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A Product Storytelling Framework from an Unlikely Seasonal Source

Contently

But before Rudolph became famous through television and his theme song and a verified Instagram account (just kidding about that last one)… Rudolph was a viral marketing program for a then-major U.S. Product Storytelling Framework. So why do I say the Rudolph story is a perfect product storytelling framework for all of us today?

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What is Data Storytelling and How Can Marketing Dashboards Help You Succeed with It?

ClickDimensions

It also ignores that storytelling is an integral part of our cultures and humanity. Data storytelling is no different. What is data storytelling? What is data storytelling? Researchers believe storytelling became part of our culture even before language was fully developed. What story is the data trying to tell?

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Does Marketing Have A Marketing Problem?

Marketing Insider Group

With so much fun stuff to do on our phones, we started to ignore boring and self-serving banner ads on websites and television. Helpful content , Thought Leadership , and brand storytelling are the new game for marketers. Speak an ugly lie and your audience will reward you with anger. So what is marketing going to do now?

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How brands should react to market slowdowns

Martech

At the time, most of their dollars went into linear television and radio since digital options weren’t available, but even today, linear can still drive increased engagement during a slowdown. Each recession reflects similar consumer behavior: people go out less, spend more time at home and tend to watch more television.

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TV advertising: 6 key trends to watch in 2024

Martech

Television advertising has undergone significant transformations in recent years, and 2024 promises to be no different. Integration of AI-driven personalization As artificial intelligence (AI) continues to impact every sector, we expect to see a revolution in how advertisers use it to personalize ads and engage audiences.

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Storytelling for ephemeral media

Digital Marketing World Forum

“It’s all about the storytelling – everything we do. Storytelling is at the centre.” It was the idea of storytelling that Nucco Brain was founded on almost six years ago – that brands could communicate better with people by finding their story and telling it well than with fancy taglines and flashy TVCs.

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Top Content Marketing Questions Answered

Marketing Insider Group

What’s going on here is that marketers have become storytellers and concept creators. We’ve applied the age-old notion of communicating through narrative to traditional advertising concepts, enabling us to build a bridge with our audience. Content marketing is the gap between what brands produce and their audience actually wants.