Webbiquity

AUGUST 6, 2020

Those are among the findings in the 2020 State of B2B Influencer Marketing Research Report , just published by the team at TopRank Marketing. 78% of marketers credit them for increased social reach, while 64% say they help increase the credibility of brand content, and 62% believe they help increase share of voice.

Research 243

Research B2B Marketing B2B Budget Programs 243

Sprout Social

DECEMBER 9, 2020

But even amid the panic and the uncertainty, people found new ways to connect with each other through social media trends. This gives us a glimpse into just how big of an impact you can make if you know how to capitalize on the trends that are capturing your audience’s attention. Soon, brands joined in on these trends too.

Trends 126

Trends Social Media Analysis Creativity 126

Modern B2B

MARCH 28, 2024

The Rise of AI in Marketing Research Artificial Intelligence has emerged as a game-changer in marketing research. From analysing customer sentiments on social media to predicting purchase behaviour based on browsing patterns, AI empowers marketers to extract actionable insights from complex datasets.

Marketing AI 52

Marketing AI Research Ethics Correlation 52

Buffer

OCTOBER 6, 2022

Welcome to the sixth and final (for now) installment of Social Proof with Katelyn Bourgoin. What I knew was that I wanted to expand my audience beyond Atlantic Canada, which is where I'm based and where most of my clients are. I was also working on growing my social media following to grow awareness of the company more broadly.

Newsletter 68

Newsletter Paid Search Agency Advertising Agencies Twitter 68

Contently

NOVEMBER 22, 2021

With few in-person events or meetings and most people working from home, everyone had to rethink how they communicated with their audience. Prioritize your audience’s needs over your sales message. Look for new ways to reach your audience. As always, social media played a large part in distributing content.

B2B Marketing 174

B2B Marketing Research Content Marketing Marketing Budget Creation 174

Sprout Social

AUGUST 26, 2021

As marketers, it’s our job to know our target audience’s needs and preferences. It’s why we conduct market research every year to better understand what our customers want and uncover new business opportunities. But sometimes market research alone isn’t enough, especially when consumer preferences can change overnight.

Social Media 144

Social Media Research Social Marketing Media 144

KoMarketing Associates

AUGUST 29, 2018

When it comes to business marketing content, new research suggests that B2B audiences are finding it in a wide range of places. Recently, Clutch conducted a survey to determine how and where B2B audiences are encountering business-related content. B2B Audiences and the Buying Process. B2B Audiences and the Buying Process.

Social Media 120

Social Media B2B Media Purchase Intent 120

Hinge Marketing

SEPTEMBER 14, 2022

How do our target audiences find our firm? About the Research. At the Hinge Research Institute , we’ve studied more than 40,000 buyers and sellers–giving us unparalleled insight into the professional services industry. Our research found that the perception of a highly visible firm fell from 23.1% in 2020 to 14.6%

Research 114

Research Service Budget Programs Social Media 114

Trade Press Services Newsletter

APRIL 4, 2024

Research shows that around 144 million Americans listen to podcasts monthly. Benefits of Being a Podcast Guest As a podcast guest, thought leaders and companies can establish their credibility, expand marketing reach, and connect on a meaningful level with target audiences. To captivate and engage the audience, focus on storytelling.

Impressions 297

Impressions Practices Best Practices Thought Leadership 297

Contently

JUNE 29, 2021

The site earned a Digiday Content Marketing Award for Best B2B Branded Content Site in its first year thanks to a blend of unique research, reporting, and insights. But they also had a goal of appealing to a younger audience that would become the C-suite of tomorrow. Immediately, the content was a hit.

Storytelling 107

Storytelling B2B Thought Leadership Thought Leadership Ideal Customer Profiles 107

markempa

MAY 30, 2017

To do a detailed audience analysis to help marketers understand how they can improve marketing accuracy. Mathew works with Salesforce and is the Principal of Marketing Insights to talk about the just released report, B2B Personas: Targeting Audiences. What motivated you or inspired you to do this research?

Linkedin 297

Linkedin Research Studies B2B 297

Valasys

JANUARY 30, 2024

Comprehending your audience in the ever-changing digital marketing realm is essential for assembling effective social media campaigns. To truly unlock this understanding, tapping into the power of market research is crucial. Instead, they result from careful market research, strategic planning, and meticulous execution.

Social Media 40

Social Media Research Social Marketing Planning 40

Zoominfo

OCTOBER 16, 2018

Reddit —the self-proclaimed front page of the internet—is a social networking site with more than 330 million monthly active users. Reddit is more than just a social networking site. The platform offers a unique and untapped goldmine of market research. This is beneficial for research as it encourages more open-ended discussion.

Research 159

Research Peer-to-peer Marketing Automation Services Zoominfo 159

Content Marketing Institute

FEBRUARY 15, 2023

If a brand forces its taste in visual content, will the audience follow? New research reveals that and more about what marketers think about visual social media content. Continue reading →

Fulfillment 111

Fulfillment Research Design Social Media 111

Hinge Marketing

FEBRUARY 27, 2020

“How can I use research as marketing content?” Today, about 1 in 5 B2B companies are publishing primary research and using it to reach new audiences, generate leads, and as validation for their services. With so few companies taking advantage, primary research can be the secret weapon in your content strategy.

Distribution 118

Distribution Promotion Research Webinar Metrics 118

QuanticMind

JANUARY 10, 2020

Social media presents a unique opportunity for advertisers. Here, we’ll lay out some best practices and things to keep in mind when leveraging social media to find your audience. Once you have these basic demographics defined, consult publicly available data for how this maps to the various social media networks.

Social Media 52

Social Media Media Paid Social Agency Mobile Advertising 52

Kapost

NOVEMBER 9, 2016

Social media is not a one-size-fits-all marketing strategy , and it requires constant vigilance to maintain. We may write (and think and speak) in 140 characters or less, but ask any social media manager and they will tell you executing a good strategy goes beyond penning a few witty tweets. How to Reach Your Audience on Social.

Peer-to-peer 119

Peer-to-peer Enterprise Management Buyer Personas Ideal Customer Profiles 119

nDash

OCTOBER 13, 2022

But your pitch will need more than just an idea, and that’s where good research comes in. Getting Started with Research. Who is their audience? While researching a brand, make sure your idea meets the brand’s needs. Research Tools for Content Writers. Research your idea before pitching a content idea.

Research 98

Research FAQ Training Amazon 98

Hubspot

FEBRUARY 27, 2020

It's important to keep that concept in mind when you're learning about social media target audiences. Since you can't target everyone (though you can sell to anyone), you have to define, identify, and understand your audience so you can speak to them on social media. How to Find Your Target Audience on Social Media.

Social Media 99

Social Media Buyer Personas Media Guidelines 99

Excelsior Research

FEBRUARY 7, 2022

Why Keyword Research is necessary for your website rank? To understand how keyword will scale your website ranking, you need to know how keyword research will play a vital role in your digital presence. Why Keyword Research is necessary for your website rank? The activity that will help your website rank is Keyword Research.

Keywords 98

Keywords Research Marketing Websites SERP 98

BuzzSumo

JULY 29, 2020

Whether you’re looking to improve your YouTube engagement or get started, keyword research is vital. Why Bother with YouTube Keyword Research? You want to optimize your videos for keywords that relate to your videos and your audience’s interests. Effective YouTube keyword research ( and optimization ) is the key to engagement.

Youtube 129

Youtube Keywords Research Effectiveness 129

KoMarketing Associates

FEBRUARY 5, 2019

As B2B marketers face several challenges when it comes to resonating with their target audience, new research shows that B2B buyers may place more emphasis on their emotions during the customer journey than previously thought. Social Media and the Influence on the Buying Process.

B2B Marketing 159

B2B Marketing Research B2B Custom Publishing 159

DivvyHQ

OCTOBER 24, 2023

Start with the basics: know your audience and give them what they want! Sure, this might be easier said than done, but Victor Blasco of YumYum Videos is on the Divvy blog today with a behind-the-scenes look at how to do audience research to guide your video marketing strategy.

Research 82

Research Video Marketing Marketing & Strategy Marketing Strategy 82

Marketing Insider Group

MAY 15, 2023

In this article, we’re outlining everything you need to know about B2B digital marketing, from identifying your target audience and analyzing competitors, to exploring different digital channels and building trust with your customers. Identify Your Target Audience Once you understand your brand’s mission, you need to understand your audience.

B2B Marketing 311

B2B Marketing B2B Buyer Personas Mobile Advertising 311

Hubspot

DECEMBER 10, 2019

In college, research was always my favorite part of writing papers. But, even though I love research, it's not exactly my forte — and I know I'm not alone. Conducting market research is a necessity for both B2B or B2C companies. If you find yourself striking out during the research process, we've got you covered.

Research 69

Research Customer Satisfaction Hubspot Lead Scoring 69

Content4Demand

DECEMBER 6, 2022

In a recent Content4Demand webinar, Research Campaigns: Tell Stories With Data for “Campaigns in a Box , we shared a great deal of information about how Allyson Havener, VP of Marketing at TrustRadius , used research campaigns to identify and target specific new audiences. ” The report is just a part of that.

Research 52

Research Campaigns B2B Thought Leadership Paid Search Agency 52

Heinz Marketing

JANUARY 14, 2022

In marketing, this is true in a literal sense, as our grasp of audiences and individuals is the key to reaching them. Some channels will work better at scale than others, but that one enterprise buyer you are targeting might be in a niche channel and not see your carefully written social blasts. So how do you find folks?

Research 104

Research Enterprise Management Tips Work Management 104

Hubspot

NOVEMBER 5, 2019

In 2018, 40% of people used social media channels for aspects of product research. With younger generations getting more and more connected to social media platforms, the amount of product research done on these platforms is likely to grow. By now, you might be on all the major social media platforms. Facebook.

Paid Content 94

Paid Content Research Product Youtube 94

Martech

DECEMBER 6, 2021

And brands that are doing precisely that this holiday season are arming their teams with the most accurate, real-time consumer research possible. Let’s see how that looks and ways your brand can still take advantage of opportunities that consumer research has to offer this holiday season. The state of holiday gifting.

Differentiation 103

Differentiation Research Brand Identity Branding 103

Conductor

APRIL 21, 2020

Now more than ever, it is important for marketers to understand and address the questions of their audience. With this in mind, we created this list of Covid-19 keyword research tips so you can identify the terms that matter most to your customers and support them through this hard time. When will it be safe to fly again?

Keywords 111

Keywords Research Tips SERP 111

Hinge Marketing

JANUARY 9, 2020

Source: Seismic, Hinge Research Institute. According to LinkedIn , there are more than two million posts, articles, and videos added to that social media platform every day. In fact, in the Hinge Research Institute’s 2020 High Growth Study of Professional Services Firms, content creation is the top priority. The secret is out.

Research 118

Research Co-Registration Brand Identity Branding 118

Modern B2B

SEPTEMBER 28, 2023

Quantitative research: Unveiling insights from numbers Quantitative research involves the collection and analysis of numerical data. Surveys, social media monitoring, and data analytics are the most common methods used in quantitative research. If you need to identify patterns, quantitative research is appropriate.

Research 52

Research B2B Marketing B2B Thought Leadership B2B 52

Content Standard

DECEMBER 6, 2023

This is especially true if they veer too far from the top-of-mind concerns of your audience. The answer is market research. A market research-enhanced content strategy keeps rhythm with the focus of healthcare decision makers. other areas of business) have been a bright spot in my life as a healthcare tech writer.

Enterprise Management 69

Enterprise Management Work Management Marketing Management Tactics 69

Hubspot

JULY 23, 2020

In 2019, the HubSpot Social Media Team set out to evaluate new opportunities for the brand to create and engage with the specific user communities on Facebook. Facebook Groups allow our audience to connect with each other and have valuable discussions. We know that today’s Facebook user behavior is shifting.

Facebook 82

Facebook Hubspot Communities Marketing Proposals 82

PureB2B

SEPTEMBER 16, 2020

In the world of digital and social media marketing, one thing remains true- it’s hard. How, where, and why do I begin this research? Research Recommendations. When you start researching content syndication vendors, you’ll realize there is almost no end to amount of solutions that are available. Research Recommendation.

Vendors 110

Vendors Research Top of Funnel Tips 110

Business Brainz

MARCH 21, 2021

ABM is more than just identifying the target audience, reaching them, and engaging in a personalised way. Why research for ABM? Researching about all high-value accounts can help in the attainment of an enhanced level of personalisation across all accounts. How research can humanize ABM?

Account Based Marketing 100

Account Based Marketing Research ABM Paid Search Agency 100

Hubspot

DECEMBER 10, 2019

In college, research was always my favorite part of writing papers. But, even though I love research, it's not exactly my forte — and I know I'm not alone. Conducting market research is a necessity for both B2B or B2C companies. If you find yourself striking out during the research process, we've got you covered.

Research 63

Research Customer Satisfaction Hubspot Lead Scoring 63