SocialPilot

FEBRUARY 19, 2024

There are many multiple Generative AI tools, from AI writing tools to text to image generation and, finally, text to videos; these tools increase your efficiency and help you create content that aligns with your target audience’s preferences and interests. How Does AI-generated Content Work?

Generation 98

Generation Psychographics Content User-Generated Content 98

Salesforce Marketing Cloud

JANUARY 4, 2024

Influencing an audience to take action is tough business. Thankfully, email makes it possible for you to gain influence with your desired audience over time. We’ll dive into how you can build drip email campaigns that build on themselves organically and make your customers feel like every message they get is relevant for them.

Paid Content 120

Paid Content Work Management Email Campaigns Marketing AI 120

The Marketing Blender

MARCH 22, 2024

Because B2B digital marketing involves targeting a specialized audience, it requires in-depth market research and the use of targeted messaging and content to engage and educate potential business customers. The psychographics of your audience is where you will find the levers that will move marketing forward.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

SendX

JULY 30, 2021

SEO or Search Engine Optimization is a set of strategies you can use to develop content that aligns with the criterion Google has developed to identify relevant and high-quality results. You need to make sure these clicks come from users who correspond to the audience you’re targeting. Why Should You Invest Into SEO?

Email Marketing 211

Email Marketing SEO Work Management Marketing Management 211

Sprout Social

FEBRUARY 15, 2024

Audience engagement is all about the connection your audience feels with your brand and the actions they take as a result of it. In general, audience engagement, and social media engagement in particular, isn’t easy to come by. In this article, we’ll explore audience engagement benefits and strategies.

Webinar Metrics 103

Webinar Metrics Tips Marketing AI Social Media 103

Spiralytics

JANUARY 29, 2023

All of this revolves around data-driven marketing tactics where brands can create top-performing ads that can reach the right audience at the right time. To ensure targeted advertising, brands should be able to gather customer data effectively. How is Microtargeting Different from Regular Targeting? How Does Microtargeting Work?

Paid Search Agency 118

Paid Search Agency Advertising Agencies Marketing Agencies 1 Psychographics 118

SendX

JULY 29, 2021

SEO or Search Engine Optimization is a set of strategies you can use to develop content that aligns with the criterion Google has developed to identify relevant and high-quality results. You need to make sure these clicks come from users who correspond to the audience you’re targeting. Growing an organic audience.

Email Marketing 198

Email Marketing SEO Work Management Marketing Management 198

Martech

DECEMBER 20, 2022

These segments can be based on one or several characteristics that clients have in common, such as demographics, psychographics, preferences, or even behavior. Defining a customer segmentation strategy requires your organization to understand who your audience is, as well as their needs and behavioral tendencies.

Lead Ranking 92

Lead Ranking Loyalty Segmentation Marketing AI 92

Unbounce

MAY 1, 2021

The profile kinda helps you understand your audience, but how the heck would somebody have 1.5 Don’t get me wrong—personas can be great for understanding your audience at a surface level. This practice will define your audience in more detail than a high-level persona. Why Segment Your Audience by Demographic?

Demographics 133

Demographics Segmentation Landing Pages Psychographics 133

Onalytica B2B

SEPTEMBER 12, 2017

Personally, I can’t think of anything more crucial to successful influencer marketing than identifying the right influencers to target. In this instalment we take a concise and practical look at the fascinating question: “How do I identify my target influencers?”. Who are your audience influenced by? In-flu-who?

Marketing Management 257

Marketing Management Peer-to-peer B2B Thought Leadership Advertising Agencies 257

Launch Marketing

SEPTEMBER 29, 2022

Developing B2B buyer personas is important for many reasons, including crafting targeted messages and personalizing marketing activities. Having a thorough understanding of your target audience’s demographics can help guide many aspects of marketing, ultimately leading to marketing and business success. .

Buyer Personas 98

Buyer Personas Demographics Ad Building Peer-to-peer 98

SendX

NOVEMBER 12, 2020

Sales Intelligence in 2020 Sales intelligence can be defined as the incorporation of relevant data into sales decision making across various sales functions in an organization. A good sales intelligence tool will help you prospect by segmenting your target audience based on actionable segments.

Tools 195

Tools Sales Qualified Leads Intent Data Buyer Intent 195

Anteriad

MARCH 29, 2023

The answer could be you need to change target audiences. Rethinking your target audience, whether changing completely or expanding to reach a wider range, could be the answer to your targeting woes. In this blog, we’ll walk through how to build and change target audiences.

Allocation 83

Allocation B2B Psychographics Segmentation 83

Unbounce

NOVEMBER 20, 2021

So you’re planning your next marketing campaign and you’ve identified your target audience. But, as you use that audience profile in your marketing plan, something might seem off. That’s why marketers like to use segmentation: organizing their audiences into different groups depending on their traits. Good stuff.

Landing Pages 137

Landing Pages Segmentation Planning Psychographics 137

Content4Demand

SEPTEMBER 17, 2021

Intent data can show you broadly what topics your audience is most interested in. For outlining the general themes your audience is interested in, you can’t find a better source than intent data. The more granular you get with data, however, the more esoteric and misleading the terms can become. your content).

Intent Data 82

Intent Data Intent Marketing & Strategy Psychographics 82

Brandwatch Marketing

OCTOBER 31, 2023

You can also identify target customers you are not yet reaching. Details like age, gender, location, demographics and psychographics are all important, but so are their interests, other brands they like, publications they read and so on. The more detailed understanding you have of your customers the better.

Segmentation 98

Segmentation Analysis Ideal Customer Profiles Effectiveness 98

SocialPilot

JANUARY 26, 2024

Instruct the AI on the platform or the format you’re targeting, what product/service you want to promote, who your target customers are, and what exactly you are looking for. Provide insights on how it impacts [Target Audience] and include a question at the end to encourage engagement and discussion.”

Examples 78

Examples ROI Planning Work Management 78

Stevens & Tate

AUGUST 24, 2023

For many, their emails often go unnoticed or ignored by their audience. The goal is to make the email more relevant and engaging for the recipient, increasing the likelihood that they will open it, read it, and take action. Personalizing emails also means sending out relevant, timely, and irresistible content to the recipient.

Personalization 78

Personalization Psychographics Trigger Marketing Open Rate 78

Anteriad

MAY 31, 2023

Develop a joint strategy for targeting each account based on their stage in the funnel. Within these ABM teams, some roles will co-create and publish content for targets within accounts. Your ICP should outline characteristics including demographics, behavioral data, intent, psychographics, and buying groups of your best customers.

Account Based Marketing 88

Account Based Marketing Ideal Customer Profiles Tactics Planning 88

Digilant

OCTOBER 25, 2023

With the right combination of data, messaging, and targeting, you can help consumers learn more about why your brand, products, or services provide them with the best value. Audience data is a powerful tool for finding, targeting, and driving consideration amongst existing and prospective brand customers.

Top of Funnel 59

Top of Funnel Funnel Advertising Advertising Funnels Psychographics 59

Brandwatch Marketing

OCTOBER 31, 2023

You can also identify target customers you are not yet reaching. Details like age, gender, location, demographics and psychographics are all important, but so are their interests, other brands they like, publications they read and so on. The more detailed understanding you have of your customers the better.

Segmentation 95

Segmentation Analysis Ideal Customer Profiles Effectiveness 95

The Lead Agency

APRIL 14, 2024

You’re researching, comparing, and have just now landed on the relevant, tangible information that will actually help you get better B2B marketing results. Here, we delve into the B2B-specific marketing trends impacting the sector in 2024 and how you can leverage them to find, reach, capture, nurture and convert your target customers.

Work Management 62

Work Management Paid Content Trends B2B Marketing 62

Hubspot

MARCH 27, 2023

This foundational step will help you figure out what your target audience is, which is the next step to selling services online. Define your target audience Defining your target audience is a critical step to any kind of selling, and it also applies to selling services online. Check out this post.

Service 82

Service Purchase Intent Landing Pages Psychographics 82

Digilant

OCTOBER 25, 2023

With the right combination of data, messaging, and targeting, you can help consumers learn more about why your brand, products, or services provide them with the best value. Audience data is a powerful tool for finding, targeting, and driving consideration amongst existing and prospective brand customers.

Top of Funnel 52

Top of Funnel Funnel Advertising Advertising Funnels Psychographics 52

Hubspot

OCTOBER 29, 2020

I once heard a new business owner define their target market as … wait for it … “everyone”. While it’s nice to believe that everyone would be interested in purchasing your product or service, it’s not wise to define your target market as such. This is where segmentation, targeting, and positioning come into play. Let’s dive in.

Segmentation 99

Segmentation Positioning Planning Psychographics 99

RebelMouse

AUGUST 3, 2023

This data is often used by businesses, marketers, advertisers, and other organizations to supplement their own data, enabling them to gain insights into broader audience segments, target specific demographics, and improve ad targeting. Refined audience targeted with AI-driven segmentation.

CMS Development 52

CMS Development Cost Per Thousand CPM Allocation 52

RebelMouse

AUGUST 3, 2023

This data is often used by businesses, marketers, advertisers, and other organizations to supplement their own data, enabling them to gain insights into broader audience segments, target specific demographics, and improve ad targeting. Refined audience targeted with AI-driven segmentation.

CMS Development 52

CMS Development Cost Per Thousand CPM Allocation 52

Unbounce

SEPTEMBER 16, 2021

Thousands of businesses are willing to spend unbelievable amounts of money to rank at the top of search engine results pages (SERP) and in the most relevant places for their users around the web. The key to maximizing your return on ad spend (ROAS) is to be highly strategic in your audience targeting, keyword usage, and landing page design.

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

Launch Marketing

MAY 12, 2021

Know Your Audience. Use buyer personas to gain more insight and understanding into what types of videos your audience would want to consume. Different audiences and different topics will demand different lengths. Use data to help find what’s right for your audiences. Video Marketing Strategy. Establish a Plan.

Planning 109

Planning Webinar Metrics Video Marketing Marketing & Strategy 109

Sprout Social

FEBRUARY 1, 2024

Without a deep understanding of their audience, even the most seasoned marketers, at times, find themselves in a cycle of guesswork and reactive strategies. Tapping into social media conversations points to customer insights that go beyond surface-level metrics and unearth the real needs, desires and pain points of your audience.

Social Media 107

Social Media Ideal Customer Profiles Media Customer Satisfaction 107

The ABM Agency

MAY 16, 2023

Reading Time: 9 minutes Account-based marketing examples provide valuable insights into the strategic approach taken by successful B2B SaaS organizations to target high-value accounts. By focusing on specific accounts, these companies are able to optimize their marketing resources and achieve better alignment with sales teams.

Account Based Marketing 52

Account Based Marketing Lead Ranking Examples Ideal Customer Profiles 52

FunnelEnvy

SEPTEMBER 18, 2023

From the time of Don Draper in the hit show Mad Men to mega Super Bowl ad spends in the 1980s, marketers traditionally relied on demographics and social trends to target and segment broad audiences. Psychographics: Interests, values, lifestyle, personality traits. Goals: What they want to achieve using your product or service.

Buyer Personas 67

Buyer Personas Marketing AI Account Based Marketing B2B 67

Hubspot

AUGUST 11, 2020

If you're like almost half of marketers , your answer probably includes ad placement and targeting. As we know, targeted ads are used to find the most qualified leads by showing audiences content that's relevant to them. Targeted ads connect you with the leads that are going to be the most interested in what you offer.

Work Management 101

Work Management Marketing Management Budget Programs Sales Qualified Leads 101

NetLine

MARCH 6, 2024

In this post, we are going to explore how you can take advantage of this data to identify target accounts and gain a deeper understanding of your buyers’ needs. Image caption: Finding the best target accounts shouldn’t be like searching for a lost opportunity in the dark. But how do you do this?

Ideal Customer Profiles 52

Ideal Customer Profiles Intent Data Buyer Need Intent 52

Martech

MARCH 15, 2022

Advertisers are willing to invest in adtech for its ability to attract a target audience and generate strong insights. Advertising technology describes the software and the tools used by advertisers to deliver targeted digital ads to consumers. As users see more relevant ads, click-through rates improve, leading to a better ROI.

Advertising Agencies 112

Advertising Agencies Paid Search Agency Cost Per Click Ad Exchange 112

Strategic-IC

DECEMBER 16, 2020

An orchestrated set of strategies and tactics to target each Target Account. A typical ABM playbook would include the value proposition, messaging, content, creatives and media channels used to target the relevant account(s). This is the process of ranking each Target Account based on how close it matches your ICP.

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles Demand Generation ABM 62

Strategic-IC

DECEMBER 16, 2020

An orchestrated set of strategies and tactics to target each Target Account. A typical ABM playbook would include the value proposition, messaging, content, creatives and media channels used to target the relevant account(s). This is the process of ranking each Target Account based on how close it matches your ICP.

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles Demand Generation ABM 62