Scoop.it

JUNE 15, 2021

But have you ever pondered about using PowerPoint presentations as a tool to market your content? A presentation provides you an opportunity to showcase your information in a visually impressive way. Wondering how presentations can help you achieve your content marketing goals? Presentations can help you achieve this objective.

Top of Funnel 103

Top of Funnel Tools Planning Content Marketing 103

Hubspot

FEBRUARY 27, 2020

These weekends were filled with networking events, guest speakers, and industry leader presentations. It's important to keep that concept in mind when you're learning about social media target audiences. Below, let's review what a social media target audience is and how to find it. What are their jobs?

Social Media 99

Social Media Buyer Personas Media Guidelines 99

Choozle

MAY 15, 2019

The sheer amount of competition in the ad world today can seem overwhelming, especially when you find yourself attempting to serve effective ads without a defined digital audience. That’s when knowing how to define your digital audience targeting comes in handy. What is audience targeting. Step 1: Audience.

Ideal Customer Profiles 41

Ideal Customer Profiles Webinar Metrics Marketing & Strategy Paid Search Agency 41

Hubspot

DECEMBER 7, 2020

I can distinctly remember being extremely excited to attend a presentation from a speaker whose book I had read and loved in class. Marketers know better than anyone that capturing audience attention goes hand in hand with keeping people engaged. This is true regardless of the marketing medium, from advertisements to presentations.

Hubspot 93

Hubspot Interactive Marketing Comparison Impressions 93

DivvyHQ

DECEMBER 6, 2022

From personal anecdotes to light banter, we'll show you what it takes to craft a winning presentation. Check out our latest blog post from guest contributor Jenna Bunnell, Senior Manager for Content Marketing at Dialpad, on how to write an engaging script!

Webinar Metrics 82

Webinar Metrics Content Marketing Personalization Content 82

Choozle

MAY 15, 2019

The sheer amount of competition in the ad world today can seem overwhelming, especially when you find yourself attempting to serve effective ads without a defined digital audience. That’s when knowing how to define your digital audience targeting comes in handy. What is audience targeting. Step 1: Audience.

Ideal Customer Profiles 40

Ideal Customer Profiles Webinar Metrics Marketing & Strategy Paid Search Agency 40

Marketing Insider Group

OCTOBER 24, 2018

The post Presentations Can Make the Difference Between Making or Losing Money appeared first on Marketing Insider Group. -Linda B D I got an email this morning that immediately caused me to want to unsubscribe. It is a paid subscription. The person making money off of me will no longer be making that money.

Email Marketing 192

Email Marketing Personalization Marketing & Strategy Marketing 192

Marketing Insider Group

APRIL 15, 2024

These are B2B creators, and they’re changing the rules of how businesses talk to their audiences and make choices. Quick Takeaways B2B content creators make specialized content that share valuable insights and stories, connecting with business audiences and shaping future interactions. Who Are B2B Creators?

Enterprise Management 234

Enterprise Management B2B B2B Thought Leadership SMB 234

Webbiquity

JUNE 20, 2023

Image credit: Headway on Unsplash It’s not just consumer brands working with content creators; B2B companies are also increasingly leveraging video content to engage with their target audiences and drive demand for their products or services. One key to successful video email marketing is to create personalized and targeted content.

Webinar Metrics 309

Webinar Metrics Demand Work Management Video Marketing 309

Seismic

SEPTEMBER 22, 2021

I want to create targeted messaging to show the value of a webinar to customers across different industries. Select use cases include: Fact sheets (financial services specific) Pitchbooks Meeting templates Account review or QBR decks Overview and top-of-funnel presentations.

Work Management 52

Work Management Marketing Management Top of Funnel Case Studies 52

Marketing Insider Group

JANUARY 2, 2024

The Distinct Focus of B2B SEO B2B SEO operates within a distinct paradigm, primarily due to the nature of the target audience. Unlike B2C, where the consumer base can be broader and more diverse, B2B marketing usually centers on a narrower niche that’s fairly easy to quantify, measure, and target.

SEO 243

SEO B2B Work Management Long Tail Marketing 243

Webbiquity

FEBRUARY 7, 2023

Storytelling is a powerful tool for building a long-term connection with your audience. Without data to back up your story, it’s a fanciful yarn that may not resonate with your audience. To hold your audience’s attention: Storytelling is a great way to add interest and keep readers engaged with your content.

Storytelling 329

Storytelling Top of Funnel Content Paid Search Agency 329

Marketing Insider Group

OCTOBER 20, 2020

Webinars are a great way to inform, engage, and sell your brand to your audience. You need to select the right topic and design an engaging presentation to ensure your audience understands your value. A successful webinar event needs to include a cross-promotional strategy so you can attract a wider audience.

Webinar Metrics 346

Webinar Metrics B2B Thought Leadership Planning Sales Qualified Leads 346

Marketing Insider Group

AUGUST 1, 2023

Learning about your audience to connect with them effectively requires extensive research. While interviews are a great way to gain insight into your target audience, they can be extremely time-consuming. AI is a readily available tool that you can access whenever you want to obtain new information about your audience.

Marketing AI 228

Marketing AI Planning Marketing & Strategy Top of Funnel 228

Webbiquity

JUNE 21, 2022

The more influencing power a brand has, the easier it will be for it to guide its audience on how they shop, interact, and behave. This landscape is in constant flux, which presents companies with a huge challenge in increasing their influencing power. Practice Proper Channel Management. Image credit: HubSpot.

Privacy Policies 340

Privacy Policies Brand Identity Branding Multi-Channel 340

Hubspot

MARCH 4, 2020

These responses are our primal instincts responding as if the audience were lions and tigers that might attack us. As someone with plenty of experience public speaking as a former diplomat and a public speaking coach, I've curated a few tips you can use to excel at your next presentation without letting fear hold you back.

Thought Leadership 86

Thought Leadership Trade Show Curation Work Management 86

illumin

APRIL 9, 2024

You often hear brands tout the importance of short, targeted ads. Too often streaming ads focus on targeting and forget to tell a story – and yes, you can tell a good story in less than 30 seconds. What all of these platforms have in common is that they bypass traditional cable television and connect directly with the audience.

Advertising Agencies 59

Advertising Agencies Cable Advertisements Advertising 59

Content Standard

SEPTEMBER 29, 2015

Is engaging a target audience as easy as we sometimes present it to be? Thanks to a recently released study from the Acquity Group, an exhaustive new look has been provided into how audiences are engaged online, which may challenge some conceptions about your target audience. An Idealistic Shift.

Social Media 40

Social Media Media Television marketing Mobile Advertising 40

QuanticMind

JUNE 20, 2017

Review the top PPC insights for social/mobile vs. search, audience targeting and Google Shopping here, and get new martech insights and a free digital copy of the acclaimed martech book “Digital Insights” in our webinar. How, exactly, does the behavior of these different audiences differ?

SEM 40

SEM Mobile Advertising Funnel Advertising ROAS 40

QuanticMind

JUNE 14, 2017

Day 1 of #SMX Advanced includes keynote addresses from Google and Bing, conversion optimization best practices, audience targeting tips and social + PPC discussion. pictured: @jdischler , @GinnyMarvin ). SMX Advanced 2017, Day 1.

Paid Search Agency 40

Paid Search Agency PPC Optimization Marketing AI 40

Top Rank Marketing

NOVEMBER 6, 2023

Audience segmentation is critical for using your marketing resources effectively. Let’s explore what B2B audience segmentation is, some common challenges marketers face when segmenting, and how to overcome those challenges. Challenges in B2B audience segmentation Segmentation is not always as easy as it should be.

Segmentation 117

Segmentation B2B Marketing Planning B2B 117

Navigate the Channel

DECEMBER 7, 2023

Modern marketing is constantly expanding, and your audience will change, requiring new marketing strategies and tactics. Look for creative methods of presentation, such as animation, timelapse, and diaries. B2B companies also employ creative LinkedIn ad campaigns to target their industry-specific audiences.

Social Media 122

Social Media Social Marketing B2B Marketing Marketing Attribution 122

B2B Digital Marketer

SEPTEMBER 28, 2023

John highlights the need to break free from assumptions and truly understand your audience’s needs. He also stresses the significance of being present when customers are ready to buy, surrounding them with your brand’s message. Thought leadership and targeted marketing campaigns are key strategies for success.

Purchase 64

Purchase B2B Thought Leadership Thought Leadership B2B Sales 64

Heinz Marketing

JANUARY 28, 2024

While You.com is quite new and has its kinks and imperfections right now, it also presents an opportunity and critical potential as a new way of executing paid search and SEM. You.com is a next-generation search platform that could revolutionize how B2B marketers connect with their target audience.

Marketing AI 68

Marketing AI SEM Advertising Agencies B2B Marketing 68

Vidyard

JULY 7, 2014

In particular, today we’ll explore how they’re using targeted pre-roll to make the most of their YouTube presence. It’s a marketing win all around, and it worked like a charm on me (someone in their target market). Wishpond caught my eye for their great video practices that you can use in your own video strategy.

Youtube 50

Youtube Paid Search Agency Ads Practices 50

Contently

APRIL 25, 2023

With the right strategies, paid Facebook advertising is an effective way to reach new audiences, engage with prospects, and get new leads. Automated Ads Automated ads are an efficient way to reach your target audience. Embrace this strategy to breathe new life into your content and maximize its potential for audience engagement.

Top of Funnel 161

Top of Funnel Cost per Acquisition Cost per Lead Distribution 161

Content Standard

APRIL 19, 2024

Struggling to cut through the noise and reach your ideal audience? It emphasizes identifying the core question or problem your target audience has, and then positioning your idea, product, or service as the clear answer or solution. This hidden problem must be addressed before the audience can achieve their goal.

Enterprise Management 89

Enterprise Management Design Work Management Brand Identity 89

SmartBrief - Marketing

FEBRUARY 26, 2024

OptinMonster ) Define your goals, objectives and audience The first step in the development of an effective email newsletter is to map the program to existing sales and marketing goals. Prioritizing target audiences also is a critical step in the planning phase. That is a 40x ROI. Porch Group Media ) 42.3%

Top of Funnel 110

Top of Funnel Newsletter Planning Peer-to-peer 110

ClearVoice

APRIL 3, 2024

But that’s not its primary function, and the data you present to support the investment should reflect that. Before you start to build your case, there are a few things to take into consideration: Your audience. Will your audience be able to find your content? How Do You Build a Business Case for Content Marketing? SEO value.

Allocation 52

Allocation Business Case Studies Eye-Tracking 52

Industrial Marketing Today

APRIL 21, 2016

Marketing to engineers is challenging, but manufacturers, distributors and engineering services companies cannot shy away from it because engineers make up the bulk of their target audience. Engineers regardless of their experience are concerned with keeping their skills current and their technology knowledge up to date.

Content 60

Content Paid Search Agency Marketing Activities 60

Navigate the Channel

NOVEMBER 17, 2023

These tactics are some that can be the foundation of all of the new tactics that are developed and presented as the years go by. A lot of businesses look for other ways to drag people in but your digital advertising can be a great addition to those plans and help to target the right people at the right time.

Tactics 123

Tactics Planning FAQ Marketing & Strategy 123

Optinmonster

MARCH 21, 2024

Unlike traditional advertising, which casts a wide net hoping to catch anyone in its radius, retargeting is akin to fishing with a spear, targeting individuals who have already entered your ecosystem. Step 1: Define Your Audience The first step in setting up a retargeting campaign is to define the audience you want to target.

Paid Search Agency 88

Paid Search Agency Ads Google Marketing Analytics Tools 88

Top Rank Marketing

OCTOBER 20, 2023

Richard Murphy , Editor in Chief and Director as well as the mind behind thought leadership at ServiceNow, presented some compelling insights on cutting through the clutter with thought leadership content that differentiates your brand and builds trust with your audience in a market saturated with AI hype.

B2B Thought Leadership 110

B2B Thought Leadership Thought Leadership Top of Funnel Optimization 110

Content Standard

APRIL 16, 2024

Tap into trending topics: Discover rising search terms within your category or a target niche, allowing you to position your brand at the forefront of relevant conversations. Aligning SEO content with audience intent and brand priorities Too often brands create content targeting the right keywords, but the wrong searches.

Marketing AI 100

Marketing AI SEO Lead Scoring Lead Ranking 100

Martech

FEBRUARY 23, 2024

Tagging content to reflect specific audience segments ensures a direct match between content and the viewer’s interests. Identifying content by the use case it addresses allows for alignment with the audience’s specific challenges or goals, making content more actionable and relevant. Use case tagging.

Digital Asset Management 93

Digital Asset Management Personalization Enterprise Management Tagging 93

Brandpoint

MARCH 14, 2024

Branded content marketing, where public relations and marketing strategies meet, is a great way to create captivating brand stories and engage your audience. Branded content campaigns are instrumental in elevating brand visibility and fostering audience engagement.

Brand Identity 62

Brand Identity Branding PR Distribution 62

Valasys

APRIL 9, 2024

The LinkedIn virtual network, which is populated by different industries’ professionals, presents a huge scope of possibilities to exploit, thus the lead generation – a completely doable and accurate endeavor of very high potential. Following up consistently ensures you stay present and committed to achieving desired outcomes.

Lead Generation 40

Lead Generation Linkedin Ideal Customer Profiles Lead Scoring 40