Circle Studio

AUGUST 23, 2018

One of the key metrics to measuring the impact of your firm’s website is traffic. Building a powerful growth-focused website is a top-priority for B2B marketing and business development, and driving website traffic is a vital component of the process. Here are four fundamental ways to start driving more traffic to your firm’s website.

Traffic 99

Traffic Marketing Websites Case Studies Case Study 99

Stevens & Tate

JANUARY 20, 2023

The use of PPC ( pay per click ) advertising can be beneficial for countless reasons. Not only are PPC ads a great way to bring in more traffic, they are incredibly cost-effective and are particularly useful for trying out new keywords or copy. It’s why Google AdWords continues to be popular with advertisers.

Adwords 85

Adwords Cost per Acquisition Display Intent 85

KoMarketing Associates

NOVEMBER 8, 2016

The challenge is, if the code is removed, how can marketers gain the insight they need on site traffic? Baidu Analytics is a free tool for tracking and reporting traffic data of users visiting your site. The PPC version integrates Baidu advertising data, which requires a PPC account for access. Audience Insight Report.

Analytics 203

Analytics Marketing Analytics Tools PPC Mobile Advertising 203

SmartBug Media

MARCH 4, 2020

If you’re a marketer, your job doesn’t stop at driving traffic to your site. Below, we describe the best ways to create multi-layer source tracking in HubSpot and tell a clear story about traffic. UTM parameters are simply little tags you put at the end of URLs to organize your marketing campaigns. What Are UTM Parameters?

Hubspot 95

Hubspot Contacts Multi-Channel PPC 95

Sana Commerce

MAY 17, 2023

SEO produces what we call organic traffic at little to no cost and that only requires time, consistency, and a little patience to pay big dividends. Here are five steps that will help you optimize your website and content for search engines, so you can achieve higher rankings and drive more targeted traffic to your website and product pages.

Paid Content 52

Paid Content SEO B2B Lead Scoring 52

Unbounce

AUGUST 4, 2020

In the world of pay-per-click (PPC) advertising , there are few misperceptions as rampant as the ones about the effects that landing pages have on Quality Score. That’s not surprising, given that Quality Score algorithms are “black boxes” that play a crucial role in the success of any PPC campaign.

Landing Pages 145

Landing Pages Lead Scoring Lead Ranking Paid Search Agency 145

KoMarketing Associates

DECEMBER 14, 2017

In my own experience managing several Baidu PPC accounts daily, I have seen firsthand that mobile usage is on an upward trend. As paid search and other marketing tactics are leading traffic to your mobile site, you need to be serious about evaluating your mobile site performance and prioritize mobile optimization in 2018.

Paid Content 188

Paid Content Trends Advertising Agencies Mobile Advertising 188

Huptech Web

SEPTEMBER 22, 2023

In this comprehensive guide, you’ll learn how to leverage UTM parameters to track your website traffic effectively and achieve a valuable understanding of your marketing campaigns. UTM parameters, short for Urchin Tracking Module Parameters, are tags added to your URLs that help you track the performance of your marketing efforts.

Paid Content 52

Paid Content Conversion Marketing Automation Services Marketing Analytics Tools 52

QuanticMind

MAY 11, 2018

Okay, you’ve just landed your dream job as an SEM professional and your boss is now asking you to deliver your “PPC strategy” — you know that brilliant, airtight strategy you put together that’s going to help your boss (and your company) not only to meet their business objectives, but also exceed them? But there’s one small problem.

PPC 42

PPC Paid Content Top of Funnel Adwords 42

QuanticMind

MARCH 6, 2019

Any insights related to the keywords, locations, or audiences that have a higher propensity to convert would be more reliable and more likely to lead to an overall increase in performance. Frequently Updated Landing Pages Lead to Irrelevant DSA Traffic. A common example of this problem, often cited by Google, are daily deals sites.

Landing Pages 40

Landing Pages PPC Efficiency Cost Per Click 40

Unbounce

JUNE 10, 2021

Nowadays, achieving growth and gaining new audiences solely through organic search is tough, so most marketers supplement these with pay-per-click (PPC) ads. A few factors besides Quality Score can crank up your CPA: Lots of competition: Keywords that get a bunch of traffic will cost more to target—it’s the nature of the beast.

Cost per Acquisition 141

Cost per Acquisition CPA Marketing Budget Marketing Budget Creation 141

seo.co

FEBRUARY 2, 2021

Whatever your reason may be, it can be scary to potentially lose your rankings, domain authority, and traffic that you’ve spent years building up. You have flowing organic traffic, rankings are strong, and your ROI is growing. If you redesign it right, you won’t lose any rankings or traffic.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Marketing Websites 98

Go Beyond SEO

AUGUST 16, 2018

Although PPC has been a very successful and profitable means of online marketing for a wide range of industries and business sizes, it can also be very costly and have zero results. Prior to beginning your first PPC campaign, here are a few things to help with your preparation: PPC Campaign Goals. Sufficient PPC Budget.

PPC 92

PPC Lead Ranking Advertising Agencies Adwords 92

Hubspot

APRIL 7, 2019

Sure, you know Twitter drives a certain percentage of traffic to your website. Luckily, you can prove all of that with a few special codes added to the end of your URLs: They are called UTM codes. UTM codes are also known as UTM parameters, or tracking tags, because they help you "track" website traffic from its origin.

Budget Programs 101

Budget Programs Marketing Analytics Tools Advertising Mediums Hubspot 101

Optinmonster

MARCH 4, 2024

Here are some benefits that stand out: Improved User Experience: By understanding what resonates with your target audience, you can tailor experiences that meet their needs and preferences, leading to a more engaging and satisfying interaction with your brand. Ideal for complex pages, requiring more traffic for statistical significance.

Multivariate analysis 82

Multivariate analysis Marketing Automation Services Budget Programs A/B testing 82

SmartBrief - Marketing

SEPTEMBER 18, 2023

Amazon Attribution opened things up You’ve always been able to run whatever ads you wanted to drive traffic to your Amazon listings. However, the benefits of driving external traffic to your listing don’t stop with the immediate ROI. Many clients have mentally partitioned their target audiences.

Amazon 52

Amazon Advertising Agencies Advertisements Advertising 52

seo.co

JUNE 13, 2022

For example, if you run PPC ads for different products, you’ll want to tag each new lead according to the product they expressed interest in when clicking the ad. Utilize PPC ads. Pay-per-click (PPC) ads are a fantastic way to generate targeted leads on a regular basis. Where to run PPC ads. Segmenting based on interest.

Top of Funnel 111

Top of Funnel Lead Nurturing Leads Lead 111

Go Beyond SEO

AUGUST 16, 2018

Although PPC has been a very successful and profitable means of online marketing for a wide range of industries and business sizes, it can also be very costly and have zero results. Prior to beginning your first PPC campaign, here are a few things to help with your preparation: PPC Campaign Goals. Sufficient PPC Budget.

PPC 68

PPC Lead Ranking Adwords Advertising Agencies 68

Go Beyond SEO

AUGUST 16, 2018

Although PPC has been a very successful and profitable means of online marketing for a wide range of industries and business sizes, it can also be very costly and have zero results. Prior to beginning your first PPC campaign, here are a few things to help with your preparation: PPC Campaign Goals. Sufficient PPC Budget.

PPC 60

PPC Lead Ranking Adwords Advertising Agencies 60

SmartBug Media

DECEMBER 13, 2021

Although most of us feel comfortable reporting and understanding referral sources for our campaigns, we’re often not able to go as deep as we like in understanding what exactly is driving traffic to our site. UTM tags help inform analytics tools like Google Analytics on how to categorize incoming traffic data. Google’s URL Builder.

Tagging 52

Tagging Practices Marketing Analytics Tools Best Practices 52

SmartBug Media

FEBRUARY 1, 2021

Much of your site’s performance success derives from early planning: developing SMART goals, benchmarking key stats, knowing your audience, mapping out site structure, and optimizing for mobile. Where is your traffic coming from? Is your traffic increasing month over month? It’s just the beginning! Referral source. Social media?

Design 84

Design Paid Search Agency Landing Pages Marketing Analytics Tools 84

Unbounce

FEBRUARY 11, 2021

Sure, many will never convert because of a disconnect in the audience, offer, or timing. Google Ads and Facebook Ads offer Store Visits conversion types that allow marketers to see how ad interactions can influence foot traffic in a retail location such as a salon, shop, restaurant, or hotel. That’s life. Store Visit Conversions.

Landing Pages 145

Landing Pages Lead Ranking Lead Scoring Paid Search Agency 145

seo.co

AUGUST 20, 2020

Pay per click (PPC) Ads. For each entry, you’ll see a clickable title (in blue), a URL for the webpage (above the title), and a brief description of what the site offers. These tactics increase your SERP rankings, which in turn generate more traffic for your site. . + Anatomy of an SERP (2020). + How to Make Use of SERPs.

SERP 111

SERP Paid Content PPC Cost Per Click 111

Valasys

MARCH 5, 2020

To geotarget your website on Google uses the following: Locale-specific URLs for your site or page Hreflang tags or sitemaps to let Google know which page apply to which locations or languages Specify your website’s target locale using the International Targeting Report if your website has a generic top-level domain such as.com,org or.eu.

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

KoMarketing Associates

SEPTEMBER 11, 2015

By using traffic performance reports and conversion tracking , you can better understand user behavior to get the most out of your data. your content about a specific topic always has the most traffic), then you know where to point your future efforts. URL Campaign Tracking. URL Shorteners like Goo.gl and Bit.ly

Paid Content 120

Paid Content B2B Marketing Marketing Analytics Tools Advertising Agencies 120

Launch Marketing

JANUARY 27, 2021

Pay-per-click (PPC) is popular because you’re paying for the clicks that drive traffic directly to your website. Review historical metrics and search engine optimization (SEO) reports to discover popular words that have driven traffic to your website. Change your landing page URL? Download the Next-Level Marketing eBook!

Paid Search Agency 93

Paid Search Agency Search Marketing B2B Marketing Planning 93

Unbounce

APRIL 10, 2019

They then created ads to target a Custom Audience and Lookalike Audiences according to their email and client list, CRM leads, and traffic. Finally, they used their engagement data to retarget the most relevant audiences with more tailored ads: An example of a tailored ad from Hawke Media (via Facebook Business ).

Optimization 111

Optimization Conversion Practices Lead Scoring 111

Envy

NOVEMBER 8, 2021

They’ll share keywords that cluster together around that topic to drive inbound marketing traffic. Make sure the users that are searching for those terms are your target audience. Investigate what competitors are ranking for as often they are targeting the same audience as you. Imagine you’re writing about ‘Kubernetes security’.

Keywords 118

Keywords SEO SERP B2B Thought Leadership 118

QuanticMind

MARCH 27, 2017

Let’s review the three biggest PPC trends and insights from SMX West 2017 on attribution, targeting and local search. By checking individual paths for keywords and landing page URLs, it’s possible to get a sense of how your mobile campaigns perform against your pure PPC campaigns.

Search Engine Marketing 40

Search Engine Marketing PPC Search Marketing Paid Search Agency 40

NuSpark Consulting

DECEMBER 24, 2018

They are both pay-per-click ad platforms, aimed at helping companies to reach specific audiences, drive traffic and increase revenue. Each has specific features and benefits that make it unique, such as: Like Google, Bing shows display URLs underneath the ad headline, but Bing highlights the display URLs in bold.

Paid Search Agency 100

Paid Search Agency CPC Cost Per Click Ad Exchange 100

Optinmonster

MAY 4, 2021

Each of the Mother’s Day promotional ideas below can be used to engage with your audience, improve user experience (UX), and drive more sales. Whether your site gets traffic through pay-per-click ads, organic traffic, or social media, you’ll find the right promotional idea for you. Let’s get started.

Promotion 101

Promotion Budget Programs Tools Landing Pages 101

Walker Sands

DECEMBER 1, 2023

Google Analytics 4 (GA4) introduced several big changes for B2B marketers who recently had to switch over to the analytics tool from Universal Analytics (UA) , including how GA4 tracks conversions, the shift to events instead of goals, and the implementation of predictive metrics and audiences. How is your team adapting to these changes?

Marketing Analytics Tools 52

Marketing Analytics Tools Marketing Report Paid Search Agency Google 52

accelerate agency

MAY 24, 2023

As you might expect, it focuses on data gathered through the Google search engine – which is where you’re likely to generate most of your traffic from anyway. This SEO data is comprehensive and accurate, enabling you to gain precious insight into your target audience and demographic. That’s priceless. That’s what it’s all about.

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

KoMarketing Associates

SEPTEMBER 11, 2018

We take the time to understand the brand, understand the audience, and understand what content is needed to build a strong search presence. We started by mapping content to the corresponding keyword targets: What was driving traffic? We have seriously good writers. Which is why I’m amazed when we don’t see the results we need to see.

Top of Funnel 147

Top of Funnel Multi-Touch Attribution ROI SEO 147

Moz

SEPTEMBER 27, 2020

This could be content that either used to attract a good level of organic traffic and now doesn’t, or content that never did generate any organic traffic despite the efforts you might have put in. Over 90% of content gets no traffic from Google. Ninety bloody percent! What are the causes of underperforming content?

SERP 74

SERP Optimization Content Keywords 74

Hubspot

JANUARY 29, 2020

To do this, some SEO research was required because we wanted to improve organic traffic. So, I did keyword research to figure out what the target audience wanted to read about. When you log on to your keyword planner, you can get search volume and forecasts for keywords that you want to use in a PPC campaign. Answer the Public.

Keywords 96

Keywords Paid Search Agency Google Ads 96

BenchmarkONE

FEBRUARY 25, 2021

For starters, paid ads are great for brand awareness , and the traffic that they bring your way is more likely to lead to conversions than those from organic advertising. Your strategy should include both organic and paid advertising, with complementary campaigns that help you find your audience online ( and help them find you in return ).

Paid Content 59

Paid Content Small Business Marketing Advertisements Advertising 59