The Complete Guide to Audience Research, Segmentation, and Targeting

Marketing Insider Group

How well do you know your audience? Audience research is a critical part of developing any marketing strategy but it’s not always given the time and attention it really needs. According to a survey of 1,600 marketers , a shocking 65% never or rarely conduct audience research.

3 Audience Segmentation Trends Shaping Digital Marketing in 2021

Zoominfo

In 2021, digital marketers are segmenting audiences and focusing on quality over quantity. Segmenting audiences to target your ideal customer while also complying with privacy laws can be a tricky dance.

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The Evolution of B2B Marketing Segmentation – Where Do You Stand?

Inbox Insight

This short article identifies key shifts in gear when it comes to segmenting and targeting B2B audiences. Read on to discover how B2B marketing segmentation continues to evolve to deliver better results and return on investment. Cue micro segmentation….

Targeted Email: Segmenting Customers by Average Order Value

SendX

While using email segmentation to play the “long game” (i.e., drip sequences to build a relationship with your audience) is vital to the ongoing success of your business, you also need to know how to target specific customers to spur immediate sales, as well.

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4 Data-Driven Steps To Drive Successful B2B Demand Generation

Fact: Good data lives at the core of every successful B2B demand generation strategy. Without quality data, it’s nearly impossible to identify and segment your target audience and create messaging that speaks to their values and interests. Whether you’re stepping into a new position or you’re new to demand generation, learning the tricks of the trade can be, well, tricky. In this eBook, you’ll discover how to improve your demand generation program—and your bottom line.

Identifying Buyer Profiles: 5 Ways To Segment Your Marketing Audience

Oracle

We, as outbound marketers, owe it to our audiences to make sure that the information we’re offering is of the highest relevance and value. As such, you need to face the tough question: Is your email marketing messaging truly resonating with your audiences? (In The challenge arises when you apply that to outbound mass marketing; without the right targeting and segmentation strategy , you might as well just walk over to that aforementioned security guard and give yourself up.

How B2B Buyer Insights Provide Next Level Marketing Segmentation Success

Inbox Insight

This article takes a deeper dive into how taking a more granular approach to segmenting your audience is crucial. Read on to uncover how B2B marketing segmentation is advanced by B2B buyer insights…. Creating priority segments among your target accounts.

Audience Segmentation with Predictive Audiences | AI for All

Marketo

Audience segmentation. With our Predictive Audiences capability coming soon, Marketo Engage is transforming this fundamental piece of marketing in the most powerful way – through artificial intelligence. Audience Segmentation: The Great Balancing Act.

9 Tips To Get Seen By Your Email Target Audience

SendX

This makes it difficult to get seen by your target audience. Segment sender names The subject line isn’t the only “first thing” the recipient sees. Use customer buying behavior, website visitation behavior, and social media analytics to segment your email marketing list.

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50 Email Segmentation Tips You Need to Use Now

Optinmonster

Email segmentation can drastically improve the effectiveness of your email marketing campaigns. In this guide, we’ll share 50 email segmentation ideas that the pros use to create targeted email lists. Because smart marketers know the value of email list segmentation.

How to Create Lookalike Audiences & Target Ideal Customers Like a B2C Pro

Zoominfo

If only you could clone the best customers produced from your account-based marketing campaigns… Well, you basically can, using a well-known and effective trick in the B2C toolbox that B2B types should be eager to adopt: lookalike audience targeting. What is a Lookalike Audience?

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Segmentation: Streamlining Your Focus to Grow Revenue

Heinz Marketing

Segmentation is a great tool to help laser your focus on that magic 20%. It is the process of separating your target audience into groups based on the certain traits or factors. Benefits to Segmentation. Popular Types of Segmentation.

Ultimate Guide to Email Segmentation [Definition, Benefits and Best Practices]

SendX

In this in-depth email list segmentation guide, you are going to learn all you need to know about email segmentation. I will talk about the email segmentation basics and the importance of segmenting your emails list. What is email segmentation?

AI-driven Audience Segmentation Adds Value to B2B Marketing

TrueInfluence

For B2B marketers, audience segmentation can be a game changer when it comes to organizing audiences into smaller groups. How Audience Segmentation Delivers B2B Value. What makes audience segmentation so valuable is the focus it brings to marketing efforts.

B2B Audience Building & Segmentation Best Practices Part 3: Real-Time and Predictive Data.

Oracle

Building up your audience and then delivering the right messages to the various cross-sections of your audience is how you succeed in the modern marketing world. Let’s quickly review what B2B audience building and segmentations looks like at that stage. Segmentation.

LinkedIn for Business: 4 Ways B2B Marketers Can Reach Their Target Audience

KoMarketing Associates

I recently wrote about 5 ways B2B marketers can optimize their LinkedIn advertising, including tips around ad copy, creative, targeting, and utilizing specific types of campaigns. Matched Audiences on LinkedIn. One of these is matched audiences.

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How Segmenting Your Content Strategy Can Work Wonders

Biznology

Then, you might realize your product or service might be attractive to different audiences for different reasons, so you might write content to target that audience differently. That’s the foundation of content segmentation, but what might that look like?

Segmenting your content marketing

Biznology

If everyone just pumps out more and more content, how will audiences have time to read it all? In this webinar, find out how to identify that unique something that marks your offerings and your audience as different from the competition. You’ll learn several ways of segmenting your content for your audience so that your content isn’t the same old stuff shoved at the same old people. The post Segmenting your content marketing appeared first on Biznology.

B2B Audience Building & Segmentation Blog Series, Part 1: Bringing More of Your Data Together

Oracle

Today, let’s look at your B2B audience building and segmentation capabilities. It also means enriching the data you have so it becomes more useful for targeting and understanding your audience. Audience Building. Segmentation.

The Marketer's Guide to Segmentation, Targeting, & Positioning

Hubspot

I once heard a new business owner define their target market as … wait for it … “everyone”. While it’s nice to believe that everyone would be interested in purchasing your product or service, it’s not wise to define your target market as such. This is where segmentation, targeting, and positioning come into play. We developed this guide to help you understand how and why you should invest time into better understanding your audience and targeting your marketing.

Customer Segmentation: How to Woo Leads with the Right Content

Zoominfo

When you get customer segmentation right, you not only show leads content that makes sense to them, but you get your audiences excited about buying from you. What Is Customer Segmentation? Customer segmentation is a marketing strategy that organizes buyers into groups.

What Are the Benefits of Market Segmentation?

Sharpspring

Exploring the benefits of market segmentation can help you! In its simplest terms, market segmentation divides your customers into groups based on a set of characteristics. There, you’ve just segmented your market, but you can go much deeper. Market Segmentation Characteristics.

What Is Customer Segmentation? A No-Frills Guide For Marketers

Kabbage

This process is referred to as segmentation. But, as intuitive as this may seem, many marketers are afraid they’ll miss out on opportunities that would have been otherwise available with a broader target audience. In this post, we’ll take a look at customer segmentation, understand what role it plays in marketing today, and highlight some of the marketing challenges associated with it. Customer Segmentation Defined. 1) Target markets are defined too loosely.

B2B Audience Building & Segmentation Best Practices, Part 2: Centralizing Data and Speaking.

Oracle

Building out your audience and then segmenting that audience to ensure you’re delivering the right message to the right people is critical. Let’s quickly review what B2B audience building and segmentations looks like at that stage. Audience Building.

Customer Segmentation Strategies All Marketers Must Learn

Marketing Insider Group

The solution: customer segmentation strategies. The Benefits of Customer Segmentation. Expertly executed customer segmentation strategies can benefit your brand in several ways. Customer segmentation can assist you in crafting and delivering effective retention campaigns.

What Is Customer Segmentation? A No-Frills Guide For Marketers

Kabbage

This process is referred to as segmentation. But, as intuitive as this may seem, many marketers are afraid they’ll miss out on opportunities that would have been otherwise available with a broader target audience. In this post, we’ll take a look at customer segmentation, understand what role it plays in marketing today, and highlight some of the marketing challenges associated with it. Customer Segmentation Defined. 1) Target markets are defined too loosely.

Exploring Common Audience Segments for B2B Marketing

Leadspace

With the right database management solution, marketers can use B2B segmentation to amplify their results (and boost revenue). Segmentation is critical across the board, from Account-Based Marketing to inbound lead qualification, nurture programs to sales plays, and beyond.

List Segmentation: The Key to Email Marketing

Zoominfo

Enter email list segmentation—the key to successful email marketing. Today’s blog post answers your most pressing questions about list segmentation and explains why you should segment your lists today. The Beginner’s Guide to Email List Segmentation. What is list segmentation? List segmentation is exactly what it sounds like – the process of breaking up an email list into several smaller, more targeted lists. How do I segment my email lists?

What is: site targeting?

Choozle

Choozle’s self-serve digital advertising platform is built on the principles of transparency and flexibility to place your digital ads in front of your targeted audience, when you want, and where you want. What sites can I target? Unique advantages of site targeting.

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A Guide To Identifying Your Target Market

Zoominfo

There’s a saying in marketing that goes, “if you’re targeting everyone, you’re targeting no one,” and for the most part, I agree with it. Before you can personalize any content or messaging, you need to identify your target market. How To Identify Your Target Market.

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Turbocharge Your Segmentation with RFM Scoring

Oracle

How can you identify your key customer segments in order to provide a contextually relevant experience, with the goal of increasing retention and ROI? And once you’ve identified these segments, how can you quickly take action on these insights? Oracle Responsys leverages all of these customer signals with a unique data science approach that combines message engagement and purchase behavior to generate personas that you can analyze, target or personalize messages to.

Why Geographic Segmentation Still Matters in 2019

readwrite

The post Why Geographic Segmentation Still Matters in 2019 appeared first on ReadWrite. Marketing audience targeting business Entrepreneur geofencing geographic segmentation geolocation geospatial data marketing retail segmentation startupWhere customers live plays a big role in what they buy — and smart brands will take that into account as they develop offerings.

How to Find Your Target Audience

Hubspot

The shoe brand is a global company that's been around since 1966, using their tagline "Off the Wall" as an ode to their first core audience: skateboarders. This approach shows the company's deep understanding of marketing to multiple target audiences. What is a Target Audience?

Why Limit Your Reach? Audience Targeting without the Cookies

TrueInfluence

The demise of third-party cookies will undoubtedly create obstacles for audience targeting, but it’s also an opportunity for artful advertisers to establish stronger data practices. Audience Targeting without Third-Party Cookies. Implement MAID targeting.

Why Limit Your Reach? Audience Targeting without the Cookies

TrueInfluence

The demise of third-party cookies will undoubtedly create obstacles for audience targeting, but it’s also an opportunity for artful advertisers to establish stronger data practices. Audience Targeting without Third-Party Cookies. Implement MAID targeting.

8+ Tips for B2B Custom Audience Targeting

KoMarketing Associates

Long red ladder to goal target business concept. All paid platforms allow you to create custom audiences based on cookies, emails, telephone numbers, and in some cases even home addresses. Google allows you to target users based on tags and list uploads: Tag: Interactions on your site.

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5 Best Practices For Your Targeted Email Marketing Segmentation Strategy

ConvertKit

No matter what persuades an audience member to join your list, you’ll want to keep their reasoning in mind as you create a targeted email marketing segmentation strategy. But as you start to invest more time and energy into your targeted email marketing, you’ll want to prioritize email segmentation. Instead, we recommend creating subsets of your email list to improve your targeted email marketing. Why is email segmentation important in email list growth?