Trade Press Services Newsletter

MARCH 7, 2024

Have you ever dreamt about writing and publishing a book? For many, the dream of finishing a manuscript and publishing it can seem out of reach. Book publishing is a multifaceted industry with several key players—authors, literary agents, publishers, editors, distributors, booksellers, and libraries.

Paper 311

Paper Thought Leadership Planning Storytelling 311

Zoominfo

OCTOBER 5, 2021

Nothing captivates an audience like a great story—no matter what industry you work in. Storytelling has long been used to activate a reader’s imagination through an interactive narrative. Brand storytelling in particular uses this narrative to share company values while connecting customers to a company. Keep reading!

Storytelling 130

Storytelling Examples Brand Identity Branding 130

Contently

JANUARY 22, 2021

That’s why social impact storytelling was one of the top content trends I presented in our State of Content Marketing 2021 trends webinar (which you can get on-demand here.). Social impact storytelling needs to be a part of your content strategy in 2021. When possible, align your social impact storytelling with a product.

Storytelling 211

Storytelling Trends Ethics Content 211

Contently

JULY 10, 2019

Cue data storytelling. The Rise of Data Storytelling. If you only dish out content about your organization’s updates, you’re not showing you truly understand what actually matters to your audience. The Impact of Data Storytelling. You have much more flexibility in publishing and promoting engaging content.

Storytelling 155

Storytelling PR Marketing & Strategy Press 155

Marketing Insider Group

APRIL 17, 2023

This article dives into the what, why, and how of Gen Z subcultures in hopes to better understand the needs of one of today’s youngest target audiences. SEO: How To Generate More Clicks From Your Current Rankings By Ann Smarty You’ve already published content that reigns supreme in the eyes of Google. What Is Brand Storytelling?

Paid Search Agency 335

Paid Search Agency Content Marketing Lead Scoring Lead Ranking 335

KoMarketing Associates

MARCH 26, 2019

Good storytelling is an art form. But, there are a few techniques we can apply to create content that engages our audience and leaves a lasting impression. So – let’s dig into how to refine your writing with classic storytelling techniques: 1. Show, Don’t Tell. Keep Them Engaged. Final Thoughts.

Top of Funnel 138

Top of Funnel Storytelling B2B Marketing Content Marketing 138

Marketing Insider Group

OCTOBER 18, 2023

Start creating journalistic content by getting to know your audience, referring to high-quality sources, and writing for readability. In a nutshell, journalistic content involves applying the strategies and techniques that unbiased reporters use to capture audiences’ attention. Just What Is Journalistic Content?

Top of Funnel 279

Top of Funnel Tips Content High Quality Lead 279

Content Marketing Institute

JUNE 1, 2018

Great storytellers come from all sorts of places. Great storytellers come from all sorts of places, says @EditorStahl. storytelling Click To Tweet. Let’s take a look at the secrets to their storytelling success. Great storytellers collaborate. Great storytellers know who they want to enchant. But that’s OK.

Storytelling 110

Storytelling Advertising Mediums Advertising Agencies Paid Search Agency 110

Marketing Insider Group

DECEMBER 15, 2020

True brand awareness entails your audience getting to know the personality behind your brand and what makes you different from your competitors. Content marketing is an excellent way to demonstrate knowledge and expertise and build trust with your audience. The more content you publish, the more exposure you give your brand.

Ad Building 345

Ad Building Content Marketing Brand Identity Branding 345

Convince & Convert

FEBRUARY 16, 2016

If you read my stuff and know me, you know I am a storytelling nerd from both the business and improv stages—and proudly! I love that storytelling is experiencing a “corporate Renaissance” across business, social media, social entrepreneurism, and executive communications. Storytelling is so much bigger than marketing.

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Storytelling Business Fulfillment Case Studies 165

Marketing Insider Group

NOVEMBER 23, 2023

What’s going on here is that marketers have become storytellers and concept creators. We’ve applied the age-old notion of communicating through narrative to traditional advertising concepts, enabling us to build a bridge with our audience. The American Bee Journal is still published today! Is content marketing for everyone?

Content Marketing 221

Content Marketing Work Management Paid Search Agency Marketing Management 221

Marketing Insider Group

MARCH 30, 2021

Each of these companies is a trailblazer and a storyteller. Product marketers must have a solid understanding of their target audience to launch and sell products successfully. Product marketers must have a good understanding of their target audience and market. Use Storytelling. Quick Takeaways. It’s about your consumer.

Marketing Strategy 363

Marketing Strategy Marketing & Strategy Product Top of Funnel 363

Contently

JUNE 29, 2021

But they also had a goal of appealing to a younger audience that would become the C-suite of tomorrow. We didn’t want to be a technology publication publishing a wide range of articles written entirely by contributors of a singular experience. ” One of the first steps was increasing the diversity of voices on the site.

Storytelling 107

Storytelling B2B Thought Leadership Thought Leadership Ideal Customer Profiles 107

ClickDimensions

APRIL 22, 2021

It also ignores that storytelling is an integral part of our cultures and humanity. Data storytelling is no different. What is data storytelling? What is data storytelling? Researchers believe storytelling became part of our culture even before language was fully developed. What story is the data trying to tell?

Storytelling 71

Storytelling Television marketing Statistics Impressions 71

Content Standard

MARCH 12, 2024

For years, Pew Research has reported a continual decline in the share of audiences following traditional media. So long as you play where you have the perceived right to, there is no reason that your brand cannot form a larger, more loyal audience than any media publication. No major media conglomerate has been spared.

Media 97

Media Brand Identity Branding Storytelling 97

Marketing Insider Group

SEPTEMBER 12, 2023

By integrating AI into content strategies, marketers can gain invaluable insights about their audiences, while the human touch ensures the content stays relevant and resonant. From audience targeting to distribution and optimization, AI tools can help ensure content reaches and resonates with the intended audience, maximizing ROI.

Marketing AI 274

Marketing AI Distribution Content Marketing Content 274

Marketing Insider Group

NOVEMBER 28, 2022

Helpful content , Thought Leadership , and brand storytelling are the new game for marketers. Speak an ugly lie and your audience will reward you with anger. Tell a powerful story, share an interesting fact, solve a real problem, and your audience pays you with their attention and focus. The Battle for Customer Attention.

Paid Search Agency 322

Paid Search Agency Planning Demand Generation Agencies Advertising Agencies 322

PureB2B

AUGUST 27, 2017

From ancient to modern times , storytelling has remained a constant throughout the evolution of the human race. There are simple, linear ones and stories with dizzying complexity and both types keep bringing interested audiences back for more. Storytelling also provides an alternate reality, especially if it’s fiction.

Storytelling 76

Storytelling B2B Work Management Marketing Management 76

Convince & Convert

AUGUST 19, 2015

Tear Jerker: The Moral Molecule and Storytelling. Oxytocin is incredibly important to storytelling because, as we know, stories change our behavior. What you need to know as a business communicator to release oxytocin in your audience. Future of Storytelling website. Dr. Paul J. Zak is a fascinating man. Zak TED Talk.

Storytelling 128

Storytelling Act-On Studies Purchase 128

Webbiquity

APRIL 11, 2023

This means using algorithms to search through a large body of content and identify pieces that are most relevant to your audience. However, it’s best to add in your own storytelling into the post as well. Affiliate sales support independent publishing. AI is just a tool and not another version of you. There is only one you.

Marketing AI 313

Marketing AI Curation Content SERP 313

Marketing Insider Group

MAY 1, 2023

From brand storytelling to product demos, we’ve all seen how quickly video has revolutionized the way businesses communicate with their customers. Video Marketing Stats About Your Audience 10. hours per day, making room for many opportunities to engage with your audience via high quality content !

Statistics 316

Statistics Video Marketing High Quality Lead Stats 316

Digital Marketing World Forum

MAY 16, 2019

“It’s all about the storytelling – everything we do. Storytelling is at the centre.” It was the idea of storytelling that Nucco Brain was founded on almost six years ago – that brands could communicate better with people by finding their story and telling it well than with fancy taglines and flashy TVCs.

Storytelling 54

Storytelling Media Television marketing Social Media 54

Vidyard

OCTOBER 27, 2019

A really great story can communicate the entire character of a brand in less than three minutes, and video storytelling can be especially persuasive. Read on to learn how to tell a story through video by focusing on themes, building stories around emotion, and following some key storytelling principles. Video Storytelling Tips 3.1

Storytelling 65

Storytelling Video Marketing Top of Funnel Work Management 65

KoMarketing Associates

JUNE 25, 2015

In the words of Skyword CEO & Founder Tom Gerace , the event “explored the art and science of storytelling.” In order to reach audiences, Gerace believes brands need to tell exceptional stories by: Building storytelling into an organizational mindset. Finding storytellers. Creating a storytelling engine.

Storytelling 120

Storytelling Brand Identity Branding Budget Programs 120

PureB2B

AUGUST 27, 2017

From ancient to modern times , storytelling has remained a constant throughout the evolution of the human race. There are simple, linear ones and stories with dizzying complexity and both types keep bringing interested audiences back for more. Storytelling also provides an alternate reality, especially if it's fiction.

Storytelling 62

Storytelling B2B Work Management Marketing Management 62

Trade Press Services

MARCH 18, 2024

Millions of aspiring authors strive to write and publish a book at some point in their lives. One of the most important choices during a literary journey is determining the right book publishing format for your work. Various publishing models are available, each with its own advantages and disadvantages.

Marketing Proposals 102

Marketing Proposals Thought Leadership Distribution Eye-Tracking 102

Marketing Insider Group

AUGUST 17, 2015

If you don’t get that we need to start publishing, things are going to get ugly for us. Earlier this I had the pleasure to kick off the 2015 NewsCred Content Marketing Summit with a presentation on the Future of Storytelling. The promise of content marketing is to earn your audience instead of buying it. The world has changed.

Storytelling 100

Storytelling Video Marketing Custom Publishing Creativity 100

Marketing Insider Group

JULY 6, 2020

With 675 million monthly users and 30 million companies active on the platform, it lends itself well to promoting business services, networking, building an audience, and content marketing. Treat LinkedIn as a way to generate leads, rather than just a place to publish content. Understand Your LinkedIn Audience. Storytelling.

Linkedin 363

Linkedin Marketing & Strategy Marketing Strategy Enterprise Management 363

Martech Advisor

DECEMBER 3, 2019

Storytelling in marketing works because it engages your audience, evokes an emotional response, and guides them through their buyer’s journey. In this article, we share a few ideas to combine classic storytelling techniques with modern marketing to win over your audience in 2020. The Hero’s Journey.

Storytelling 70

Storytelling Paid Search Agency Planning Work Management 70

Sprout Social

OCTOBER 11, 2019

The New York Times is considered by many to be the greatest general interest publication in the world, but until recently lagged behind its digital-first peers in terms of innovation and risk-taking in its storytelling. Enter: a new approach to storytelling, learned from social. And that created a big problem. How to solve it?

Storytelling 80

Storytelling Peer-to-peer Ad Frequency Ad Exchange 80

Anyword

FEBRUARY 11, 2020

The Storytellers , our series featuring candid interviews with executives from the publishing world, is part of our efforts to showcase successful thought-leaders and share their insights with the rest of the storytelling community. ” The Variety brand is well known outside of just publishing and entertainment.

Storytelling 65

Storytelling CMO Advertising Agencies Custom Publishing 65

ClearVoice

SEPTEMBER 22, 2023

The modern audience reacts differently to legal content. Millennials and Gen Z favor engaging, storytelling-driven content over traditional legal pieces that simply overload information. Storytelling content based on data Storytelling and data are a great mix. This is a trend legal companies shouldn’t miss.

Rules 91

Rules Storytelling Content Distribution 91

Marketing Insider Group

NOVEMBER 18, 2020

Quality news, information, and stories will always attract an audience. The Forecast creates and grows a measurable audience using organic search engine optimization, social distribution, newsletters, paid (native) media and free subscriptions. It is attracting engaged audiences through a strong editorial focus on thought leadership.

Forecasting 330

Forecasting Cost Per Click B2B Thought Leadership Demand Generation Agencies 330

Content Standard

FEBRUARY 20, 2024

When MIT published research demonstrating consumers’ preference for AI-generated ad copy over copy created by humans, it raised questions about whether the human touch is necessary at all costs. Verifiable, credible information is the bedrock of trust, regardless of its storyteller. Creativity This is where the magic happens.

Storytelling 90

Storytelling Transparency Trust Marketing Opinions 90

Marketing Insider Group

MAY 12, 2020

In the past, you might have been able to get real ROI from lazily publishing 500-word articles on your blog week after week, but it’s not enough anymore. Keeping a consistent weekly publishing schedule. And that mainly comes in the form or being smarter upfront by analyzing what has worked on the other side of the publish button.

eCommerce 246

eCommerce Advertising Agencies Paid Search Agency Content Marketing 246

Marketing Insider Group

SEPTEMBER 29, 2020

The creators behind the best company blogs take the time to understand the needs of their audience before crafting content to fit, as these content marketing examples show. These blogs really know their audience and use targeted content and design. Tapping influencers means the blog reaches a much wider audience too.

Paid Search Agency 362

Paid Search Agency Work Management Marketing Management Examples 362

Anyword

AUGUST 31, 2018

Here at Keywee, we’re fortunate to work with many of the industry’s most cutting-edge and forward-thinking publishers. Every day we speak with some of the brightest members of the publishing world, and each day they teach us something new. Can you tell us about your current role as SVP, Audience Development at Complex Networks?

Storytelling 46

Storytelling Paid Content Advertising Agencies Mobile Advertising 46