Summit to help you tell better stories now (and free access to watch all the sessions).

7 Steps to Effective Brand Storytelling

Marketing Insider Group

Storytelling is a human pastime, something we’ve been doing for thousands of years. With brand storytelling, you can create an emotional connection with your audience. So, how do you effectively implement and scale brand storytelling into your content strategy ?

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9 Tips to Revamp Your Brand Storytelling with Better Video Production

Marketing Insider Group

However, more and more often, internet users are turning to video for entertainment, new information, and engagement with brands. That is why having a successful video production strategy is so important in your brand storytelling. Who is your intended audience?

How Empathetic Storytelling Drives Success

Marketing Insider Group

In 2004, a Carnegie Mellon University study looked at the impact of empathetic storytelling. The second took a more narrative, storytelling approach where they profiled the children and told the story of their suffering. What makes storytelling so effective.

How to Keep Your Webinar Audience Engrossed Till the End

DivvyHQ

But what are some techniques to keep your audience glued to their seats? If you’ve decided to introduce webinars into your content marketing mix, one of the keys to success is creating an engaging presentation. Let’s take a look.

How A CMO Uses Storytelling To Engage Audiences

Oracle

What we did talk about, however was things like storytelling, email, demand gen, data and more. Olenski : Storytelling has become a very popular and successful method to engage consumers. How do you use email marketing to tell stories to engage your audience? Duerksen : Storytelling is core to our overall marketing strategy in that we position each brand as an educational resource for our customers. Jeremy Duerksen is CMO at Peaksware.

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The Art of Storytelling [Video]

Marketing Insider Group

” This was one of the main points on “the art of storytelling” presented by Julie Roehm, Chief Storyteller at SAP at the Inbound Marketing Summit on April 3, 2013. Julie showed many visual and multimedia examples of how storytelling has been around for as long as humans have walked the earth. Across the ages, brands have been using the art of storytelling to reach their audience. We need to touch our audience in a personal way.

Brand Storytelling Lessons from Phil Collins’ “In the Air Tonight”

Marketing Insider Group

It’s essential for compelling brand storytelling. Although the Collins video is probably the Williams twins ’ most viral piece of content, surprise is the one essential ingredient that runs through every video they produce. Turn your audience’s pain points into positives.

Relatability: The First Step to Great Storytelling

Contently

As Jonathan Gottschall writes in The Storytelling Animal , human beings are built for stories. We all have storytelling superpowers inside us, but as the pressures of life builds—tests, grades, jobs, mortgages, performance reviews—we lose sight of this instinctual skill.

What is Storytelling? Why Does Storytelling Work? What are Good Examples? [UML]

Sword and the Script

Like many in PR, I’ve had debated many times over the years, and the reason is that storytelling works. 1) What is storytelling? To understand storytelling, you have to understand what makes a good story. 2) Why storytelling works: The Angel’s Cocktail.

Novelty: The Storytelling Element Your Brain Craves

Contently

Last week, I explored the first of the four elements of great storytelling: relatability. Unfortunately, it often doesn’t make for very good content or storytelling. So with his last $5,000, he made one of the weirdest, most novel brand videos you’ll ever see.

How One B2B CMO Focused Her Company On Storytelling

Marketing Insider Group

If you’re reading this, then I think you probably get the value of brand storytelling. Storytelling has been a pillar of content marketing for some time, but stories aren’t just great for consumer audiences. Build a team of storytellers that are motivated and engaged.

[Storytellers Interview | Complex ] “Audience development has really become marketing.”

Anyword

We thought this information was too valuable to keep to ourselves, so we decided to create our new series, The Storytellers, as a way to share some of their insights and expertise with the rest of the publishing community. Given its fervent following, we were eager to sit down and talk shop with Complex’s SVP of Audience Development, Dan Ghosh-Roy. Can you tell us about your current role as SVP, Audience Development at Complex Networks?

Emotion and Empathy: The Storytelling Keys to Content Marketing

Oracle

People, of course, love storytelling. Well, storytelling is the very essence of content marketing. Strategic Storytelling. Storytelling helps content marketers: Sell or market. What matters in storytelling and marketing is how you make people feel and what impression you leave them with. It can shape their image of your brand in people's minds and have your audience associate it with strong emotions that provoke them to action.

How to use long-form storytelling in your marketing strategy

RockContent

Storytelling appears as a fundamental instrument to engage the leads in a narrative and direct them to the bottom of the funnel. Recently, for example, the trend is to use long-form storytelling. In this text, we will discuss: What is long-form storytelling?

7 Examples of Storytelling Content You Can Use in Your Marketing Campaigns

Single Grain

The best marketers in the world leverage the power of storytelling to improve branding and conversion rates. Well, people remember stories 22x more than facts and figures alone and, thus, storytelling can boost conversion rates by a significant 30%. In this article, I'll help you understand what storytelling is, why it’s important for marketing and what some of the best ways to market your business via brilliant storytelling campaigns looks like. What Is Storytelling?

The Role of Emotion and Storytelling For Brand Building

RockContent

Storytelling is a tried-and-true technique for building a brand, but it doesn’t go far without some type of emotional connection. When emotional advertising isn’t done well, it leaves the audience confused instead of emotional.

4 Secrets of Great Storytellers

Content Marketing Institute

Great storytellers come from all sorts of places. And they’re telling stories in so many new ways that each day seems to add proof to Daniel Pink’s dramatic 2006 assertion : The future belongs to a different kind of person with a different kind of mind: artists, inventors, storytellers – creative and holistic ‘right-brain’ thinkers whose abilities mark the fault line between who gets ahead and who doesn’t. storytelling Click To Tweet. storytelling Click To Tweet.

The 3 Key Ingredients of Video Storytelling

Kapost

Now, 20 years later, I’m a visual storyteller who utilizes the power of video to help brands communicate and connect to customers, prospects, and key personnel. Regardless of how authoritative the person making a claim is — even if it is our mum — stories add a key element of authenticity to marketing videos. Back when television was essentially the sole broadcaster of video marketing, throwing your logo on any ol’ commercial that featured a celebrity worked wonderfully.

5 B2B Brands That “Get” Storytelling

Oracle

by Jesse Noyes | Tweet this Corporate storytelling is nothing new. As content marketing and brand journalism takes hold, better corporate storytelling examples have emerged, especially in B2B marketing where sales cycles are long and the need to engage an audience is pivotal. With that in mind, we wanted to point out some examples of B2B brands that truly get corporate storytelling. GE Reports breaks these out in the form of videos and articles.

Publish Or Perish – The Future Of Storytelling [Video]

Marketing Insider Group

Earlier this I had the pleasure to kick off the 2015 NewsCred Content Marketing Summit with a presentation on the Future of Storytelling. I opened my talk with a video montage that took us back to the beginning of storytelling (watch the video below at 0:50 mark). What’s so cool to me is that the video was created by Dan Rudy on my team, a young and extremely talented designer. The promise of content marketing is to earn your audience instead of buying it.

3 Storytelling Tips for Marketers in the Age of Social

Oracle

And that is why storytelling is one of the most powerful ways to breathe life into a brand. Many think marketers have always been storytellers and that they truly understand what it takes to create an emotional, authentic connection in the stories they tell. Maybe, but the world of marketing and storytelling has entered a new era. For stories to stimulate strong feelings and inspire the imagination, there has to be a strong connection between the teller and the audience.

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11 Storytelling Lessons That Will Transform Your Content Marketing

Contently

You need to create content that will educate and inspire your target audience and drive meaningful business results. For the past six years, I’ve been obsessed with understanding how storytelling can transform a business. While most people are looking for a magic solution or singular trick, the truth is that storytelling is an art and a science. If you want to be consistent, your entire company needs to believe in the power of storytelling.

Video Storytelling: How to Drive Connection Through Narrative

Vidyard

Along with videos announcing big news and stories that are of interest to your subscribers, your video library should showcase—in an indirect or fun way—how you fit into their daily challenges. Cvent does this really well their video, Don’t be a Meetings Dinosaur. The lesson: Weave your target market’s everyday scenarios into your videos. Build Video Stories Around Emotion 3. Video Storytelling Tips 3.1 Use Humor to Engage Your Audience 3.2

Storytelling for B2B Brands

Bluetext

In recent years, leading branding firms and marketers have used brand storytelling to create interactive and empathetic experiences for users throughout their purchase journey. Although popular with many B2C companies, brand storytelling in the B2B world is not only possible but encouraged!

Why Your Business Needs Storytelling

BenchmarkONE

Comedians are compelling because they are storytellers. And if a good comedian can hold a crowd rapt for an hour or more with nothing but a microphone and some words, you should be able to do the same for your customers — with storytelling. Why You Need Storytelling.

Content Marketing and the Power of Emotion in Storytelling

Oracle

What drives good storytelling? What captivates your audience and drives them on through the content marketing funnel? Of course, everyone loves a good story, and storytelling itself is the best and more effective means of communication. Using storytelling as your tool, you can establish your identity, build trust, share information, and influence opinions. Good storytelling hits the right emotional triggers, as does good marketing.

The Long-form Storytelling Originators: Journalism Examples for Content Marketing Inspiration

RockContent

Previously on this blog, I’ve identified three brands that are excelling at long-form storytelling : Red Bull, Casper and American Express. In fact, a lot of the long-form storytelling produced by the aforementioned brands are penned by hired journalists. The New York Times heralded this new form of digital storytelling way back in 2012 with the launch of “ Snow Fall ,” the story of the Avalanche at Tunnel Creek.

Engage Your Readers With Interactive Storytelling

RockContent

Behind the curtains of our electrochemical brain activities, storytelling lays the foundation for developing our identity. As one of the best practices for Content Marketing , interactive storytelling works successfully in the most diverse scenarios. How to use Interactive Storytelling?

Video Marketing Ideas: Using Storytelling In Social Media

Stevens & Tate

Storytelling is one of the most important aspects when it comes of successfully conveying your message to your audience and giving them an idea of who your brand is and what you stand for. Film Documentary-Style Videos. Provide Behind-The-Scenes Videos.

How to Generate More Leads Using Video and Other Digital Content

Webbiquity

Explainer Videos. Video marketing is valuable throughout the sales funnel. Among the different types of marketing videos , well-made explainer videos can be effective at multiple stages. Ideally, each video takes your prospects on a brief, fun, and entertaining journey.

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Video Storytelling Secrets From an Award-Winning Series

Content Marketing Institute

Research showing rise in women traveling solo led to award-winning #video series. From these early conversations was born a video series called Solo Traveller. The series followed the travels of three women through Japan, Korea, Philippines, Taiwan, and Singapore … then seeded those videos through Visa’s social channels as well as the women’s social networks. Each journey was released as a three-part video. Tell real stories in your videos.

Close More Deals With Video Storytelling Techniques

Vidyard

Yet, when salespeople are new to video, they can come across like late-night infomercial hosts pitching some sort of slap-chopping kitchen appliance. To hook your prospects and actually close deals using sales videos, you’ll have to learn the nuances of video storytelling. 5 video storytelling techniques for sales teams: 1. Use statistics and quotes in your video, and even highlight them on your whiteboard. Want to really master video sales?

The Ultimate Guide to Storytelling

Hubspot

Storytelling is described as an art … the “art” of storytelling. Storytelling isn’t something you can grasp in one sitting, after one course. It is, and rightfully so because storytelling has become a crucial component of the most successful marketing campaigns. Storytelling is an incredibly valuable tool for you to add to your proverbial marketing tool belt. Storytelling is an art form as old as time and has a place in every culture and society. An art.

Struggling with Digital Stories? Follow These Storytelling Tips For Your Blog

Marketing Insider Group

With the massive shift of marketing budgets to digital marketing, many brands are struggling with how to connect with today’s buyers demanding more authentic content, storytelling is becoming increasingly important. But many brands struggle with storytelling. Video.

17 Engaging Video Content Types that People Love to Watch

Single Grain

This post about the best types of video content that keeps people engaged has been updated for 2020. In 2020, consumers are watching more video content than ever before. Now, it’s arguably the most effective strategy you can use to connect with your audience. watch video content.

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Control the Conversation with Disruptive Video Storytelling

Vidyard

The answer, at least in part, is their use of disruptive storytelling. With disruptive storytelling, Benioff took a huge bite out of Oracle’s market share and Salesforce has grown to a $65 billion company. This is the term used when video views ‘blow up’ and reach phenomenal numbers. Unfortunately, this doesn’t necessarily translate to sales and shouldn’t be your number one goal for every video. Meet the Video Disruptors.