How to Create Great PPC Landing Pages

FMG Suite

PPC, or pay-per-click advertising, offers financial professionals a powerful and cost-effective way to attract traffic to their website. But attracting traffic is only the first step – to get the most out of PPC, you will need an optimized landing page. .

How to Use Long Tail Keywords to Boost PPC Search Traffic


There are lots of ways to improve PPC campaign performance by changing your keyword targeting strategy. You could get results by optimizing bids and audience targeting for broad match search terms with a high search volume. But it’s also possible to attract more traffic and optimize your ad spend by targeting long tail keywords in Adwords. Here’s everything you need to know about using long tail keywords effectively to improve PPC performance.


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SEO vs. PPC: When to Optimize and When to Pay for Traffic


Many small businesses are faced with a similar problem of getting found by the right audience -- it doesn't matter how accurate your pizza bot is in determining whether or not you like pineapple on your pizza, if users can't find you. There are two popular search strategies by which organizations solve this problem -- Search Engine Optimization (SEO) and Pay-Per-Click (PPC). What is PPC? SEO vs PPC Statistics. PPC Ads can boost awareness by 80%. SEO PPC

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How To Optimize Your Landing Page For Better PPC


As you may have heard, Pay-Per-Click (PPC) is a competitive game. PPC is a method of digital advertising in which you aim to get your ads to rank as the highest result displayed for user searches, and you, as the advertiser, pay a fee each time it’s clicked.

SEO or PPC: What’s Best for Your Business?

DAGMAR Marketing

As search engines continue to feed the curiosity of its users, search engine optimization (SEO) and pay-per-click (PPC) are enabling marketers to seize the opportunity by driving more traffic to their websites. What is PPC? How exactly does PPC work? Pay-Per-Click (PPC).

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Boost Your Audience: How to Combine PPC & SEO Strategies for More Traffic


Some budding entrepreneurs may not fully understand the importance & definition of SEO and PPC. Optimizing your website is one of the main concerns for enthusiastic online entrepreneurs who have just been assigned their domain name for a site. SEO stands for Search Engine Optimization. This is the method, technique or internal policies of a. Marketing

10 PPC Best Practices to Get the Most out of Your Marketing Budget


What is the future of PPC? In this article, we share 10 PPC best practices to keep you ahead of the changes and get the most out of your marketing budget. Before we get into the PPC best practices, let’s take a look at some of the most commonly asked questions about PPC.

Ecommerce Advertising Strategy: How We Doubled PPC Sales for ThinSlim Foods (w/ a 3X ROAS)

Single Grain

3) Allocated the Budget to the Most Relevant Audiences. In the case of TSF, there was no need to limit the age range of their audience. We also saw that there was no need to exclude men, as they make up 25% of their audience.


The Ultimate Guide to PPC


As a marketer, PPC is a skill that you should have in your toolbelt — or at least have a basic understanding of. When done right, PPC can earn you quality leads. If you can create a seamless user journey (which you’ll learn how to do later in this piece), it could mean a huge ROI for your PPC efforts. Benefits of PPC. When people search for your keywords, you know their search intent and can display the most relevant ad to your audience. Best PPC Platforms.

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Balancing SEO and PPC to Maximize Search Results


Great SEO can get sites to the top of organic search rankings, provide valuable traffic from long-tail or high-traffic keywords and play a crucial role in driving growth to your company. With pretty minimal effort and investment, competitors can start driving traffic from the same keywords you spent months attempting to rank for. That’s why the best digital marketers supplement SEO tactics with targeted PPC to yield top results. Guest post by Max DesMarais.

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How to Scale Your E-commerce Traffic Acquisition with Native Advertising

Single Grain

One such channel is native advertising, which has allowed publishers to continue to monetize their audiences while offering a pleasant reading experience. Ecommerce Advertising Strategy: How We Doubled PPC Sales for ThinSlim Foods (with a 3X+ ROAS). based traffic.

10 PPC Trends You Can’t Ignore in 2020

Single Grain

Whether you’re an advertiser or an agency, you need to be on top of the newest features and trends to help you take your PPC game to the next level in 2020 and beyond. 10 PPC Trends You Can't Ignore in 2020. Trend #1: PPC Automation. How to Gauge the Success of Your PPC Campaign.

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100 Important PPC Statistics That Will Impact Your Search Ads

Atomic Reach

But, one thing almost all of them agree on is that even though pay-per-click (PPC) ads have been around for some time, they are still one of the most effective forms of advertising. With popular platforms such as Google Ads and Facebook offering incredible targeting for specific consumers and their budget-friendly pricing, it's no wonder that 74% of businesses are investing in PPC. Why Your Business Needs To Be Using PPC. PPC resellers). SEO vs PPC.

PPC Automation: Why and How to Implement It

PPC Automation: Why and How to Implement It” is a guest post written by Tim Ferguson, a writer and editor of Marketing Digest. Is your business struggling to reach out to the right audience? Perhaps you have not started using PPC ads yet. But what exactly is PPC automation?

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Back to Basics: PPC 101

EMagine B2B Blog

To that end, we’d like to take a moment to provide a PPC 101 and get down to basics. Whether you’re brand new to digital marketing or just want to make sure your foundation doesn’t have any gaps, this article will help bring you the knowledge that will solidify your understanding of PPC advertising. We’ll review what PPC is, why you should use it, and how PPC ad bidding and placement work. What is PPC? Why Should I Use PPC Advertising? Search PPC

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PPC FAQs: Our Most Commonly Received PPC Questions

EMagine B2B Blog

As a result of this ongoing client interaction, we’ve compiled the list of the most common PPC questions we’ve received over the years. The PPC FAQs below are available to help you get started on your journey to what has now become the most popular advertising method. Why is PPC important? The data you obtain from PPC will also provide valuable insights that will help drive other key business decisions. PPC offers quantifiable results.

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Travel and Tourism PPC Tactics | The Ultimate Guide


Today, PPC advertising is the best way for travel marketers to reach and convert new target audiences. Investing smartly in effective travel and tourism PPC tactics can help an array of businesses earn their share of digital travel revenue this year and beyond.

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The Plain-English Guide to Local PPC


That's why local pay-per-click (PPC) can be a great option for local businesses. Even when budgets are tight, a local PPC campaign can improve the efficiency of your local marketing as it allows you to get in front of the right audience. Benefits of Local PPC.

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7 Ways SEO & PPC Can Work Together in 2021


If your SEO (search engine optimization) and PPC (pay per click) teams exist in complete silos, it's time to change that. Commonly held opposing viewpoints are: PPC is too complex, and SEO is too slow. PPC is one of SEO's most powerful tools — and vice versa.

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Use SEO and PPC Together For Maximum SERP Real Estate


5 min read While SEO and PPC are unique channels that both work well alone, combining insights and data from the two for greater results and more visibility can help your overall digital marketing strategy and help increase your ranks in the SERPs. What is the difference between SEO and PPC?

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Share of voice: Measuring it for social media, PPC, SEO and PR

Sprout Social

This includes mentions on social media and traffic for certain keywords. There are plenty of areas where calculating your share of voice benefits your business: Audience insights. Moreover, you may even be able to identify opportunities to reach untapped audience segments.

Dynamic Search Ads: Bridging the PPC and SEO Gap

EMagine B2B Blog

All an advertiser has to do is specify which pages should have traffic sent to them and provide the copy to be displayed under the custom headline for each landing page. After all, I’ve spent years learning how to manage PPC campaigns, honing my ad copy skills and launching more keywords than I could possibly count. Put another way, Google has even more experience than I or any other PPC manager could possibly have, it just comes from matching user queries to organic listings.

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What Is Pay Per Click (PPC)?


What is pay per click (PPC)? If you’ve ever used Google , you’ve seen PPC. You may have also noticed PPC ads on social media platforms like Facebook and LinkedIn. PPC, on the other hand, can produce truly impressive results in a short period.

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8 Strategies to Optimize Holiday PPC campaigns


These tactics are not yet mainstream in the PPC marketing fraternity, though, and only a few marketing managers know how to prioritize seasonal advertising tactics to maximize results. Search engine advertisers who invest in the right collection of strategies can set themselves up to dominate the PPC landscape this holiday season. With this knowledge, you can decrease your monthly PPC budget for those months and reallocate it to November and December. Add new audiences.

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6 Ad Copywriting Best Practices to Get Your Audience Clicking

SmartBug Media

In this blog we’ll cover six copywriting best practices for creating paid media ads to capture the attention of your audience and have them click on your ad content. Target local audiences. Continually test your PPC ads.

5 Ways to Improve B2B PPC Performance with SERP Features

KoMarketing Associates

In the world of PPC, there are many tools advertisers can use in order to improve performance. Some cost money, like SEMRush, but have a wide variety of features, like competitive research, keyword ideas and traffic estimates.

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21 PPC Lead Generation Tools for More High-Quality Leads

KoMarketing Associates

Getting higher-quality leads is a great goal, but it means you have to think more strategically about your ppc lead generation advertising. So while many of the tools we’ve listed here are expressly for ppc, a couple are for optimizing what happens after the click. Some of these ppc tools may be brand new to you, some will be familiar. PPC Lead Generation Competitive Analysis Tools. SEMRush is another competitive analysis tool that can be used for both SEO and PPC.

How to Win the “SEO vs. PPC” Debate


Believe it or not, some marketers are still taking sides in the “SEO vs. PPC” debate. To those passionately arguing that SEO is better than PPC, or vice versa, I propose a truce based on the potential for incremental gains when we work together. Sharing SEO Data with PPC.

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The Holy Trinity: Inbound, PPC and Social Media Marketing

Marketing Envy

Content might be King, but it should be working together with the Queen (social marketing) and the Prince (PPC) as a family to bring about a fully-effective B2B marketing strategy. Many people tend to consider inbound marketing, PPC and social marketing as three distinct and separate approaches. In this marketing trinity (inbound, PPC and social media marketing), each of the components are vital for supporting the others. The question is never Inbound vs. PPC.

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5 Simple Steps to Develop an Effective PPC Strategy


Okay, you’ve just landed your dream job as an SEM professional and your boss is now asking you to deliver your “PPC strategy” — you know that brilliant, airtight strategy you put together that’s going to help your boss (and your company) not only to meet their business objectives, but also exceed them? In fact, while you may know a lot about PPC, you’ve never actually sat down and documented how you make magic happen with PPC. Step 2: Audience targeting.

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Our Top 9 PPC Predictions for 2019


To that end, it’s not surprising that 2018 saw significant changes across the entire advertising landscape, with everything from the emergence of new data and privacy legislation , to new ways to target audiences and acquire insights — and looking ahead, it’s safe to assume that none of these things will experience a slow down anytime soon. More advertisers will start using Bing PPC. Automation isn’t a new trend in 2019, but it’s a PPC standard that’s here to stay.

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PPC Keyword Research 101: How To Build Your Campaigns


If you launch a pay-per-click (PPC) campaign using a bunch of random keywords you think might work, will anyone click on your ad? When you use the wrong keywords for your PPC campaign, people will see your ads—but not the folks you want to get to click on them. Tweaking Your PPC Budget.

Top 10 PPC Trends for 2020


Pay-per-click advertising, also popularly known as the cost per click (CPC) advertising, is a form of digital advertising wherein, an advertiser pays the publisher, commonly the search engines or website owners to drive traffic on their websites, whenever an ad is clicked on.

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7 Tips and Tricks For Better PPC Keyword Research


It might be surprising but your keyword list is one of the most important tools behind an effective PPC advertising campaign — for a lot of reasons. Among other things you need to have an arsenal of relevant, high search volume keywords to hone in on and directly target your key sectors of your audience. Thus, smart PPC keyword research is non-negotiable. That said, PPC advertisers need to think beyond the most basic PPC keyword research strategies.

How to Boost the ROI of PPC Campaigns With Targeted Optins


Looking to boost the effectiveness of your PPC campaigns? You don’t want the traffic you paid for to go to waste. In this post, we’ll show you how to boost the ROI of PPC campaigns by using targeted optins on your site. Are Popups Allowed by PPC Networks?

Pay-Per-Click (PPC) Advertising Part 1 – Intro & the Why, Where and How

Go Beyond SEO

Pay-Per-Click (PPC) Advertising. Fundamentally speaking, PPC advertising is a form of online advertising where an advertiser is charged when their ad receives a click after appearing in search engine results pages, rather than paying for an ad impression, or when the ad is shown or seen. In this three part series, the focus is specifically on the paid search area of PPC where text ads appear in search engine results. Why do PPC Advertising? PPC’s Targeting Options.

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How Landing Page Design Impacts PPC Efficiency


Any insights related to the keywords, locations, or audiences that have a higher propensity to convert would be more reliable and more likely to lead to an overall increase in performance. Frequently Updated Landing Pages Lead to Irrelevant DSA Traffic. While landing page relevance and quality impacts overall PPC efficiency, there are some areas of PPC that have additional idiosyncrasies — Dynamic Search Ads (DSAs) are a good example.