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How to Understand Your Audience and Tweak Your Content Strategy Accordingly

Marketing Insider Group

Because audiences today are savvy; they educate themselves. The first step is understanding your audience. We call it the ‘Understand Audiences (Buyers)’ framework. Adapting content strategy to align with the buyer’s decision-making process is essential for effective marketing and sales alignment.

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Content Creation Process: Everything You Need To Wow Your Audience

Content Marketing Institute

Use the resources in this guide to craft engaging brand stories that win over your audience and smash your brand’s marketing goals. Creating content marketing involves both the art of storytelling and the science of persuading people to act. Continue reading →

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Create B2B Content Your Audience Actually Wants to Read

Marketing Insider Group

With these foundational pillars solidified, the next challenge is understanding how to make your content attractive to your audience. Here, we’re discussing how you can build and leverage your brand identity to create content your audience actually wants to read by choosing a theme, identifying a voice, and keeping content fresh.

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How to Grow Your Audience with Video Content Marketing

Marketing Insider Group

Not only is video educational and entertaining, but it can help your business connect with your target audience on a deeper level. Video can be entertaining and educational while helping you connect with your audience on a deeper level than other types of content marketing. 93% say it’s an integral part of their strategy.

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How ZoomInfo Enhances Your ABM Strategy

And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience. More specifically, updated data can help organizations outline key accounts for their campaigns. Not so fast, though.

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How to Develop a Strategic Planning Process in B2B Marketing

Top Rank Marketing

Attempting a B2B marketing campaign without a strategy can lead to disjointed marketing efforts, resulting in failure to effectively engage your target audience. In this guide, we will go over a step-by-step process for how to develop a B2B marketing strategy. Social media platforms to directly engage with your audience.

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How Personalization and AI Can Improve the Process of Qualifying Leads

Marketing Insider Group

It just means you have to think about the relationship and the process in a slightly different way. A good example of this would be if you were business looking to grow your reach on social media , while also increasing your follower count in the process. Not at all. Qualify and Nurture Leads with AI. Take Exceed.ai

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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process. But where do you begin, and how do you progress from crawling to running?

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Win Sales Calls with Webinar Production

Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage

Smart webinars are one of the best way to address these challenges, efficiently reach your target audience and generate highly qualified sales leads. They’ll share the processes and tricks they’ve learned from producing hundreds of webinars. Have you held back on doing webinars because of the level of effort required?