Rethink PowerPoint Presentations


PowerPoint has been around since 1987, and it’s still the go-to or just about any business presentation. How to Use Ceros for Presentations. This article by Ceros provides further guidance, with 15 reasons to use Ceros capabilities in presentations. Start with One Presentation.

How to Give a Persuasive Presentation [+ Examples]


A presentation aimed at persuading an audience to take a specific action can be the most difficult type to deliver, even if you’re not shy of public speaking. In this post, we'll cover the basics of building a persuasive presentation. What is a persuasive presentation?


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How to Create a Killer 5-Minute Presentation


Developing and delivering a five-minute presentation seems an easy enough task at first -- until you realize the condensed format actually requires significantly more efficiency, focus, and attention to detail than longer presentation types. 5-Minute Presentation Example Format.

Which social media channels should your brand be present?


What social media channels should your brand be present? But those are not the only relevant stats when it comes to defining if your brand should be present on social media. Figure out where your audience is. What social media channels should your brand be present?

Stream On or Tune Out: Personalize Your Buyer Journey so Audiences Click Next

Speaker: Randy Frisch, Co-Founder, CMO and President, Uberflip

The way we engage with technology has changed—from the way we watch TV (Netflix), to the way we consume music (Spotify), to the way we exercise (Peloton). We have tuned out on old one-dimensional experiences. Your buyer expects each stage of the journey to be curated so they can stream away! Join Randy as he presents an actionable framework for creating experiences that will engage your buyers to stream through more of your content so they don’t tune out.

Communicating beyond the feature presentation


A live feature presentation is a key component of Agile methods. One of them is “create compelling feature presentations” – which sounds obvious, but often runs afoul of the Agile principle of minimal documentation. James talks about ways of making feature presentations more compelling; what I want to talk about is how a team can share its work beyond the feature presentation. Feature presentations. To be clear, I’m a big believer in feature presentations.

How to Present your Ideas like a Pro


Learning how to present your ideas with persuasion is an invaluable skill. Whether it’s in a team meeting, a client presentation, in a webinar or Zoom meeting (probably the most likely circumstance in the current environment), or to your peers at a conference, here’s a method and specific steps to get your audience on board with your idea. Build trust with your audience in relation to your idea. Make it all about the AUDIENCE. Engage with your audience.

Pro Speakers on How to Give a Perfect Keynote Presentation


Two years ago, I was asked to give a presentation about my HubSpot article on emotional marketing. Therein lies the importance of keynote presentations : to be effective, they should be educational and entertaining. Do you have a keynote presentation in your future?

Presentations Can Make the Difference Between Making or Losing Money

Marketing Insider Group

The post Presentations Can Make the Difference Between Making or Losing Money appeared first on Marketing Insider Group. Marketing Strategy marketing success target audience understanding the audienceIt is not what you say, but how you say it. Linda B D I got an email this morning that immediately caused me to want to unsubscribe. It is a paid subscription. The person making money off of me will no longer be making that money. Do you know what the sad part is? […].

How to Nail Interactive Presentations, According to HubSpot Experts


I can distinctly remember being extremely excited to attend a presentation from a speaker whose book I had read and loved in class. Marketers know better than anyone that capturing audience attention goes hand in hand with keeping people engaged. Presentations

How COVID-19 is Impacting B2B Marketing Plans

Speaker: Tom Pick, Chief Digital Marketing Consultant, Webbiquity

B2B Marketing Zone and Tom Pick, a well-known B2B Marketing expert, recently conducted a survey of over 450 senior B2B marketing professionals about the impact of COVID-19 on their B2B marketing plans. The results were not surprising in some areas, but were very surprising in others. Don’t miss this webinar, where Tom will share findings from the survey, from additional market input, and from the audience. By registering, you will get access to the full survey report.

How to Deliver a Virtual Presentation to Management Successfully

Pam Didner

Delivering compelling face-to-face presentations to senior managers is hard. It’s even harder to present the same presentation online when everyone calls in via Zoom, Microsoft Teams, WebEx or other virtual meeting tools. Before you start, understand your audience well .

8 Reasons Why Your Presentations Suck [Video]


You’ve probably seen some poor quality presentations in your life, the kind that lull you to the sleep or drag you down to the very depths of boredom. Rick Altman , a presentations consultant, calls this phenomenon “death by powerpoint.” As he explained today at DemandCon, most people spend too little understanding how presentations work and too much trying to make them cool. Don’t bore your audience by trying to describe how great your company is.

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5 tips to create a powerful business presentation [Step-by-step]


Business presentations are a great way to sell an idea, a product, or a project. But, more often than not, they fail to convey the most valuable data a company has to provide or to deliver that information in a way that satisfies its target audience.

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The Evolution of SEO [Video Presentation]


Posted by RobOusbey Last November, Moz VP Product, Rob Ousbey, gave a presentation at Web Con 2020 on the evolution of SEO, and we're sharing it with you today! If you're creating a conference presentation, it can take days or weeks of work.

Win Sales Calls with Webinar Production

Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage

As a B2B marketer in 2020, you are being asked to do a lot: brand building, create content, build position as thought leader, generate leads, create ongoing touchpoints with prospects, and ideally generate sales calls. And do all of this with limited resources and time in a crowded world that is fighting you for attention. That’s a big challenge, and we believe a key part of the answer to that challenge is the smart application of webinars for B2B audiences. If you have held back on doing webinars because of the level of effort, or if you want to up your webinar effectiveness, then you won’t want to miss this unique presentation with expert webinar producers Dawn Baron and Shelley Trout.

Hook your Audience with a Captivating Case Study Presentation


The Televerde team just returned from SiriusDecisions Europe in London last week where we packed the room for our sponsored case study, Executing a Global Demand Generation Strategy , presented by global technology leader Avaya. The speaker, Karen Hardy, Vice President of Product Marketing, spoke eloquently on the subject, making the presentation seem effortless. But don’t be fooled – that presentation took more than a few hours and a half dozen conference calls.

How to Make Your Presentations Wow Like a TED Talk


So, how do you capture a little of that magical quality when creating your own presentations? That opening propels the audience into the crux of Doug’s story: the quest to find an alternative design. Doug teared up in the retelling, and most of the audience did too. For more on effective slides check out How to Create a Captivating Presentation. Many speakers just share the facts believing the audience will “get it.”

How to nail your next presentation: 10 rules for public speaking success


I was recently invited to address a local professional group and the invitation got me thinking about what goes into a good presentation. Follow these to nail your next presentation! For every minute of presentation time, give yourself at least 15 minutes of prep time. Because there is so much that goes into a good presentation: from collecting your information, organizing it, determining how to present it, practicing, presenting it, etc.

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The 25 Best Slideshare Presentations Of 2013

Marketing Insider Group

So I looked through the most popular presentations published in the last 12 months and picked the top 25 slideshare presentations of 2013 for business leaders, marketers and growth hackers. The 25 Best Slideshare Presentations of 2013. million pageviews, Mary Meeker does it for the 2nd year in a row as one of the the top presentations of the year on Slideshare. More than a million pageviews for this 1st of 2 top Hubspot presentations.

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3 Simple Presentation Techniques to Engage Your Audience


Author: Kyra Johanson I recently had the opportunity to watch Jamie Gutfreund, Global CMO at Wunderman, present. She attributes her mad skills to “Own the Room” training, which taught her how to lower filters (cell phones and other distractions) and engage audiences of all sizes with simple techniques. When you’re presenting, set up your tables so that people sit in smaller groups. The presenter gets data from a random sample. The presenter gets a break.

Audience over ego


His audience grew and the positive responses he got every time he wrote a new post made him wonder: What would happen if I just threw them together in a book? Being a public figure in a world of social media basically means that you put on a face for your audience 24/7.

Top 10 Customer Retention Presentations on SlideShare

Outbound Engine

We’ve compiled the 10 best SlideShare customer retention presentations that discuss retention strategies, opportunities, statistics and more. Besides being the most adorable of the SlideShare customer retention presentations on this list, this is a great overview. This presentation parallels the loyalty your dog shows to you with the loyalty that you want your customers to show to your business. Turn these customer retention presentations into strategy.

Analyzing the Legal Audience’s Content Consumption Habits

Marketing Insider Group

By the late Spring, the one professional audience that had the most voracious appetite for content related to the virus and working from home was the Legal field. The audience is forever evolving. Outside of these two topics, what else is the Legal audience consuming?

Nine Practical Guides to Public Speaking and Presentations


Whether you’re the type of person who eagerly dashes off a proposal for every speaking opportunity that comes your way, or the type who avoids the spotlight as much as possible, public speaking—delivering presentations to our peers, customers, prospects, or other audiences—is a part of virtually every marketing and PR professional’s life. How can you get and keep a roomful of people engaged with your presentation? It dampens your connection with the audience.”

How TED Talks Can Help You Create Better Client Presentations

KoMarketing Associates

One of the challenges of client presentations is they are often given over the phone or through a web conferencing system. To create a better client presentation, whether it’s a sales pitch, a monthly report, or a presentation on content ideas, we have to go above and beyond bullet point slides. We have to figure out how to get the message across in a way that’s interesting to everyone involved and will get our audience, even if they are on the phone, more engaged.

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Perfecting Live Presentations Even When Your Tech is FUBAR

The Customer

Lining up anticipated questions in some kind of order or thematic chunks allows you to bring the audience along with you on a connected journey. The post Perfecting Live Presentations Even When Your Tech is FUBAR appeared first on TheCustomer.

Are You Truly Persuasive When You Make Presentations?

Writing on the Web

To be truly persuasive, all professionals must make presentations. Are your presentations truly persuasive , or could you improve? Even if you’re not in sales, and even if you’re a natural born speaker, you need to hone presentation skills so that you connect as confident, knowledgeable and trustworthy. Tanja Parsley is a presentation expert who has a successful career helping smart professionals improve their persuasiveness through presentation skills.

Digital audience targeting: Defining your audience, strategy, and goals


The sheer amount of competition in the ad world today can seem overwhelming, especially when you find yourself attempting to serve effective ads without a defined digital audience. That’s when knowing how to define your digital audience targeting comes in handy. What is audience targeting. Digital audience targeting, otherwise known as a target market, is a defined group of people who are considered to be a company or brand’s ideal customers.

13 Tips on How To Nail a Presentation To the Board of Directors


In college, I always made it a point to listen intently to presentations. I knew how stressful and nerve-wracking it was to present in a room of peers and authority figures. I would nod feverishly to let presenters know I was invested in their presentation.

Social Distancing and Why It Presents an Opportunity for Marketers

Martech Advisor

The combination of the lower cost of ads with the fact that more people are online presents a real advantage for savvy marketers looking to reach and engage with their audiences during this time of crisis. They are investing in getting smarter about what their audiences find compelling at each stage of the customer journey and are investing in expanding their reach by taking advantage of unseasonably low CPC costs.

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Designing Presentations for Today’s Event Audience

The Freeman Company

Three ways to incorporate design for an impactful education session

Digital audience targeting: Defining your audience, strategy, and goals


The sheer amount of competition in the ad world today can seem overwhelming, especially when you find yourself attempting to serve effective ads without a defined digital audience. That’s when knowing how to define your digital audience targeting comes in handy. What is audience targeting. Digital audience targeting, otherwise known as a target market, is a defined group of people who are considered to be a company or brand’s ideal customers.

Reader loyalty: expand your recurring audience using these 7 tactics


This is because you explore their pains and desires and create a friendly environment to present solutions. By humanizing the user, companies can generate an intimate and deep connection, seeking to present a consultative and directed voice.

Content marketing personalization: know your audience


Last month, we talked about personalizing your content marketing by presenting your content with a consistent – and human – voice. Knowing what interests your audience means knowing your audience, so let’s take a look at painting a more personal picture of them. The first step in this process is understanding that your audience is not a single monolith. There’s a lot more to VOC research, audience segmentation, and personalization, and I encourage you to dig deeper.

Four ways to keep presentations short

Eric Mower + Associates

Before your next speech or presentation, consider: the most popular YouTube videos last barely four minutes. So if you want to keep the audience’s attention, how long will you talk? Any fewer, and your presentation seems thin. ” The post Four ways to keep presentations short appeared first on Mower Many are under 60 seconds. Four tips to keep it short: Determine three messages to highlight. Any more, and people start checking their phones.

Five Ways of Presenting Great Content

Martech Advisor

Changing the way you think about presenting and fixing a few bad habits will allow you to connect with your audience in a way you haven't before, writes, Nancy Duarte, CEO, Duarte, Inc. Presentations have come a long way in the last decade. But most importantly, there were no strong examples of great presenters and great presentations across industries. This created a mindset that being an average presenter was all you needed to aspire to.