Tony Zambito

MAY 5, 2021

In the world of brand storytelling, accomplishing a similar end is extremely difficult. The results can often be brand storytelling and content that fails to connect and is meaningless to an audience of buyers. However, it is important to know the right things to consider and the wrong things to avoid.

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Marketing Insider Group

JUNE 1, 2020

But, if we dig a little deeper into why empathy is so important, we can uncover one of the most effective tools in the world for connecting with people and driving results – storytelling. Storytelling is the art of drawing out empathy from both storyteller and audience. The Power of Storytelling in Action.

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Marketing Insider Group

JUNE 8, 2020

If you’re reading this, then I think you probably get the value of brand storytelling. Storytelling has been a pillar of content marketing for some time, but stories aren’t just great for consumer audiences. She’s a highly-regarded marketing leader, and she totally gets why storytelling matters. Quick Takeaways.

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Storytelling CMO Paid Search Agency Companies 286

Stevens & Tate

NOVEMBER 11, 2022

Storytelling is an integral part of marketing your brand effectively. It allows you to convey your message and your values to your audience, all while making it easy for them to relate and connect to you on a more personal level by capturing their interest and inciting specific emotions. Top 5 Storytelling Techniques You Should Avoid.

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Contently

DECEMBER 13, 2022

As your prospects move through the buyer’s journey, good storytelling helps ensure your brand is top of mind, especially when it’s time to make a purchasing decision. This generally happens at the upper stages of the marketing funnel, where the priority is building your brand’s initial relationship with your audience.

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Zoominfo

OCTOBER 5, 2021

Nothing captivates an audience like a great story—no matter what industry you work in. Storytelling has long been used to activate a reader’s imagination through an interactive narrative. Brand storytelling in particular uses this narrative to share company values while connecting customers to a company. Keep reading!

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Contently

JANUARY 22, 2021

That’s why social impact storytelling was one of the top content trends I presented in our State of Content Marketing 2021 trends webinar (which you can get on-demand here.). Social impact storytelling needs to be a part of your content strategy in 2021. When possible, align your social impact storytelling with a product.

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Content Marketing Institute

FEBRUARY 20, 2024

Great brand stories can attract and retain attention long enough to develop trust with your audience no matter where they are in their journey. But to get great stories, marketers must shift their storytelling thinking.

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Contently

JUNE 29, 2021

But they also had a goal of appealing to a younger audience that would become the C-suite of tomorrow. ” One thing Westbrook appreciates is the way Contently has helped Dell Perspectives take their storytelling ambitions to new heights. We’re trying to encourage women to pursue careers in STEM.

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Storytelling B2B Thought Leadership Thought Leadership Ideal Customer Profiles 107

Marketing Insider Group

AUGUST 19, 2019

When you tell that story well it gets audiences deeply invested, increasing the value of a product or service substantially. When identity, values and experiences are core brand differentiators, storytelling becomes essential. They want to hear your story and how it aligns with their own. Vital to […].

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Contently

DECEMBER 21, 2022

Product Storytelling Framework. So why do I say the Rudolph story is a perfect product storytelling framework for all of us today? Let’s look at Rudolph through a marketing storytelling lens. What’s the audience’s problem? named Rudolph did go viral: 2.4 million shoppers. The problem.

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Oktopost

NOVEMBER 14, 2023

Born storyteller Solveig Rundquist , Senior Content Manager at Mentimeter, joins host Olivia Messina to discuss how she incorporates storytelling into her content marketing and the data-driven strategies she’s implementing across social to drive results. But tell me a story and it will live in my heart forever.”

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Hannon Hill

NOVEMBER 3, 2022

Stories and storytelling has been around since ancient times. Forming an emotional connection between your audience and your organization has never been more critical. Learn how to connect with your audience in this week's blog on storytelling. Stories educate, unite, give purpose and connect.

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Content Marketing Institute

OCTOBER 12, 2023

Purdue University let a girl envision her future, and audiences followed along. The storytelling unseated Purdue’s previous No.1 1 video on its YouTube channel which had 15 years of views. Discover the four lessons it teaches to manifest better video marketing.

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Storytelling Video Marketing Youtube Advertising Channels 96

DivvyHQ

MARCH 7, 2023

Are you using storytelling in your marketing? Check out our latest article on the benefits of storytelling and how to develop a storytelling strategy that works for your brand. You should be!

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Heinz Marketing

SEPTEMBER 14, 2023

Whether communicating out to your team, cross functionally to colleagues, or upwards to executives, effective storytelling assuages fears, gains and maintains buy-in, and grants the clarity people need to engage. In our case, it is storytelling’s triumph over resistance. And so we come to 5: showing the obstacles overcome.

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Heinz Marketing

SEPTEMBER 26, 2023

With the ever-increasing competition for your audience’s attention, the art of the “cold open” has become a powerful tool to capture your prospect’s interest from the very beginning. Handley emphasizes the importance of understanding your audience’s pain points, needs, and interests.

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B2B Storytelling Impressions B2B Sales 124

Stevens & Tate

FEBRUARY 10, 2022

When it comes to any type of marketing effort, engaging your audience is of utmost importance. Keeping your audience interested is probably the biggest challenge. To ensure that your audience remains engaged, you need to use the power of brand storytelling. Why is Storytelling Crucial to Marketing?

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ClearVoice

DECEMBER 29, 2020

One of those is the endless pursuit brands have with being considered a great storyteller. And for those who are concerned about the lifecycle of their leads and their base, storytelling can be a captivating and effective way to keep audiences engaged. 6 storytelling myths in marketing.

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Content Standard

SEPTEMBER 21, 2023

What implications do these habits have for how marketers think about the brand storytelling? In this episode of Content Disrupted, Todd Unger, Chief Experience Officer and SVP of Marketing and Member Experience at the AMA introduces the concept of the 10-second customer journey and its impact on brand storytelling in the digital age.

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Storytelling Digital Marketing Funnels Brand Identity Branding 84

Contently

MARCH 9, 2020

Last week, I explored the first of the four elements of great storytelling: relatability. Unfortunately, it often doesn’t make for very good content or storytelling. All things the audience had likely never seen before. Relatability draws your audience in, then novelty holds their attention. It makes sense.

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Valasys

SEPTEMBER 20, 2023

When it comes to content marketing, you want to ensure that your audience connects with your product or service, and storytelling may help you achieve that goal. With so much competition in the market, organizations may find it challenging to stand out and connect with their target audience. What Is Storytelling?

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Storytelling Content Marketing Brand Identity Branding 59

Trade Press Services

OCTOBER 16, 2023

Creating content that captures your audience’s attention, engages their emotions and communicates your message is a balancing act. That secret ingredient is brand storytelling. It is a timeless art that entertains and educates audiences, regardless of the industry, and can be applied across many communications mediums.

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Storytelling Brand Identity Branding Tips 52

EveryoneSocial

MAY 4, 2020

Whether you work in the marketing department or not, you’ve probably heard more industry experts and brands focused on storytelling. Brand storytelling has been around for years and you probably have numerous companies in your mind right now that tell great stories that often reflect their mission or brand values. . Here’s why. .

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Storytelling Paid Search Agency Mobile Advertising Marketing & Strategy 70

Sprout Social

FEBRUARY 15, 2024

Audience engagement is all about the connection your audience feels with your brand and the actions they take as a result of it. In general, audience engagement, and social media engagement in particular, isn’t easy to come by. In this article, we’ll explore audience engagement benefits and strategies.

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The Forward Observer

FEBRUARY 23, 2024

The Perfect Story: How to Tell Stories that Inform, Influence, and Inspire by Karen Eber About the Book Learn how to take any story and make it perfect—from storytelling expert Karen Eber, whose popular TED Talk on the subject continues to be a source of inspiration for millions. What makes a story perfect?

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FMG Suite

FEBRUARY 2, 2021

Marketing is simply another form of storytelling. When you recognize that the best marketing methods are all about storytelling, then the channels you use to communicate that story become less important. When done right, digital marketing is simply digital storytelling. Digital storytelling spreads. It’s magnetic.

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Martech Advisor

MARCH 19, 2020

World Storytelling Day is on Friday, March 20, this year. While celebrating the art of storytelling, let's also explore how to use extended reality (XR) for storytelling in marketing to influence customers, create memorable experiences, and drive engagement. Storytelling offers a new closing technique. Let's find out.

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B2B Digital Marketer

AUGUST 3, 2023

Harnessing the Power of Emotion: Master the Art of Primal Storytelling for Enhanced Conversions Introduction Welcome to another episode of B2B Digital Marketer! In this episode, we delve into the fascinating world of primal storytelling and its immense power in connecting with prospects and customers. Our guest, Anthony L.

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B2B Digital Marketer

MAY 11, 2023

Our guest, Kate, a seasoned marketing expert, highlights the importance of moving beyond traditional storytelling and embracing genuine connections with your target audience. Podcast Timestamps/Outline 01:17 – Introduction 04:57 – Focus on customer and brand conversation, not storytelling.

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Content Marketing Institute

AUGUST 1, 2023

You already know how storytelling connects your brand with audiences. But you might not realize how powerful it can be in product marketing, too. Robert Rose explains how stories help you teach customers to care about what makes your product unique Continue reading →

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Contently

JULY 10, 2019

Cue data storytelling. The Rise of Data Storytelling. If you only dish out content about your organization’s updates, you’re not showing you truly understand what actually matters to your audience. The Impact of Data Storytelling. You learn much more about your target audience in the process.

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Marketing Insider Group

JANUARY 8, 2018

Emails that no one reads, fliers pinned to bulletin boards no one notices, and all hands meetings in which the entire audience is checking social media on their phones. The post A Storytelling Approach to Internal Communications appeared first on Marketing Insider Group. Why won’t employees pay attention?

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Content Marketing Institute

AUGUST 9, 2021

But if you don’t deliver on that, your audience will make their own conclusion. Continue reading → The post Try these Storytelling Structures To Build, Strengthen, or Repair Your Brand appeared first on Content Marketing Institute. A slick logo, tag line, and mission can make the claim your brand is the most distinctive.

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Contently

FEBRUARY 12, 2018

You need to create content that will educate and inspire your target audience and drive meaningful business results. For the past six years, I’ve been obsessed with understanding how storytelling can transform a business. If you want to be consistent, your entire company needs to believe in the power of storytelling.

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Convince & Convert

MARCH 19, 2015

But here’s the key question: How do companies get started with storytelling? Everyone Is a Storyteller. The first and probably most important step is recognizing that every company can be a storyteller, and every company has good stories to tell. You have to ask yourself, “Will this story be interesting to my audiences?”

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Content Marketing Institute

DECEMBER 12, 2019

Many marketers take the “brand” in brand storytelling too literally. But when done well, brand storytelling is a differentiator and memorable opportunity to engage an audience. Continue reading → The post How to Do Brand Storytelling in 3 Successful Ways appeared first on Content Marketing Institute.

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